BOSTON, April 18,
2024 /PRNewswire/ -- The RepTrak™
Company, the world's leading reputation data and insights company,
released its annual Global RepTrak 100 report. Utilizing its
advanced reputation monitoring software, RepTrak gathered data from
more than 243,000 survey responses across 14 major economies to
rank the world's 100 most reputable companies. They share that
ranking alongside a full analysis of global corporate reputation
trends and corresponding public sentiment in the 2024 report.
RepTrak reveals 2024's 100 most reputable
global companies, highlighting a global recovery in corporate
resilience.
After two years of consecutive Reputation Score declines, this
year's Score is back up with an increase from 73.2 in 2023 to 73.8
in 2024. It's a small increase after 2023's full one-point drop.
However, it's an encouraging sign that companies have begun to
recover from reputation falls driven by many
challenges: macroeconomic issues, workplace difficulties,
product problems, and corporate responsibility skepticism.
"This year's report underscores a pivotal shift in the corporate
landscape, spotlighting the remarkable adaptability and dedication
of the Top 100 companies in responding to the dynamic needs of
stakeholders," states RepTrak CEO Mark
Sonders. "The companies featured in our report are not just
riding the wave of change; they are the ones steering it, proving
that the best approach to business is one that embraces evolution
and champions progress."
RepTrak's report explores how people thought, felt, and acted
toward companies over the past year. Findings include notable
increases in Conduct and Citizenship efforts, stakeholders' rising
willingness to invest, culturally resonant brand communications,
and ESG Scores that soared despite skepticism around the
acronym.
To read the full 2024 Global RepTrak 100 report, please
visit: www.reptrak.com/globalreptrak
About RepTrak
The RepTrak™ Company is the world's leading
reputation data and insights company. We help companies by
organizing and grading a variety of reputational elements, offering
a real-world report card on their corporate reputation. Subscribers
to the RepTrak program use our predictive insights to protect
business value, improve return on investment, and increase their
positive impact on society. RepTrak's pairing of advanced metrics
and dedicated reputation advisors offers clients an actionable
analysis of their reputation data, aligning business objectives
with stakeholder sentiment across different markets and
sectors.
Established in 2004, The RepTrak Company owns the world's
largest reputation benchmarking database, gathering over 1 million
company ratings per year used by CEOs, boards, and executives in
more than 60 countries worldwide. For more information, please
visit: www.reptrak.com
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SOURCE RepTrak