NEW YORK, Sept. 19, 2011 /PRNewswire/ -- Winning Brands
Corporation (USOTC: WNBD) www.WinningBrands.com manufacturer
of the 1000+™ Stain Remover brand, World's Most Versatile Cleaning
Solution™, has been approved for test marketing with ATA Retail
Services in Q4. The development is significant because ATA is
considered the top operator of grocery impulse merchandising
programs in America, servicing over 8,500 retail locations –
www.ATARetail.com. The first step is for 1000+ Stain Remover
to be placed in 50 supermarket clip-strip programs whose results
are considered predictive and therefore helpful in learning and
optimizing the suitability of the 1000+ "Handy Size" (4 fl.oz.)
bottle for this setting.
Winning Brands CEO, Eric Lehner,
comments: "We have been under consideration for this program for
quite a while, so we are gratified that the elements have now come
together. It was worth waiting for the transition to the
1000+ Stain Remover name to be completed. Our view is that the
1000+ designation, as the new name for Winning Colours, will be
particularly helpful in the impulse item category because the new
name instantly communicates versatility and is easy to remember.
Our goal is that 1000+ become a household name in America,
coast-to-coast. Clip-strip impulse merchandising in America's
busiest supermarkets is an additional way to achieve this. It's
easy for a 4oz bottle to get lost on the shelf. The ATA
programs are helpful to the brand and the consumer by putting
small, "neat stuff" in a place where it's easy to see and reach
for. The opportunity for us to have distribution to the
grocery sector performed by a leading impulse merchandising
specialist in America is of course good for us, but we are
confident that 1000+ has much to offer its partners too."
ABOUT WINNING BRANDS CORPORATION: Winning Brands
Corporation is a manufacturer of advanced cleaning solutions,
including 1000+ Stain Remover, World's Most Versatile Cleaning
Solution™ www.1000Plus.ca, alternative to conventional
solvents. The innovative stain remover and multi-cleaner,
which was known during early marketing as Winning Colours, is
much discussed in social media because of its interesting
performance qualities:
http://www.youtube.com/results?search_query=1000%2B+Stain+Remover&aq=f
1000+ is targeted by Winning Brands to become the world's favourite
stain removing solution because of its exceptional
skin-friendliness, versatility and economy when diluted with
water. 1000+ also uses 90% less packaging than conventional
cleaning solutions by being super-concentrated, enabling consumers
to throw away far fewer bottles into the waste stream, together
with reduced waste in cardboard case packaging, fuel consumption
and CO2 emissions related to transportation. The phrase
"World's Most Versatile Cleaning Solution" and 1000+ Stain Remover
are trademarks of Niagara Mist Marketing Ltd., subsidiary of
Winning Brands Corporation. Winning Colors/WinningColours is a
registered trademark of Niagara Mist Marketing Ltd.
PRODUCT INFORMATION and INTERVIEWS:
Winning Brands Corporation
11 Victoria Street, Suite 220A,
Barrie, Ontario, Canada L4N 6T3
Tel: (866) 722-3542 Fax: (705) 737-9793
Jean Wursten-May, Assistant to the
CEO
jean@winningbrands.ca
SOURCE Winning Brands Corporation