NEENAH, Wis., May 5, 2020 /PRNewswire/ -- Like many
Americans, teachers are experiencing #AllTheFeelings when it comes
to distance learning based on a recent study1 conducted
by Kleenex® and DonorsChoose. Those findings
include:
- Teachers have been feeling a mix of frustration (58%), anxiety
(58%) and optimism (34%)
- For almost all the teachers surveyed, worrying their students
will fall behind (90%) and not seeing their students' faces
everyday (87%) has been difficult
- Over three-fourths (77%) of teachers surveyed feel increased
appreciation among parents while 45 percent feel increased
appreciation among students
Kleenex® is recognizing educators, as well as
families thrust into the role, as part of Teacher Appreciation Week
with a multi-year partnership with DonorsChoose that includes
a $1.2 million annual commitment to
the organization in 2020.
"Classrooms may be closed, but teaching doesn't stop — and
neither does our support for teachers," said Charles Best, founder of DonorsChoose. "We're
grateful to be partnering with Kleenex® so that we
can help even more teachers and students during this turbulent
time. Thanks to this gift, teachers working in low-income
communities will be better equipped to facilitate distance learning
with their students."
The recent survey1 also found that 98 percent of
teachers list better access to resources for all students as
important for improving distance learning. As a founding partner of
the new DonorsChoose Distance Learning Projects category,
Kleenex® will help 2,000 teachers in low-income
communities access resources to facilitate distance learning with
their students to help ease these feelings of anxiety and
stress.
"Kleenex® is one of the products you reach for when
you're feeling overwhelmed and we want to be there for our
consumers in the moments they need us most, including the nine out
of ten teachers who report that missing social interactions with
students and others has been the most difficult part of distance
learning," said Keegan Coulter,
General Manager for Kleenex® North
America. "Through our partnership with DonorsChoose, we want
to alleviate some of the stress and anxiety teachers, students and
families are feeling, because even though we're apart right now, we
can feel cared for – and that's comforting."
Kindergarten teacher, Vera Ahiyya, is also teaming up with
Kleenex® to help raise awareness of the initiative as
part of Teacher Appreciation Week. "I never could have imagined a
world where I would have to teach Kindergarteners virtually," said
Ahiyya, teacher of 14 years in New
York. "Of course, I worry about their wellbeing every day,
but mostly I miss seeing their faces light up when they sound out a
word for the first time or make a new friend." Ahiyya, who enjoys
sharing her favorite children's books and activities on her social
media channels @TheTutuTeacher, is providing ways for educators to
connect and share #AllTheFeelings.
By sharing how one is feeling with #AllTheFeelings on social
platforms, Kleenex® is asking consumers to show the
world there can be comfort in knowing we are not alone, and there
can be strength in sharing our vulnerabilities.
For more information or to support DonorsChoose.org COVID-19
education efforts visit DonorsChoose.org.
To support emotional health and well-being, Kleenex®
is also offering a free subscription on a leading meditation app.
For more information, visit
https://www.kleenex.com/en-us/all-the-feelings.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and its trusted brands are an
indispensable part of life for people in more than 175 countries.
Fueled by ingenuity, creativity, and an understanding of people's
most essential needs, we create products that help individuals
experience more of what's important to them. Our portfolio of
brands, including Huggies, Kleenex, Scott, Kotex,
Cottonelle®, Poise, Depend, Andrex, Pull-Ups, GoodNites,
Intimus, Neve, Plenitud, Viva and WypAll, hold the No. 1 or No. 2
share position in 80 countries. We use sustainable practices that
support a healthy planet, build stronger communities, and ensure
our business thrives for decades to come. To keep up with the
latest news and to learn more about the company's 148-year history
of innovation, visit Kimberly-Clark.com or follow us on Facebook or
Twitter.
About DonorsChoose.org
DonorsChoose is the leading way to give to public schools. Since
2000, more than 4 million people and partners have contributed
$950 million to support 1.5 million
teacher requests for classroom resources and experiences. As the
most trusted crowdfunding platform for teachers, donors, and
district administrators alike, DonorsChoose vets each request,
ships the funded resources directly to the classroom, and provides
thank yous and reporting to donors and school leaders. Charity
Navigator and GuideStar have awarded DonorsChoose, a 501(c)3
nonprofit, their highest ratings for transparency and
accountability. For more information, visit
www.donorschoose.org.
1 Online survey of 250 teachers conducted by Lucid
from Kleenex and DonorsChoose on May 1-4,
2020
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SOURCE Kimberly-Clark