NMS Communications Introduces the Vision CX Video Gateway
21 Julio 2008 - 8:30AM
Business Wire
Telecommunications services platform provider NMS Communications
today unveiled the Vision CX Video Gateway, a new carrier-ready
media and signaling gateway that will connect more mobile users to
video content, fueling mobile video adoption and driving operator
revenues around the world. The Vision CX Video Gateway is the first
integrated gateway to bridge the gap between 3G mobile phones and
IP applications for both video and voice services carried over ISDN
and SS7 networks. Video blogging, video ringback tones, video
sharing and video gaming are among the many emerging interactive
IP-based applications that operators around the world are adopting
to increase subscribers and revenues. These emerging interactive
video applications are based on the 3G-324M protocol, which is the
de facto standard for communications between a mobile video-enabled
handset and interactive video applications back in the network. The
NMS Vision CX Video Gateway is an affordable, all-in-one platform
that enables the connection between millions of 3G phones using the
3G-324M protocol and the growing number of IP-based video and audio
applications using the session initiation protocol (SIP) standard.
This will allow for innovative mobile video applications. For
example, a travel agent could send a video of a resort to potential
guests to give them a compelling visual demonstration of the
destination and surrounding amenities. These types of mobile video
applications will continue to multiply as the rate of adoption for
3G video-enabled phones increases, currently estimated by Wainhouse
Research to hit 150 million by 2010. Unlike other video gateways
that are limited to only video services, the Vision CX Video
Gateway provides dynamic ports that handle both video and voice
traffic, saving operators the cost, management effort and space
required to support multiple devices. Additionally, the Vision CX
Video Gateway integrates SS7 signaling within one device to
simplify deployments for carrier environments that require SS7
signaling. Other gateways require operators to run two separate
boxes to support SS7 signaling. �Mobile operators are under
constant pressure to introduce value-added services that can
attract new customers and increase the ARPU of their subscriber
base,� said Daniel Hong, lead analyst at Datamonitor. �In order to
do this cost effectively, operators should invest in technologies
that are easy to manage, support evolving infrastructure and
provide immediate short- and long-term benefits. The Vision CX
Video Gateway product simplifies complexities in data centers by
collapsing a myriad of features and signaling functions into one
single box enabling the operator to focus on applications and
services.� Seeing is believing The Vision CX Video Gateway provides
operators with previously unrealized revenue opportunities.
Video-enabled customer contact centers can help service providers
(including the operators themselves) and other companies reduce
call center costs while providing customers with a richer
experience and a faster path to the information they need. For
example, a mobile phone provider can send a short video SMS message
to a new customer demonstrating how to use all of the new phone�s
features. Subscribers will have more communication and
entertainment options with services connected via the Vision CX
Video Gateway. Video blogging � sharing a video with a group of
users or a social network � is gaining momentum. On-demand gaming
and video portals that allow subscribers to choose the content they
want to see will also increase operator revenues. Video SMS and
video ringback tones are also gaining popularity as subscribers
continue to look for ways to personalize their communications. Some
of the Vision CX Video Gateway�s key features include: Gateway
functions for connecting PSTN callers to SIP-based video resources
Support for mobile video 3G-324M terminals and IP SIP video enabled
phones ISDN, SS7, ISUP and SIP network signaling Optional call
control programming through CCXML Optional media playback for .3gp
video or audio files Supports latest IETF RFC standards for
transporting media Expandable port density via software license
upgrade Simultaneous support of 324M video and traditional TDM
voice calls �Our customers and partners have recognized that
today�s mobile phones have transcended communication to become
information gathering resources, portable entertainment devices and
even video cameras,� said Jamie Warter, vice president of marketing
at NMS Communications. �Delivering the video services subscribers
increasingly demand requires a media and signaling gateway with the
flexibility to handle voice and video and all of the necessary
protocols seamlessly, without any specialized routing requirements.
The Vision CX Video Gateway is a great addition to the NMS Vision
family of gateways and servers.� About NMS Communications NMS
Communications, a division of NMS Communications Corporation
(NASDAQ: NMSS), provides enabling technology and tools for the
rapid development and deployment of value-added services on mobile
and converged networks. From�traditional voice mail and interactive
voice response systems to ringback tones, voice SMS, and
interactive mobile video, NMS platforms are used around the world
as the foundation for a wide range of revenue-generating video,
voice and data applications.�Visit www.nmscommunications.com for
more information. NMS Communications is a trademark of NMS
Communications Corporation. All other brand or product names may be
trademarks or registered trademarks of their respective holders.
Click here to listen to a podcast interview with NMS Director of
Product Marketing Maggie Smith about the Vision CX Video Gateway.
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