Senior-level Hire is Latest Sign of Increased Industry Momentum and Brand Market Share

O.H. Ingram River Aged has brought industry veteran and sales and marketing expert Rachel Harb on board as its new General Manager. The addition is the latest evidence that O.H. Ingram is making waves in the whiskey world and continuing to secure an ever-increasing share in the marketplace.

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O.H. Ingram's New General Manager Rachel Harb (Photo: Business Wire)

With nearly 20 years of experience in brand building, Harb comes to O.H. Ingram most recently from Maker’s Mark, where she was Director of Private Selection and Advocacy. While there, she stood up their social media strategy and platforms, brought the brand to life in hundreds of impactful activations, built major partnerships, and created global trade advocacy programming. She also played a pivotal role in launching and expanding Maker’s Mark Private Selection – the brand’s one-of-a-kind custom barrel program experience where clients from around the world have a hand in creating their own unique batch of bourbon.

“O.H. Ingram is a dynamic brand with a story that is truly unique within our industry. It’s one of the top reasons why I wanted to join the team,” said Harb. “But most importantly in my book, the whiskey itself is stellar. It isn’t just a fascinating maturation process – it is an impactful one. The proof is on the palate. I’ve spent my career building brands up, and I’m confident we will be repeating that success here. In a crowded marketplace, you must be strategic in how you break through the noise in an authentic way that will resonate. I’ve been incredibly impressed with what this team has already achieved, and my job now is to build on that foundation and take us to the next level.”

Harb is also a proud member of Leadership Kentucky’s class of 2022 and was named one of Louisville Business First’s 40 Under 40 in 2013.

“Bringing such an enterprising and well-respected industry person like Rachel into the fold marks a pivotal moment for us,” said Founder Hank Ingram. “She brings a wealth of knowledge and expertise to O.H. Ingram, and she and I will work closely to further our brand and story. We’ve seen great growth in our first few years but we have bigger plans ahead. We are well-positioned for future success, and I’m confident our best days are ahead.”

Moored on the banks of the Mississippi River in Columbus, KY, O.H. Ingram barrels are exposed to the microclimate and humidity of the river, along with its drastic rise and fall, to provoke a unique interaction between oak and spirit. These conditions are not available inside a traditional barrelhouse, and the result is a whiskey with exceptional complexity.

Called Mellowed on the Mississippi, you can see full details about the unique aging here.

O.H. Ingram is currently available on shelves in Georgia, Kentucky, Louisiana, Minnesota, Tennessee, and Wisconsin. It is also available for online purchase via Seelbach’s.

To learn more about O.H. Ingram River Aged and sign up for updates, please visit IngramWhiskey.com and use the Brand Finder to see where it’s available near you. Note that there may be a delay in adding sales locations to the map. Customers are encouraged to call their local store or neighborhood bar.

You can also follow O.H. Ingram on Facebook and Instagram.

ABOUT BROWN WATER SPIRITS

Brown Water Spirits LLC was founded in 2015 and is headquartered in Nashville, Tenn. With whiskey aging operations in Columbus, Kentucky, Brown Water Spirits pioneered the first patent-pending floating barrelhouse on the Mississippi River. The result is the award-winning O.H. Ingram River Aged Series.

O.H. Ingram River Aged is presently available on shelves in Georgia, Kentucky, Louisiana, Minnesota, Tennessee, and Wisconsin, as well as online via Seelbach’s. Additional markets will come as inventory allows through R.S. Lipman.

Thomas Mulgrew thomas@tsgnashville.com 615-604-6534