Molson Coors is
going hard on all things peace, love and mischief with the release
of Peace Hard Tea
CHICAGO, Sept. 19,
2023 /PRNewswire/ -- Molson Coors Beverage Company
today announces that Peace Hard Tea™, the highly
anticipated line of bold and vibrant hard teas crafted for 21+
consumers, is officially available at local convenience stores and
retailers in the Southeast Region of the U.S. The release of Peace
Hard Tea marks the latest innovation coming out of Molson Coors' relationship with The Coca Cola
Company and is bringing the hard tea consumers have been
asking for.
Peace Hard Tea is the ideal drink for those looking to toss
norms to the side and harness their main character energy. The hard
teas contain 5% ABV and come in three flavors: Freedom of Peach,
Really Really Razzy, and More Peace More Lemon. With fruit flavors
so bold, they'll help you keep the summer vibes alive long after
Labor Day Weekend.
"Spend a little more time offline and make living life your
full-time job. Peace Hard Tea is here for when you buck the norms
that kill fun," said Joy Ghosh,
vice president of Above Premium Flavor at Molson Coors Beverage
Company. "With the launch of Peace Hard Tea, we're bringing 21+
consumers the bold and fruit flavored hard tea they've been
searching for to shake up the norms of everyday life."
With a Peace Hard Tea in hand, summer Fridays are a mindset, not
a calendar date, and no one knows how to extend the summer into
fall and winter better than the people of the Southeast. Hard tea
fans in the Southeast can find Peace Hard Tea at local convenience
stores and retailers in 24-oz. single-serve cans perfect for when
you can slam your laptop shut at 3:00pm to catch your favorite band play.
For more information on where to purchase Peace Hard Tea and
when it will be available in your hometown, visit the product
locator at www.peacehardtea.com. Drinkers of legal drinking age can
share how Peace Hard Tea adds fun to their every day by following
@PeaceHardTea on Instagram and Facebook. Please remember to
celebrate responsibly.
ABOUT MOLSON COORS BEVERAGE COMPANY
For over two centuries Molson
Coors has been brewing beverages that unite people for all
of life's moments. From Coors Light, Miller Lite, Molson Canadian,
Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White
Belgian-Style Wheat Ale, Leinenkugel's Summer Shandy, Creemore Springs and more,
Molson Coors produces some of the
most beloved and iconic beer brands ever made. While the company's
history is rooted in beer, Molson
Coors offers a modern portfolio that expands beyond the beer
aisle with sparkling cocktails, canned wine, kombucha, cider and
more.
Molson Coors Beverage Company is a publicly traded company that
operates through Molson Coors North
America and Molson Coors
Europe, and is traded on the New
York and Canadian Stock Exchange (TAP). The company's
commitment to raising industry standards and leaving a positive
imprint on our employees, consumers, communities and the
environment is reflected in Our Beer Print and our 2025
sustainability targets. To learn more about Molson Coors Beverage
Company, visit molsoncoors.com.
ABOUT THE COCA-COLA COMPANY
The Coca-Cola Company (NYSE: KO) is a total beverage
company with products sold in more than 200 countries and
territories. Our company's purpose is to refresh the world and make
a difference. We sell multiple billion-dollar brands across several
beverage categories worldwide. Our portfolio of sparkling soft
drink brands includes Coca-Cola, Sprite and Fanta. Our hydration,
sports, coffee and tea brands include Dasani, smartwater,
vitaminwater, Topo Chico, BODYARMOR,
Powerade, Costa, Georgia, Gold
Peak, Honest and Ayataka. Our nutrition, juice, dairy and
plant-based beverage brands include Minute Maid, Simply, innocent,
Del Valle, fairlife and AdeS. We're
constantly transforming our portfolio, from reducing sugar in our
drinks to bringing innovative new products to market. We seek to
positively impact people's lives, communities and the planet
through water replenishment, packaging recycling, sustainable
sourcing practices and carbon emissions reductions across our value
chain. Together with our bottling partners, we employ more than
700,000 people, helping bring economic opportunity to local
communities worldwide. Learn more at www.coca-colacompany.com
and follow us on Twitter, Instagram, Facebook
and LinkedIn.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/heres-the-hard-tea-peace-hard-tea-hits-shelves-this-september-301932018.html
SOURCE Molson Coors Beverage Company