This latest deal extends a partnership between
the studio and production company that launched in 2021
HOLLYWOOD, Calif., Feb. 8, 2024
/PRNewswire/ -- Paramount Pictures announced today that it has
renewed its first look development deal with Ryan Reynolds' Maximum Effort Productions for an
additional three-year term, taking the studio's partnership with
the production company through December 2026.
The deal covers motion picture development for all of Maximum
Effort's projects, at all budget levels. Maximum Effort Co-Founder
George Dewey and Co-Presidents
Ashley Fox and Johnny Pariseau run day-to-day operations for
the production company out of their Los
Angeles office. Reynolds and Dewey launched Maximum Effort
in 2018, following their successful collaborative efforts on the
marketing campaigns for the first
two Deadpool films.
As part of Maximum Effort's deal with the studio,
Reynolds is attached to star in and produce the previously
announced feature film Boy Band, with Shawn Levy's 21 Laps also producing. The
story is by Reynolds with an original script co-written by Reynolds
and Jesse Andrews, with Levy
attached to direct.
Paramount Pictures and Maximum Effort are also in development on
several projects including: Starter Villain, based
on the New York
Times-bestselling book of the same name by John
Scalzi, with Jesse Andrews
attached to adapt; an adaptation of the beloved family book
series, Eloise, with partner MRC; an original
action comedy, Gaslight Express, with Reynolds
teaming up with Deadpool scribes Paul Wernick and Rhett
Reese.
Next up, Reynolds produces and stars in the Paramount
Pictures all-audience family film IF,
also starring John Krasinski, who is producing and directing
the film, Cailey Fleming,
Fiona Shaw, and the voices of
Phoebe Waller-Bridge, Louis Gossett Jr., and Steve Carell. The film centers on a girl
who discovers she can see everyone's imaginary friends, and what
she does with that ability, as she embarks on a magical adventure
to reconnect forgotten IFs with their
creators. IF is slated for theatrical release
May 17th.
Brian Robbins, Paramount Pictures President & CEO,
said, "Ryan and George epitomize the kind of creativity and
innovative thinking that allow this industry to reinvent itself
time and again. On behalf of everyone at Paramount, we're thrilled
to continue working with Ryan and the team at Maximum Effort to
create theatrical projects that are as original, smart and fun
as they are."
"The Paramount partnership feels like home to everyone at
Maximum Effort so another 3 years was a no-brainer," said Maximum
Effort Co-Founder Ryan Reynolds.
"We've loved working with Brian, Daria, Mikey and Marc and are 100%
aligned with their commitment to bringing original films to movie
theaters. Whether it's congregating in theaters, toasting with some
Aviation gin or cheering on a football pitch, the purpose of our
company is to bring people together. We can't wait to do more of it
with the first-class team at Paramount."
About Paramount Pictures
Paramount Pictures
Corporation (PPC), a global producer and distributor of filmed
entertainment, is a unit of Paramount Global (NASDAQ: PARA, PARAA),
a leading global media and entertainment company that creates
premium content and experiences for audiences worldwide. Paramount
Pictures has some of the most powerful brands in filmed
entertainment, including Paramount Pictures, Paramount Animation,
and Paramount Players. PPC operations also include Paramount Home
Entertainment, Paramount Pictures International, Paramount
Licensing Inc., and Paramount Studio Group.
About Maximum Effort
Maximum Effort makes movies, tv
series, content and cocktails for the personal amusement of
Hollywood Star Ryan Reynolds. We occasionally share them with the
general public. Producers of the Deadpool films, Free Guy, The Adam
Project and Welcome to Wrexham.
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SOURCE Paramount Pictures