Else
Nutrition Engages
Power
Digital to Lead Performance Marketing,
Influencer
and
PR
Efforts
VANCOUVER, BC / October
15,
2020 --
InvestorsHub NewsWire -- ELSE
NUTRITION HOLDINGS INC. (TSXV:BABY)(OTCQX:BABYF)(FSE:0YL) ("Else"
or the "Company"),
is pleased to announce it has engaged
Power
Digital, a leader in
digital marketing,
as
its digital marketing agency of record. Nationally recognized for its
data-driven approach and cross-channel strategies,
Power Digital
will support Else Nutrition's U.S. performance marketing with
immediate paid advertising campaigns, influencer programming and
public relations initiatives. Else Nutrition's public relations
agency, Covet PR, was recently acquired by Power Digital and will
continue to support the brand's PR and communications
efforts.
"We're
thrilled to bring on Power Digital as a partner to help grow the
Else business," said Hamutal Yitzhak, CEO and Co-Founder of
Else.
"Between their laser focus on full-funnel marketing and impressive
client roster, including Procter
& Gamble, Spanx,
Casper, SoulCycle and Uniqlo, we are certain that they are the
right choice to help Else scale to the next level and bring
complete, plant-based nutrition to customers. Power
Digital represents the type of world-class brands that we aspire
to,"
added
Mrs.
Yitzhak.
"We can't wait
to further support Else Nutrition's success with a
fully-integrated, 360 marketing approach," said Sara Brooks,
President of Covet Consumer Business Unit. "After working with Else
Nutrition on PR
for the last
five months to support its launch in the U.S. market, we look
forward to helping the brand continue to take off and bring
plant-based nutrition to consumers nationwide."
About Else Nutrition Holdings Inc.
Else Nutrition
GH Ltd. is an Israel-based food and nutrition company focused on
developing innovative, clean and plant-based food and nutrition
products for infants, toddlers, children, and adults. Its
revolutionary, plant-based, non-soy, formula is a clean-ingredient
alternative to dairy-based formula. Else Nutrition (formerly INDI)
won the "2017 Best Health and Diet Solutions" award at the Global
Food Innovation Summit in Milan. The holding company, Else
Nutrition Holdings Inc, is a publicly traded company, listed as TSX
Venture Exchange under the trading symbol BABY and is quoted on the
US OTC Markets QX board under the trading symbol BABYF and on the
Frankfurt Exchange under the symbol 0YL. Else's Executives includes
leaders hailing from leading infant nutrition companies. Many of
Else advisory board members had past executive roles in companies
such as Mead Johnson, Abbott Nutrition, Plum Organics and leading
infant nutrition Societies, and some of them currently serve in
different roles in leading medical centers and academic institutes
such as Boston Children's Hospital, Pediatrics at Harvard Medical
School, USA, Tel Aviv University, Schneider Children's Medical
Center of Israel, Rambam Medical Center and Technion, Israel and
University Hospital Brussels, Belgium.
For more
information, visit: elsenutrition.com or
@elsenutrition on Facebook and Instagram.
About Power
Digital
Power
Digital is a leading, data-driven performance marketing agency
located in San Diego, CA. As a full-service agency, the company
offers services including: SEO, Content Marketing, Paid Media,
Social Media Marketing, PR, Influencer, Email, Conversion Rate
Optimization, Amazon Marketing and Web Development, with an
emphasis in helping brands scale revenue and increase profits
through customer acquisition and retention programs. Its
tech-enabled B2C and B2B marketing campaigns focus on measurability
and driving bottom line business results. The Power Digital team's
family mentality and growth mindset culture fosters a strong work
ethic, innovation and an ownership mentality from its talented
team. For more information, please visit
powerdigital.com.
Media Contact:
Covet Consumer
Business Unit
Gianna
Totaro
elsenutrition@powerdigitalmarketing.com
P:
1-301-875-6574
Ms. Hamutal
Yitzhak, CEO, Co-Founder & Director
ELSE Nutrition
Holdings Inc.
E: hamutaly@elsenutrition.com
P:
+972(0)3-6445095
Mr. Sokhie
Puar, Director
ELSE Nutrition
Holdings Inc.
E: sokhiep@elsenutrition.com
P:
604-603-7787
TSX Venture Exchange
Neither the TSX Venture Exchange nor its regulation services
provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Caution Regarding Forward-Looking Statements
This press release contains statements that may constitute
"forward-looking statements" within the meaning of applicable
securities legislation. Forward-looking statements are typically
identified by words such as "will", "expect" or similar
expressions. Forward-looking statements in this press release
include statements with respect to the anticipated dates for filing
the Company's financial disclosure documents. Such forward-looking
statements reflect current estimates, beliefs and assumptions,
which are based on management's perception of current conditions
and expected future developments, as well as other factors
management believes are appropriate in the circumstances. No
assurance can be given that the foregoing will prove to be correct.
Forward-looking statements made in this press release assume, among
others, the expectation that listing on the FSE will create
additional liquidity and attract additional investors in the
European market. Actual results may differ from the estimates,
beliefs and assumptions expressed or implied in the forward-looking
statements. Readers are cautioned not to place undue reliance on
any forward-looking statements, which reflect management's
expectations only as of the date of this press release. The Company
disclaims any obligation to update or
revise any forward-looking statements, whether as a result of new
information, future events or otherwise, except as required by
law.
Else Nutrition (TSXV:BABY)
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