Pulitzer Inc. Reports First-Period Revenue For Five Weeks Ended
January 30, 2005 ST. LOUIS, Feb. 15 /PRNewswire-FirstCall/ --
Pulitzer Inc. (NYSE:PTZ) today announced that revenue increased 3.9
percent for the five-week accounting period ended January 30, 2005
when compared to the respective 2004 period. January 2005
advertising revenue in St. Louis and at the 12 Pulitzer Newspapers,
Inc. ("PNI") markets increased 5.7 percent, with increases of 3.7
percent at the St. Louis operations and 10.5 percent at PNI. On a
comparable basis, excluding the results of PNI acquisitions absent
in the comparable period of 2005 and 2004, total revenue increased
3.4 percent for the five-week period ended January 30, 2005. Total
comparable advertising revenue increased 5.1 percent for the
five-week period ended January 30, 2005. First-period 2005
comparable advertising revenue increased 3.7 percent at the St.
Louis operations and 8.6 percent at PNI. The principal components
of the first-period comparable advertising revenue results for St.
Louis and PNI were: -- Comparable retail advertising revenue,
including preprints, increased 6.9 percent. Comparable retail ROP
revenue decreased 3.0 percent, principally due to weakness in the
entertainment, furniture, and home improvement categories,
partially offset by strength in the major department store
category. St. Louis local territory revenues decreased 3.8 percent.
Comparable retail ROP revenue decreased 4.8 percent in St. Louis
and increased 0.3 percent at PNI. Comparable retail preprint
revenue increased 41.0 percent in St. Louis reflecting, in part, a
strong performance by Local Values, the St. Louis Post- Dispatch's
direct mail initiative. PNI retail preprint revenue increased 7.5
percent. -- Comparable first-period national advertising revenue,
including preprints, increased 10.0 percent versus 2004. This
increase was principally due to strength in the telecommunication,
insurance, pharmaceutical and packaged goods categories. Comparable
national preprint revenue increased 18.6 percent for the period,
and comparable national ROP revenue increased 7.7 percent.
Comparable national advertising revenue, including preprints,
increased 9.1 percent in St. Louis and increased 27.0 percent at
PNI. -- Comparable first-period classified revenue increased 1.9
percent versus 2004. Comparable Classified Advertising Revenue
Percentage Change 2005 Versus 2004 Total Pulitzer, including Tucson
Tucson PERIOD 1 Combined Total Newspaper Newspaper St. Louis PNI
Pulitzer Agency Agency Help Wanted 5.7% 37.2% 13.1% 23.5% 14.6%
Automotive (7.4%) 1.0% (5.5%) 5.2% (4.3%) Real Estate (5.4%) 15.2%
1.2% (4.8%) 0.7% Total Classified Revenue (3.7%) 17.8% 1.9% 10.7%
2.9% January 2005 revenue associated with the Company's 50 percent
interest in the Tucson Newspaper Agency ("TNI") increased 7.8
percent, and total advertising revenue increased 10.4 percent. TNI
retail revenue, including preprints, increased 10.5 percent, with a
5.9 percent increase in retail ROP and a 24.1 percent increase in
retail preprint revenue. Local territory revenues increased 11.3
percent for the period. TNI national revenue, including preprints,
increased 4.1 percent, with both ROP and preprints showing gains.
January classified revenue increased 10.7 percent. OTHER On January
30, 2005, Lee Enterprises, Incorporated (NYSE:LEE), and Pulitzer
Inc. (NYSE:PTZ) announced that they have entered into a definitive
agreement for Lee to acquire Pulitzer for a cash purchase price of
$64 per share, with enterprise value totaling $1.46 billion. The
boards of directors of both companies have unanimously approved the
transaction. The transaction is subject to customary closing
conditions, including regulatory clearances and approval by
Pulitzer shareholders. The transaction is expected to close in the
second quarter of calendar 2005. Pulitzer Inc., through various
subsidiaries and affiliated entities, is engaged in newspaper
publishing and related new media activities. The Company's
newspaper operations include two major metropolitan dailies, the
St. Louis Post-Dispatch and the Arizona Daily Star in Tucson,
Ariz., and, through its Pulitzer Newspapers, Inc. ("PNI")
subsidiary, 12 other dailies and more than 75 weekly newspapers,
shoppers and niche publications. The PNI dailies are The
Pantagraph, Bloomington, Ill.; The Daily Herald, Provo, Utah; the
Santa Maria Times, Santa Maria, Calif.; The Napa Valley Register,
Napa, Calif.; The World, Coos Bay, Ore.; The Sentinel, Hanford,
Calif.; the Arizona Daily Sun, Flagstaff, Ariz.; The Daily
Chronicle, DeKalb, Ill.; The Garden Island, Lihue, Hawaii; the
Daily Journal, Park Hills, Mo.; The Lompoc Record, Lompoc, Calif.;
and The Daily News, Rhinelander, Wisc. The Company's newspaper
operations also include the Suburban Journals of Greater St. Louis,
a group of 38 weekly papers and various niche publications. The
Company's new media and interactive initiatives include
STLtoday.com in St. Louis, azstarnet.com in Tucson, and Web sites
for all of its other dailies. Pulitzer Inc. is the successor to the
company originally founded by Joseph Pulitzer in St. Louis in 1878.
