Online Automotive Retailer Vroom Increases Houston Presence With Launch of Last Mile Concierge Experience
20 Octubre 2021 - 8:30AM
Business Wire
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Vroom, Inc. (Nasdaq:VRM), a leading ecommerce platform for
buying and selling used vehicles, today announced the opening of a
new Houston hub, which will create a more customized driveway
experience for nearly 7.1 million people in more than 455 zip codes
within a 75-mile radius. The hub will also allow Vroom to inspect,
detail and place temporary tags on all cars being delivered or
picked up in Texas.
The Last Mile Hub represents Vroom’s ongoing commitment to
Houston, where the company has delivered vehicles since 2012 and
employs more than 900 people in the area across the company’s
Reconditioning Center, Last Mile hub, executive offices, and Texas
Direct Auto dealership and Sell Us Your Car locations.
Vroom’s mission is to offer the best driveway experience
possible for both delivery and pickup, especially as the pandemic
has increased consumer appetite for remote car buying and selling.
With an emphasis on customer service, Vroom is taking a unique
approach by recruiting employees with hospitality and client
service experience for its Last Mile hubs, who along with
delivering thousands of vehicles this year, have also helped local
customers celebrate big moments, including surprise birthday and
graduation deliveries.
Vehicle transactions by Houston-area Vroom customers included an
increase in purchases by 144.6% from the first half of 2020 to the
first half of 2021 and increase in cars sold to Vroom by 624.4%
during that same time. The company is now offering a more
personalized concierge experience, where customer advocates
transport cars directly to local car buyers’ driveways on
Vroom-branded trucks and show them how to use their new vehicles.
The Last Mile hub expansion efforts are led by Vroom’s Chief
Logistics Officer Mary Kay Wegner and her team, including VP of
Transportation John Piatak. The new Last Mile hub will be located
in Stafford, Texas, as part of the 293K-square-foot reconditioning
center.
Vroom’s Houston reconditioning center has nearly 400 employees
who recondition and inspect the vehicles to make sure they are
clean and ready for delivery before going out to customers. Through
a partnership with Advance Auto Parts and its Carquest Technical
Institute, Vroom is investing in its people by providing employees
with complimentary automotive career pathway certifications,
Automotive Service Excellence training, and advanced interactive
eLearning, on premise.
“As Vroom’s business continues to grow, we’re committed to
investing in the Houston area, from expanding our physical
footprint, to hiring more local workers, to offering new services
for our valued customers,” said Mary Kay Wegner. “Creating a more
personalized driveway experience, rolling out more local hubs
across the country, and expanding our senior logistics team have
been big priorities for us, so we’re excited to launch this
offering in Houston, one of our home cities.”
Through its ecommerce platform and data-driven technology, Vroom
offers thousands of low-mileage, reconditioned vehicles with
delivery to consumers wherever they are in the U.S. It also
arranges financing through leading lenders and offers service
contracts and other value-added products that provide convenience
for customers. In addition to providing a better way to buy a used
car, Vroom’s Sell Us Your Car® offering allows customers who wish
to sell or trade in their cars to receive appraisals within
minutes, attractive market-based pricing, hassle-free loan payoffs
and convenient vehicle pickup. Vroom also owns and operates the
Texas Direct Auto brand in the Houston area.
For more information on Vroom’s car buying and selling options,
visit Vroom.com.
About Vroom: Vroom is an innovative, end-to-end ecommerce
platform designed to offer a better way to buy and a better way to
sell used cars. The company's scalable, data-driven technology
brings all phases of the car buying and selling process to
consumers wherever they are and offers an extensive selection of
used cars, transparent pricing, competitive financing, and at-home
pick-up and delivery. Vroom is based in New York and Houston and
also operates the Texas Direct Auto and CarStory brands.
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version on businesswire.com: https://www.businesswire.com/news/home/20211020005168/en/
Media Contact: Moxie Communications Group Alyssa Galella
vroom@moxiegrouppr.com (562) 294-6261
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