VANCOUVER, June 3, 2019 /CNW/ - Axion Ventures Inc. ("Axion"
or the "Company") (TSX VENTURE: AXV; OTCQX: AXNVF) is pleased to
announce the positive initial retention rate results for INVICTUS:
Lost Soul ("Invictus"), that was commercially launched on the Apple
AppStore and Google Play in Thailand on May 8th,
2019.
Initial results for Invictus are highly encouraging as the 1
Day, 7 Day, and 14 Day retention rates performed significantly
higher as compared to the benchmark standards of the mobile game
industry. [Please see Figure 1 below for an outline of the
retention rates for all mobile video games from Q3 2017 – Q3
2018.]
Invictus is the first AAA-quality, eSports-focused mobile game
created in Thailand and developed
by True Axion Interactive ("TAI"), a joint venture between Axion
and True Corporation. During its opening weekend, Invictus ranked
No. 1 under both the 'Action Games' and 'Card Games' categories,
and ranked No. 3 overall under the 'Free Games' category on the App
Store in Thailand. For Google
Play, Invictus ranked No. 8 under the 'Free Games' category.
Highlights:
Invictus Retention Rates from
May 9 to May 29, 2019 (Please see
Figure 2 below for a detailed graph)
Range
|
Retention Rates
as
of May 29, 2019
|
Median*
|
High
|
Low
|
1 Day
|
49.2%
|
49.2%
|
56.8%
|
44.5%
|
7 Day
|
25.7%
|
19.5%
|
27.4%
|
9.7%
|
14 Day
|
12.3%
|
7.8%
|
12.3%
|
4.8%
|
*The median retention figures were calculated over the entire
range of available data.
Mobile Game Industry Median Retention Rates*
Range
|
Retention
Rate
|
1 Day
|
25%
|
7 Day
|
5%
|
"Invictus' initial retention rates are extremely encouraging for
Axion and TAI as they not only demonstrate an exceptional launch
cycle but also set the standard as the game is further distributed
in Thailand and the rest of
Southeast Asia," remarked
Todd Bonner, President and CEO of
Axion. "Invictus is Thailand's
first ever AAA title and the response from Thai gamers has been
encouraging, whilst the retention rates of this title are
increasing every week. We look forward to reporting the first 30
day retention figure in the very near future in conjunction with
regular monetization KPI's."
*GameAnalytics Annual Mobile Gaming Benchmarks Report
[November 2018]
As the initial phases of the commercial launch continue, Axion
expects to announce a detailed co-promotional marketing campaign
for Invictus with True Move H, the second largest mobile network
operator in Thailand with over 29
million subscribers. True Move H is a wholly owned subsidiary of
the True Corporation, Axion's joint venture partner of TAI.
Axion also announces that effective May 31st, 2019, the Company's CFO, Mr.
Steve Ng has tendered his
resignation and will be joining the Board of Directors of Axion's
subsidiary, Axion Games Ltd. The Company would like to thank Mr. Ng
for his dedication to Axion during his tenure as CFO and looks
forward to his on-going leadership from its subsidiary Board
level.
The Company will be appointing an Interim or permanent CFO
urgently to comply with TSX Venture Exchange listing requirements
and in line with the Company's strategy to build a leading global
video game and technology investment company.
About Axion
Axion is a video game company with majority ownership in Axion
Games, an online video game development and publishing company
headquartered in Shanghai, China
as well as in True Axion Interactive Ltd., its video game
development company headquartered in Bangkok, Thailand cofounded with True
Corporation. Axion's flagship video game, Rising Fire, is currently
being disseminated on the WeGame platform by distribution partner,
Tencent.
www.axionventures.com
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accuracy of this release.
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SOURCE Axion Ventures Inc.