Suffer Media Division (PINKSHEETS: SUFF) today announced that it has secured a deal with Victory Belt Publishing and Frank Mir to publish the first of a potential series of books written by Frank Mir and Erich Krauss.

Suffer Media Director Kevin James stated, "Frank Mir is one of the only MMA fighters at his level to not have a book published. Frank has already had his first session with the author and needless to say there were some powerful stories Frank has that I'm sure will make this a best seller."

We anticipate that this book, because of who is involved, has the potential to become a NY Times bestseller and produce revenue in the millions of dollars. The book may also feature pages dedicated to Suffer and its products.

Erich Krauss is a professional Muay Thai fighter and the author of more than twenty-five books, including Anderson Silva's "The Mixed Martial Arts Instruction Manual: Striking," and Forrest Griffin's "Got Fight?" He has written for the New York Times and is the founder and publisher of Victory Belt Publishing. Currently he resides in Las Vegas.

Victory Belt Publishing is the premier book publisher for MMA athletes, publishing a variety of books ranging from autobiographies to martial arts instruction manuals written by the likes of Fedor Emelianenko, BJ Penn, Anderson Silva and Forrest Griffin. Please see www.victorybelt.com for more information.

For more information on Suffer, and its apparel and media division please go to www.sufferapparel.com

Safe Harbor Statement: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases such as Suffer (SUFF) or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements herein that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.

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Contact: Suffer Investor Relations: Email Contact

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