Program Shines a Light on Childhood Cancer and
Sickle Cell Disease during National Childhood Cancer and National
Sickle Cell Awareness month and beyond
COLUMBUS, Ga., Oct. 13,
2023 /PRNewswire/ -- Aflac, a leading provider of
supplemental health insurance products in the U.S. and a proud
supporter of families of children with cancer and blood disorders
such as sickle cell disease, today announced the culmination of its
campaign to illuminate bridges and other landmarks across the
country to commemorate National Childhood Cancer Awareness Month
and National Sickle Cell Awareness Month. Aflac, a pioneer in
cancer insurance coverage, has supported childhood cancer
initiatives since 1995, having contributed more than $170 million to the cause.
Aflac, a pioneer in cancer insurance
coverage, has supported childhood cancer initiatives since 1995,
having contributed more than $170
million to the cause.
Throughout the month of September, bridges in Atlanta, GA; Buffalo, NY; Fort
Wayne, IN; Nashville, TN;
Minneapolis, MN; and other U.S.
cities were lit by Aflac in gold and burgundy – the recognition
colors for childhood cancer and sickle cell disease – in support of
the children and families who show incredible courage in the face
of life-altering diagnoses.
"For nearly three decades, Aflac has been committed to
supporting medical professionals, nonprofit organizations, family
members and others who care for children with cancer and blood
disorders like sickle cell disease," Aflac U.S. President
Virgil R. Miller said. "Bridge to
Brighter is an extension of Aflac's core company mission to bridge
the gap for people and communities when they need us the most."
The bridge lightings are an expression of Aflac's Bridge to
Brighter campaign, a monthlong effort to shine a bright light
helping Americans to learn more about childhood cancer and sickle
cell disease and how they can get involved to make a difference. In
early September, Aflac launched a digital destination, The Bridge
to Brighter, where visitors can hear and read stories about
childhood cancer and sickle cell, spread the word to their
communities, and ultimately take action, such as by registering as
a bone marrow donor or making donations to the Aflac Cancer
Center at give.choa.org.
Primary sponsor of the Aflac Cancer and Blood Disorders Center
of Children's Healthcare of Atlanta, much of the $170 million in financial support comes from
independent sales agents and Aflac employees. Additionally, in
2018, Aflac created My Special Aflac Duck, a robotic
companion that provides comfort and support to children, helps them
express their emotions, and normalizes medical procedures. Over the
past five years, Aflac has distributed more than 24,000 of these
ducks free of charge to children above the age of three with cancer
and sickle cell disease.
To learn more about Aflac's commitment to this cause, and to get
involved, visit https://www.aflac.com/bridgetobrighter or follow
@myspecialaflacduck.
ABOUT AFLAC INCORPORATED
Aflac Incorporated (NYSE:
AFL), a Fortune 500 company, has helped provide financial
protection and peace of mind for more than 67 years to millions of
policyholders and customers through its subsidiaries in the U.S.
and Japan. In the U.S., Aflac is
the No. 1 provider of supplemental health insurance
products.1 In Japan,
Aflac Life Insurance Japan is the leading provider of cancer and
medical insurance policies in force. In 2021, the company became a
signatory of the Principles for Responsible Investment (PRI). In
2022, the company was included in the Dow Jones Sustainability
North America Index for the ninth year, the World's Most Ethical
Companies by Ethisphere for the 17th consecutive year, Fortune's
World's Most Admired Companies for the 22nd time and Bloomberg's
Gender-Equality Index for the fourth consecutive year. To find out
how to get help with expenses health insurance doesn't cover, get
to know us at aflac.com or aflac.com/espanol. Investors may
learn more about Aflac Incorporated and its commitment to corporate
social responsibility and sustainability at
investors.aflac.com under "Sustainability."
1 LIMRA 2021 US Supplemental Health Insurance
Total Market Report
Media contact for Aflac: Jon
Sullivan, 706-763-4813 or jsullivan@aflac.com
Analyst and investor contact: David A. Young, 706-596-3264, 800-235-2667
or dyoung@aflac.com
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SOURCE Aflac