For further information, visit our Web site at
http://www.pulitzerinc.com/ . NOTES: Statements in this press
release concerning the Company's business outlook or future
economic performance, anticipated profitability, revenues, expenses
or other financial items, together with other statements that are
not historical facts, are "forward-looking statements" as that term
is defined under the Federal Securities Laws. Forward-looking
statements are subject to risks, uncertainties and other factors
which could cause actual results to differ materially from those
stated in such statements. Such risks, uncertainties and other
factors include, but are not limited to, industry cyclicality, the
seasonal nature of the business, changes in pricing or other
actions by competitors or suppliers (including newsprint), outcome
of labor negotiations, capital or similar requirements, and general
economic conditions, any of which may impact advertising and
circulation revenues and various types of expenses, as well as
other risks detailed in the Company's filings with the Securities
and Exchange Commission. Although the Company believes that the
expectations reflected in "forward-looking statements" are
reasonable, it cannot guarantee future results, levels of activity,
performance or achievements. Accordingly, investors are cautioned
not to place undue reliance on any such "forward-looking
statements," and the Company disclaims any obligation to update the
information contained herein or to publicly announce the result of
any revisions to such "forward-looking statements" to reflect
future events or developments. PULITZER INC. AND SUBSIDIARIES
PERIOD REVENUE AND STATISTICAL REPORT (Revenue in
thousands--Unaudited) Five Weeks Five Weeks Ended Ended January 30,
February 1, 2005 2004 Change (Note 3) Consolidated Operating
Revenue (Note 1): Advertising: Retail $ 9,487 $ 9,728 (2.5%)
National 2,051 1,905 7.7% Classified 11,945 11,634 2.7% Total
23,483 23,267 0.9% Preprints 6,156 4,785 28.7% Total Advertising
29,639 28,052 5.7% Circulation 7,559 7,704 (1.9%) Other 570 602
(5.3%) Total $37,768 $36,358 3.9% Operating Revenue of Consolidated
Subsidiaries: St. Louis Operations (Note 2): Advertising $20,665
$19,933 3.7% Circulation 5,662 5,744 (1.4%) Other 160 176 (9.1%)
Total $26,487 $25,853 2.5% Pulitzer Newspapers, Inc. Advertising $
8,974 $ 8,119 10.5% Circulation 1,897 1,960 (3.2%) Other 410 426
(3.8%) Total $11,281 $10,505 7.4% Operating Revenue of
Unconsolidated Newspaper Joint Venture: Pulitzer's 50% share of
Tucson Newspaper Agency: Advertising $ 4,104 $ 3,719 10.4%
Circulation 1,135 1,156 (1.8%) Other 82 59 39.0% Total $ 5,321 $
4,934 7.8% Note 1 Year-to-year comparisons are affected by
acquisitions of weekly newspapers, shoppers, and niche publications
within the last 12 months that complement the Company's newspapers
in several markets. On a comparable basis, excluding the impact of
the acquisitions for comparable ownership periods in each year,
advertising and total revenues would have increased as follows:
Five Weeks Comparable Change Total Pulitzer PNI Advertising Revenue
5.1% 8.6% Total Revenue 3.4% 5.8% Note 2 Includes revenues of the
St. Louis Post-Dispatch, Suburban Journals of Greater St. Louis,
St. Louis e-media operations, and STL Distribution Services. Note 3
Certain reclassifications have been made to the 2004 financial
statements and statistical data to conform with the presentation
made in 2005. PULITZER INC. AND SUBSIDIARIES PERIOD REVENUE AND
STATISTICAL REPORT SELECTED STATISTICAL INFORMATION Five Weeks Five
Weeks Ended Ended January 30, February 1, 2005 2004 Change (Note 3)
Advertising Linage (in thousands of inches) ST. LOUIS
POST-DISPATCH: Advertising Inches Full run (all zones) Retail 50.6
61.5 (17.7%) National 13.7 13.8 (0.7%) Classified 83.2 87.8 (5.2%)
Total 147.5 163.1 (9.6%) Part run (Retail/Classified) 34.4 47.8
(28.0%) Total Inches 181.9 210.9 (13.8%) TUCSON NEWSPAPER AGENCY:
Star/Citizen advertising inches Full run (all zones) Retail 131.9
132.5 (0.5%) National 6.0 7.7 (22.1%) Classified 138.6 142.0 (2.4%)
Total 276.5 282.2 (2.0%) Part run (Retail/Classified) 2.5 2.3 8.7%
Total Inches 279.0 284.5 (1.9%) Five Weeks Five Weeks Ended Ended
January 30, February 1, Circulation (Note 4): 2005 2004 Change ST.
LOUIS POST-DISPATCH: Daily 275,668 275,635 0.0% Sunday 432,762
448,304 (3.5%) COMBINED PULITZER NEWSPAPERS, INC.: Daily 190,138
189,572 0.3% Sunday 185,879 187,998 (1.1%) TUCSON NEWSPAPER AGENCY:
Star Daily 113,681 111,624 1.8% Citizen Daily 30,588 32,696 (6.4%)
Combined Daily 144,269 144,320 (0.0%) Star Sunday 177,243 179,652
(1.3%) Five Weeks Five Weeks Ended Ended January 30, February 1,
2005 2004 Change (Note 3) Online Page Views (in thousands) St.
Louis 42,142 35,925 17.3% Combined PNI Web sites 10,320 8,413 22.7%
Combined Tucson Web sites 9,135 6,719 36.0% Totals 61,597 51,057
20.6% Note 4 Year-to-date circulation levels represent averages
(unaudited) for the current ABC annual audit periods ending
September 30 and December 31 for the St. Louis Post-Dispatch and
Tucson Newspaper Agency, respectively. Year-to-date PNI amounts
represent combined averages (unaudited) for the annual periods
ending December 31. DATASOURCE: Pulitzer Inc. CONTACT: James V.
Maloney, Director of Shareholder Relations, of Pulitzer Inc.,
+1-314-340-8402 Web site: http://www.pulitzerinc.com/
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