NEW
YORK, Aug. 6, 2024 /PRNewswire/ -- The
Volkswagen brand has extended their global creative contract
with Omnicom's DDB for another three years which has been
Volkswagen's creative agency for over six decades. The partnership
between Volkswagen and DDB has produced some of the greatest and
most effective creative work in history, including DDB's famous
"Think Small" and "Lemon" VW Beetle campaigns which launched in
1959.
More recently, DDB and other key Omnicom shops, such as
AlmapBBDO in Brazil, have been
working together as a united global group bringing together the
best of the holding company's creative talent. In addition, Omnicom
will broaden its partnership with Volkswagen to include precision
marketing capabilities as they transform the company's customer
experience and production processes. This newly formed group will
be fully integrated with the media team at Omnicom's PHD who also
had their contract renewed earlier this year.
Susanne Franz, Global CMO for
Volkswagen said: "Omnicom and Volkswagen are entering a new era in
how we create our communication. The DDB heritage and their depth
of knowledge of the Volkswagen brand is unrivalled, and the
seamless introduction and integration of new and existing Omnicom
partners will take the partnership to a new level. Their care, love
and passion for the Volkswagen brand is always felt by our
teams."
Glen Lomas, Global President and
COO of DDB Worldwide, said "Volkswagen is part of our DNA and our
love for the brand is unconditional. We constantly challenge
ourselves and evolve our partnership to deliver more resonant and
effective work. This brilliant constellation of talent will bring
the soul of the brand and what makes their cars so loved to new
generations in every geography. These next three years will be our
most important yet."
"We are proud of the iconic work we've done with Volkswagen over
the years with DDB at the helm and we are energized about our
new and evolving partnership with them," added John Wren, Chairman and CEO, Omnicom. "Our
ability to prove to an existing client that, after many years, we
are the right partner in their transformation is a clear
demonstration of our ability to build strong long-term
relationships, while continually adding new offerings."
This integrated global leadership group will be centered in
Berlin and will continue to draw
heavily on Omnicom's talent from around the globe.
ABOUT DDB WORLDWIDE
DDB Worldwide (www.ddb.com) is one of the world's largest and most
influential advertising and marketing networks which includes DDB
branded agencies, along with adam&eveDDB (London, Berlin, New
York), DM9 and Africa (both
in Brazil), alma (Miami), Mango, and Track. DDB has been awarded
numerous accolades from the industry's leading awards shows
including 2023 Global Network of the Year by the Cannes Lions
International Festival of Creativity, D&AD Agency Network of
the Year for three consecutive years 2023, 2022, 2021, and Effies
US Agency of the Year in 2022 and 2023. WARC has listed DDB as one
of the Top 3 Global Networks for 13 of the last 15 years. The
network's clients include MARS, McDonald's, Molson Coors, Volkswagen, JetBlue, Adidas,
Lucozade, CALM, PlayStation, Marmite, and the U.S. Army, among
others. Founded in 1949, DDB is part of Omnicom (NYSE: OMC)
and consists of over 7,000 employees across 140 offices in over 60
countries, with its headquarters in New York, NY.
About Omnicom
Omnicom (NYSE: OMC) is a leading
provider of data-inspired, creative marketing and sales solutions.
Omnicom's iconic agency brands are home to the industry's most
innovative communications specialists who are focused on driving
intelligent business outcomes for their clients. The company offers
a wide range of services in advertising, strategic media planning
and buying, precision marketing, retail and digital commerce,
branding, experiential, public relations, healthcare marketing and
other specialty marketing services to over 5,000 clients in more
than 70 countries. For more information,
visit www.omnicomgroup.com.
CONTACT:
Donna Tobin, Global Chief Marketing
& Communications Officer, DDB Worldwide
press@ddb.com
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SOURCE DDB Worldwide