Saks Fifth Avenue OFF 5TH Relocates Store at Potomac Mills
01 Octubre 2013 - 8:00AM
Business Wire
Saks Incorporated’s (NYSE: SKS) Saks Fifth Avenue OFF 5TH
announced today that it plans to open its doors to the newly
relocated store at Potomac Mills in Woodridge, VA on Thursday,
October 3. The new store with approximately 30,000 square feet has
been renovated and modeled with an open layout in a loft-like
boutique-style space, and will be situated at a prominent location
in the outlet mall. With over 800 designer labels and the season’s
latest styles, shoppers will be able to enjoy a luxurious fashion
destination with quality products at an extraordinary value.
“The Washington DC metropolitan area is a great market for us
and we are very excited to be replacing our current store with our
brand new luxury in loft experience. Our innovative new design will
transform how customers experience outlet shopping in the Potomac
Mills,” said Robert Wallstrom, President of Saks Fifth Avenue OFF
5TH. “Shopping at Saks Fifth Avenue OFF 5TH is all about discovery.
The joy of finding the best in luxury, the thrill of finding a deal
– it is our mission to share both with our new store.”
Conceived as a luxury-in-a-loft environment, customers will shop
off-the-runway trends in a space as intimate as their favorite
local boutique, but with the selection and service only Saks Fifth
Avenue OFF 5TH can provide. The store is designed to maximize
efficiency and flexibility, enabling easy changes in the general
layout. The space will be bright, uncluttered, with no hard aisles
and one consistent hard surface floor throughout. All fixtures will
be on casters, ensuring ease in movement, and all hardware will be
interchangeable between fixtures. With this newly expanded space,
our renovated location will feature a larger selection of
covet-worthy fashion from top contemporary designers.
“We’re thrilled to have Saks Fifth Avenue OFF 5TH complete its
impressive new location, which will give shoppers another great
reason to enjoy Potomac Mills’ unbeatable selection of distinctive
retailers offering up to 70% off every day,” said Andrea Spessard,
general manager at Potomac Mills. “The Grand Opening of this new
Saks Fifth Avenue OFF 5TH store is a complement to our growing mix
of name brands, retailers and popular new restaurants, which
further brand us as the leading outlet and value retail shopping
destination in the Washington, DC area.”
Customers will have access to a distinctive assortment of
designer and contemporary brands available at outlet prices,
including women’s and men’s apparel, jewelry, handbags, shoes and
children’s collections. Women will find the season’s most
sought-after women’s wear trends such as bold prints, biker
jackets, tailored skirts and fall statement pieces. Men will find a
wide range of designer brands ranging from sportswear, contemporary
to formalwear. Shoppers will also be able to find a large
assortment of fine jewelry items by top designers ranging from
diamond tennis bracelets to sapphire earrings to glamorous emerald
necklaces.
On Thursday, October 3, Saks Fifth Avenue OFF 5TH and Potomac
Mills will be celebrating its store opening with a private
breakfast reception for top customers and local media. Guests will
receive continental breakfast, gift card giveaways and can enjoy
fashion presentations by the selling managers. For opening weekend,
customers can register for the MORE! Membership, a loyalty discount
program, and enter to win $50 gift cards (2 per day) and receive an
exclusive gift with purchase all weekend. Additional festivities
include a DJ booth, celebratory treats as well as a chance to enter
to win a Text 2 Win sweepstakes for $1,000 shopping spree.
About Saks Incorporated and Saks Fifth
Avenue OFF 5TH
Saks Incorporated currently operates 41 Saks Fifth Avenue
stores, 70 Saks Fifth Avenue OFF 5TH stores, and saks.com.
Saks Fifth Avenue OFF 5TH is a world-class, full-service
destination for value-priced clothes and accessories for men,
women, children and the home. The retailer’s 70 nationwide stores
and online store, saksoff5th.com, combine the two great joys of
shopping: the delight of discovering the very best and the thrill
of the deal. A carefully curated off-priced shopping experience, we
feature highly coveted designers alongside exclusive Saks brands
you won’t find anywhere else, all in a luxury-in-a-loft
environment. Saks Fifth Avenue OFF 5TH simply offers more style,
more savings and more service than any other value retailer.
About Potomac Mills
Potomac Mills is the Washington, DC area’s largest outlet mall
with more than 220 stores including Bloomingdale’s – The Outlet
Store, Neiman Marcus Last Call, Nordstrom Rack, Saks Fifth Avenue
OFF 5TH, True Religion Outlet, Michael Kors Outlet, Talbots Outlet,
Tommy Bahama Outlet, Polo Ralph Lauren Factory Store, J.Crew |
Crewcuts and Ann Taylor Factory Store. In addition, the center
boasts over 25 eateries and the AMC Potomac Mills 18 Theatres with
IMAX. A much anticipated restaurant expansion recently added The
Cheesecake Factory and first-in-market locations from Bahama Breeze
and Bobby’s Burger Palace, as part of an exciting new lifestyle
area on the south side of the property.
Potomac Mills is conveniently located immediately off of I-95 in
Woodbridge, VA and is just 30 miles from Washington, DC. Regular
hours are 10 a.m. – 9 p.m. Monday through Saturday and 11 a.m. – 6
p.m. on Sunday. For more information on Potomac Mills, please call
(703) 496-9330 or visit www.potomacmills.com. Potomac Mills also
may be found on Facebook (www.facebook.com/PotomacMills) and on
Twitter (www.twitter.com/shoPotomacMills).
Saks Fifth Avenue OFF 5THJenny Dong, 212-451-1931PR
SpecialistJenny_Dong@s5a.comorMolly Ellingson, 212-320-4719Director
MarketingMolly_Ellingson@s5a.comorJulia Bentley, 865-981-6243SVP
Investor RelationsJulia_Bentley@saksinc.com
Saks (NYSE:SKS)
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