The pop-up bar kicks off a multi-year
partnership with Barmen 1873 Bourbon and the GRAMMY award winning
artist.
GOLDEN,
Colo., March 20, 2024 /PRNewswire/ -- Barmen
1873 Bourbon is rolling out its first-ever celebrity partnership
with none other than GRAMMY award winning country star Lainey Wilson. A Barmen 1873 Bourbon fan and
cocktail enthusiast, Wilson will also bring Barmen 1873 on tour and
share the bourbon love all year long for her Country's Cool
Again Tour.
"Music and bourbon are the perfect pairing, and together, they
hit all the right notes," said Alan
Bremerkamp, Director of Marketing at Coors Spirits Co. "Just
like Barmen 1873 Bourbon, Lainey
Wilson breaks barriers and is blazing her own path, which
makes her the perfect artist for us to collaborate with."
To kick off the multi-year partnership, Barmen 1873 Bourbon and
Lainey Wilson are collaborating to
bring 'Bell Bottom Country' to life with their Lainey Wilson themed pop-up bar, Hold
My Bourbon Bar*. Bourbon and
Lainey Wilson fans alike can expect
a bar like no other. Completely decked out in Lainey's western
flair and playing her music, the Hold My
Bourbon Bar will serve cocktails made with Barmen 1873
Bourbon and inspired by Lainey, which are as follows:
- Wildflowers Old Fashioned: Inspired by Lainey Wilson's song Wildflowers and Wild
Horses, this is the drink for those who were born tough as
nails and are hitchin' a ride on glory's train.
- Buckle Up: Inspired by Lainey
Wilson's song, Heart Like A Truck, this is the drink
for those with a heart like a truck, this drink is as good as it is
tough.
- Wild Horses Manhattan: Named after Lainey's fan group,
this cocktail highlights Barmen 1873 Bourbon's coffee and chocolate
notes, both of which are Lainey's favorite flavors.
In addition to the good vibes, 100% of proceeds from the pop-up
experience will go to Lainey
Wilson's charitable fund, Heart Like A Truck, which supports
a variety of causes focused on changing lives for the better and
celebrating triumph. More information about Heart Like A Truck can
be found at https://laineywilson.com/hlat/.
"2024 has been an incredible year so far, and I'm thrilled to
have Barmen 1873 Bourbon come along for the ride. Together, we'll
create memories for all my fans, starting with the Hold
My Bourbon Bar, which will serve
some delicious cocktails that I had the pleasure of helping
create," said Wilson "I'm also so excited to share that 100% of the
proceeds will support my Heart Like A Truck fund to help give back
to communities and organizations across the globe."
The Hold My Bourbon Bar
pop-up will be open April 5-6, 2024
from 6:30-11:00 PM CT and
Sunday, April 7, 2024 from
4:30-9:00 PM CT at GoodTimes Full
Service Bar (1529 4th Ave S., Nashville,
TN 37210). Tickets are required to enter Hold
My Bourbon Bar and are available
at www.HoldMyBourbonBar.com for $10.
With the purchase of a ticket, consumers are granted access to the
bar and receive two free drinks and light bar bites. Attendees must
be 21+ to experience Hold My Bourbon
Bar.
To learn more about Hold My Bourbon
Bar, visit www.HoldMyBourbonBar.com.
*MUST BE 21 YEARS OR OLDER TO PURCHASE A TICKET FOR ENTRY INTO
THE HOLD MY BOURBON BAR POP-UP. For more information about the Hold
My Bourbon Bar pop-up, visit www.HoldMyBourbonBar.com. Consumers
are solely responsible for keeping record of purchase and showing
legally recognized proof of age to gain entry into the Hold My
Bourbon Bar pop-up experience. Tickets are limited and sold on a
first come, first serve basis. Up to two tickets per person
allowed.
ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two centuries, Molson
Coors has been brewing beverages that unite people for all
of life's moments. From Coors Light, Miller Lite, Molson Trademark,
Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White,
Leinenkugel's Summer Shandy, Vizzy
Hard Seltzer, Topo Chico Hard
Seltzer, Simply Spiked Lemonade, Creemore Springs and more,
Molson Coors produces some of the
most beloved and iconic beer brands ever made. While the company's
history is rooted in beer, Molson
Coors offers a modern portfolio that expands beyond the beer
aisle with sparkling cocktails, canned wine, kombucha, cider and
more.
Molson Coors Beverage Company is a publicly traded company that
operates through Molson Coors North
America and Molson Coors
Europe, and is traded on the New
York and Canadian Stock Exchange (TAP). The company's
commitment to raising industry standards and leaving a positive
imprint on our employees, consumers, communities and the
environment is reflected in Our Beer Print and our 2025
sustainability targets. To learn more about Molson Coors Beverage
Company, visit molsoncoors.com.
ABOUT COORS SPIRITS CO.
Coors Spirits Co. was
established in 2023 to house Molson
Coors' growing spirits division as part of the company's
shift from a beer company to a total beverage company. Molson Coors' entry into spirits began with the
2021 launch of Five Trail Blended American Whiskey, which gained
quick accolades that included Double Gold at the 2022 San Francisco
World Spirits Competition. In spring 2023, the company added Barmen
1873 Bourbon (a reference to the hometown of Coors Brewing founder
Adolph Coors and the year he
established the brewery in Golden,
Colo.) to its lineup. And in August of 2023, Molson Coors acquired Blue Run Spirits of
Georgetown, Ky, a distiller of
luxury bourbons and rye whiskies to complement the portfolio.
Further innovation is planned for the years to come.
ABOUT LAINEY
WILSON
GRAMMY award winning, prolific
singer-songwriter, Lainey Wilson has
earned the enthusiasm and praise of the industry. Critically
acclaimed and touted as 'Entertainer of the Year,' the Louisiana native has made a name for herself
as one of music's hottest and most sought-after artists of this
generation. Nearly 10 years to the day after leaving her small
farming community in a camper trailer to chase her dreams in
Nashville, she earned her first
PLATINUM certified song, and won over legions of fans across the
globe with her signature sound and aesthetic, blending traditional
Country with a modern yet retro flare. Wilson, with six No.1 songs
to date, has become the lead female artist with the most No.1's
this decade along with two GRAMMY nominations. Making her acting
debut in Season 5 of Paramount's smash hit series Yellowstone,
Wilson has become a triple-threat in the industry, claiming the
roles of singer, songwriter, and actress.
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SOURCE Barmen 1873 Bourbon