FORT WASHINGTON, Pa.,
Oct. 13, 2014 /PRNewswire/
-- Target Marketing, published monthly by North American
Publishing Company (NAPCO), has named Dawn
Zier, President and CEO of Nutrisystem, Inc. (NASDAQ: NTRI)
as the 2014 Director Marketer of the Year. Editors chose Zier
based on her professional accomplishments and her role in the
direct marketing community.
![Target Marketing has named Dawn Zier, President and CEO of Nutrisystem, Inc. as the 2014 Director Marketer of the Year. Target Marketing has named Dawn Zier, President and CEO of Nutrisystem, Inc. as the 2014 Director Marketer of the Year.](http://photos.prnewswire.com/prnvar/20141013/151691)
In the magazine's extensive cover story, she describes her
upbringing and credits her parents for inspiring her be the best
she can be; explains how her academic background in engineering
(she has a Master's of Science degree in Electrical Engineering and
Computer Science from MIT as well as an
MBA from the MIT Sloan School of
Management) informs the way she approaches complex
challenges; and cites her experience in publishing as formative in
building her direct and database marketing acumen. She also
credits three key mentors and stresses the importance of paying it
forward by serving as a mentor and helping others succeed in their
own respective careers.
Zier predicts the future of direct marketing will include
greater customization with more emphasis on the lifetime value of a
customer relationship. Currently at the helm of Nutrisystem,
she is applying those beliefs as a true business turnaround is
starting to take hold. "There's a ton of opportunity," Zier
says "and all indications are we have the brand license and
credibility to be part of the overall weight loss and maintenance
journey spanning decades, not months." So far, she appears to
be right. Under her leadership, Nutrisystem is expecting to see
revenue growth for the first time in seven years.
A full version of the cover story can be found at Target
Marketing Magazine and Dawn can be reached on Twitter
@DawnZierNTRI
In related news, Dawn also received the 2014 Silver Apple Award
from the Direct Marketing Club of New
York, as well as a Brava! Award from SmartCEO.
About Target Marketing
Target Marketing is part of the Target Marketing Group of
publications, published by North American Publishing Company
(NAPCO) in Philadelphia, also
publisher of Retail Online Integration, FundRaising
Success, Publishing Executive and Book
Business.
About Nutrisystem, Inc.
Nutrisystem, Inc. (NASDAQ: NTRI) is a leading provider of
weight loss solutions and weight-related products and services
including its structured food delivery program Nutrisystem® My
Way®. Nutrisystem has helped consumers lose weight for more than 40
years by providing quality foods and a nutritionally balanced meal
program. Nutrisystem® meal plans feature more than 150 menu
options, along with counseling options from trained weight-loss
coaches, registered dietitians and certified diabetes educators.
Customers are provided further support from the online community,
tools, trackers, mobile apps and more. Nutrisystem® plans are
consistent with national guidelines for dietary intake meeting
targets for fat, sodium, sugar, cholesterol, fiber and physical
activity. Additionally, plans can be customized to specific dietary
needs and preferences including the Nutrisystem® D® program for
people with diabetes or those at risk for type 2 diabetes.
Healthcare professionals may learn more about the programs by
visiting www.nutrisystem.com/hcp. Nutrisystem® weight loss
plans are available directly to consumers through
www.nutrisystem.com, by phone (1-800-435-4074) and at select
retailers. The NuMi multi-platform system and downloadable App
can be found at http://www.numi.com.
Photo - http://photos.prnewswire.com/prnh/20141013/151691
SOURCE Nutrisystem, Inc.