Safeway, the leading banner operated by Albertsons Companies
[NYSE: ACI], has partnered with avid philanthropist and top digital
creator MrBeast, AKA Jimmy Donaldson, on the latest challenge to
hit the popular YouTube channel. Available to watch now, the
“Survive in a Grocery Store” video shows MrBeast challenging a
contestant to see how many days he can live inside a Safeway
grocery store. Every day the man remains in the store, he wins
$10,000 but there’s a catch. He must choose $10,000 worth of
products to donate to local charities each day as well.
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Safeway, the leading banner operated by
Albertsons Companies, has partnered with avid philanthropist and
top digital creator MrBeast, AKA Jimmy Donaldson, on the latest
challenge to hit the popular YouTube channel. Available to watch
now, the “Survive in a Grocery Store” video shows MrBeast
challenging a contestant to see how many days he can live inside a
Safeway grocery store. Every day the man remains in the store, he
wins $10,000 but there’s a catch. He must choose $10,000 worth of
products to donate to local charities each day as well. The
“Survive in a Grocery Store” video is live now on the MrBeast
YouTube channel and has been translated into 14 languages across
the globe. (Photo: Business Wire)
“Safeway has a longstanding history of giving back to the
community, so when we learned of this incredibly fun and unique
opportunity to partner with MrBeast and help our neighbors in need,
we were thrilled,” said Jennifer Saenz, EVP and Chief Merchandising
Officer at Albertsons Cos. “Our collaboration with MrBeast furthers
our mission to break the cycle of hunger as part of our Recipe for
Change environmental, social and governance framework. We’re also
introducing MrBeast’s fanbase to the extensive assortment of
popular products they can find in their local Safeway store,
including Feastables candy and cookies.”
Thanks to Safeway, MrBeast and brand sponsors, including
Shopify, over $450,000 worth of groceries, electronics, paper goods
and more were donated to local nonprofit organizations including
Feeding America, You Need Help Outreach Ministries, Kinston Teens,
Hope Restorations, The Salvation Army Greenville, Boys & Girls
Club of Wayne County and Beast Philanthropy.
“Working with MrBeast and Safeway has been a great experience
that we will never forget. The quantity of donations was amazing,
and we are certain that it made history in our ministry. We
appreciate every donation that was given,” said Carl Darden, CEO of
You Need Help Outreach Ministries.
Safeway partnered with Copia, a technology company that connects
food donations to local not-for-profits in need, to identify and
manage donation opportunities from the store to local nonprofit
organizations.
“Copia is honored to have connected the generous donations from
the MrBeast challenge with local nonprofits including Kinston Teens
and Beast Philanthropy and many others who tirelessly serve their
local community,” said Kimberly Smith, CEO for Copia. “We applaud
MrBeast for shining a spotlight on the very real issue of food
insecurity in our country, and we are proud to partner with him and
Albertsons Cos., a grocer committed to reducing hunger across the
United States.”
Brand sponsors that helped stock the store for this exciting
challenge included PepsiCo, Vita Coco, Campbell’s, Red Baron®
Pizza, Dude Wipes and Country Crock.
“PepsiCo is thrilled to partner with Albertsons Cos. as the
exclusive direct-store-delivery beverage provider for MrBeast’s
latest video,” said Shannon Bennett, Vice President, Retail Sales,
PepsiCo Beverages North America, West Division. “We proudly
provided 20 pallets of assorted PepsiCo products that were donated
to the local community, and we are excited for everyone to check
out MrBeast’s newest challenge. We think fans will especially love
the contestant’s creative use of the Starry lemon lime flavored
soda 12-packs!”
To complete MrBeast's latest idea and make sure it was a real
experience for the contestant, Albertsons Companies and their
Safeway team worked with MrBeast’s team on the cash registers,
aisles, signage, placement and merchandising to make sure every
aspect of the store was a true functional grocery store—including
seasonal areas and specialty sections found only in and around
special occasions.
The “Survive in a Grocery Store” video is live now on the
MrBeast YouTube channel and has been translated into 14 languages
across the globe.
About Albertsons Companies
Albertsons Companies is a leading food and drug retailer in the
United States. As of September 9, 2023, the Company operated 2,272
retail food and drug stores with 1,726 pharmacies, 401 associated
fuel centers, 22 dedicated distribution centers and 19
manufacturing facilities. The Company operates stores across 34
states and the District of Columbia with 24 banners including
Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb,
Randalls, United Supermarkets, Pavilions, Star Market, Haggen,
Carrs, Kings Food Markets and Balducci's Food Lovers Market. The
Company is committed to helping people across the country live
better lives by making a meaningful difference, neighborhood by
neighborhood. In 2022, along with the Albertsons Companies
Foundation, the Company contributed more than $200 million in food
and financial support, including more than $40 million through our
Nourishing Neighbors Program to ensure those living in our
communities and those impacted by disasters have enough to eat.
About MrBeast
Jimmy Donaldson is a YouTube creator, entrepreneur and
philanthropist known as “MrBeast,” who has captured the world’s
attention. His content entertains and inspires millions through
never-before-seen viral spectacles, highly engaging challenges and
massive giveaways, including millions of dollars in food and
supplies for those in need. In November 2022, he became the most
subscribed YouTube creator worldwide and now has over 215 million
subscribers. In September 2023, Donaldson was named #1 on Forbes
Top Creators List. He was also featured on the Time 100 list in
Spring 2023 and their inaugural Time100 Climate List in November.
In January 2022, Jimmy launched his better-for-you snack brand,
Feastables, starting with the signature chocolate bar
MrBeast Bar and a sweepstakes giveaway of a Chocolate Factory. His
environmental fundraising projects are #TeamTrees, which
successfully raised over $20 million to plant 20 million trees
worldwide. The follow-up #TeamSeas raised over $30 million,
which led to 30 million pounds of plastic and trash being removed
from oceans, rivers and beaches across the country. In October
2020, he launched Beast Philanthropy, a 501(c)(3) charitable
organization that focuses solely on his charity efforts and has
distributed over 2 million free meals. Projects expanded to
building fresh water wells in Cameroon, building houses for tornado
victims in Kentucky, building homes for the homeless in Costa Rica
and donating over $3 million in humanitarian supplies to Ukraine
war refugees. He currently works and resides in Greenville, North
Carolina.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231204023700/en/
Albertsons Media Contact media@albertsons.com
MrBeast Media Contact Lewis Kay,
lewis@kovertcreative.com
Albertsons Companies (NYSE:ACI)
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