IFF's versatile extruded protein in an easy-to-use format
features whole muscle meat texture that consumers crave, expanding
plant-based food opportunities.
BRABAND, Denmark, Nov. 1, 2022
/PRNewswire/ -- IFF (NYSE: IFF) today announced the global launch
of its next generation plant-based protein – SUPRO® TEX
– to accelerate growth in the meat alternative category beyond
ground meat burgers. This new solution unlocks the door for rapid
innovation in the meat alternative space because of its unique
texture and versatility. SUPRO® TEX provides a very
similar texture to chunky pieces of whole muscle animal protein in
an easy-to-use format that does not require major capital
investment for manufacturers to begin production. Made in
irregularly shaped, the new 80 percent protein SUPRO®
TEX is based on soy protein, a complete, high-quality protein,
comparable in quality to animal protein. As a dry product, it
eliminates the need for a cold supply chain, simplifying and
reducing shipping costs and storage.
![](https://mma.prnewswire.com/media/1933324/SUPROTEX_hero_image_LR_credit.jpg)
"What makes SUPRO® TEX stand out in the
plant-based space is – for the first time, meat alternative
manufacturers can make tender, plant-based protein, whole muscle
pieces or chunks without the need for major capital investments or
a refrigerated supply chain," said Michel Mellema, global innovation director of
IFF's RE-IMAGINE PROTEIN® program. "This is the latest
from IFF's RE-IMAGINE PROTEIN® program, where we
accelerate the development of breakthrough ingredients and
technologies to meet the needs of our customers and consumers. By
combining science and creativity, we're developing an end-to-end
portfolio of plant-based solutions that pushes past traditional
boundaries to change the way peotechple eat."
By 2035, market researchers predict that one in 10 portions of
protein is likely to be plant-based[1]. Today, consumers
of plant-based meat alternatives are primarily motivated by their
health and wellbeing, yet sustainability and ethical concerns are
becoming increasingly important to them. Because more than 40
percent of global consumers[2] are highly interested in
meat alternatives with the same taste and texture as animal-origin
meat, SUPRO® TEX was designed specifically to deliver a
similar meat-eating experience that consumers crave.
"This is a paradigm shift," said Mellema. "We are expanding our
offerings to more meat alternative players. Today, we have
solutions and technical knowledge to support customers who use High
Moisture Extrusion technology (HME), which is an excellent
technology, but not necessarily suitable for all meat alternative
players. That´s why we developed SUPRO® TEX – a single,
easy-to-use product that can deliver similar texture to what HME
products provide, but without major capital investments."
SUPRO® TEX offers endless product design and
formulation opportunities with its high-process tolerance, neutral
flavor, and color. Manufacturers can easily reproduce pieces of
differently textured meats just by adjusting hydration levels and
custom flavor systems—imagine a tender beef bourguignon, chicken
stir fry or pork fajitas—but all 100 percent plant-based.
"In a patent-pending process, soy protein is combined with other
texturants to improve the firmness of the protein pieces after
hydration," explained Ulrik Madsen,
culinary designer, IFF. "Due to their unique composition,
SUPRO® TEX chunks retain their texture throughout
manufacturing—without breaking apart when in a tumbler or
simmering—as compared to typical low-moisture extruded
products."
Flavors and colors are added during the product hydration
process, so they become evenly distributed and better absorbed
among pieces. SUPRO® TEX pieces are gluten free and
require no animal products, such as eggs, to be added to the end
products to achieve optimal performance.
For more information about the SUPRO® TEX, visit
here.
1. BCG Food for Thought, The Protein Transformation,
2021
2. Protein Report, Health Focus International, 2021
About IFF's Nourish
At IFF, we're united by a common goal: to apply science and
creativity for a better world. Across our business divisions, we're
on a mission to Do More Good for our people, customers, and
communities.
To us, "nourish" means "to feed with purpose" — and we're here
to redefine the industry by nourishing people, products, and our
planet. Every day, our teams are boldly reimagining and pioneering
the next generation of food and beverage experiences. We're
leveraging our industry-leading product portfolio, unmatched
innovation capabilities, and customer-centric approach to become
the partner for essential solutions. Let's nourish the future,
together.
Welcome to IFF
At IFF (NYSE: IFF), an industry leader in food, beverage,
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and the precision of science, we are an international collective of
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Contact:
Tatiana Ernandes
Communications Specialist
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SOURCE IFF