The Non-Toxic Formula Ensures Superior Adhesion with
Impactful Antioxidant and Anti-Wear Properties
SOLANA
BEACH, Calif., April 19,
2024 /PRNewswire/ -- Gear Hugger, a brand
created to preserve your favorite gear and protect the planet,
today announces the launch of its latest sustainable innovation:
Dry Bike Lubricant. Using a non-toxic, plant-based formula with a
vegetable oil base, Gear Hugger's Dry Bike Lubricant offers
powerful adhesion with superb antioxidant and anti-wear properties,
providing long lasting protection.
Gear Hugger balances performance with environmental
responsibility by applying long-lasting dry film technology that
repels dirt in dry, dusty conditions and provides enduring
protection to ultimately keep your bike going longer and more waste
out of our landfills, aligning with Gear Hugger's goal of turning
throwaway culture into upkeep culture. While popular bike
lubricants utilize toxic petroleum in their products, Gear Hugger's
is a 96% USDA Certified Bio-Based Product, 100% biodegradable, and
free of petroleum, fossil fuels and VOCs, introducing fewer toxic
chemicals to you, your bike and your trail. It is currently
undergoing consideration by the EPA for the Safer Choice
Certification.
Gear Hugger Dry Bike Lubricant is easy to apply due to its
incredible design that ensures that the lubricant is deposited in
the core of each chain link, which facilitates oil penetration and
prolongs its life by preventing wear of parts caused by friction.
The lubricant provides smoother and more effective gear shifting,
without accumulation of the lubricant on chains, and protects
against environmental contaminants.
"On a mission to green-ify garages and offer consumers
eco-friendly alternatives in the home and garage space, we're
elated to cement ourselves as sustainability leaders in the bike
industry with this launch," said Checo
Diaz, founder of Gear Hugger. "Many cyclists don't realize
they're inadvertently introducing toxic chemicals to the
environment when they use petroleum-based lubricants, so this is
the perfect opportunity for consumers to adopt greener practices to
safeguard their bike chain and prolong the lifespan of their
bikes."
To celebrate the launch and National Bike Month in May, Gear
Hugger is partnering with electric bicycle brand 101 Bikes to
giveaway a one-of-a-kind e-bike valued at $2,695. Four second place winners will receive a
Clean Bike Kit filled with Gear Hugger products, bike accessories,
and more. Gear Hugger invites consumers to join the Ridin' Dirty
Clean Revolution and enter to win a custom e-bike on its website at
www.gear-hugger.com/pages/bike-giveaway.
Gear Hugger will also be showcasing and sampling the Dry Bike
Lubricant, along with the brand's existing line of eco-friendly
innovations at its first athletic event, the Sea Otter Classic,
held in Monterey, California from
April 18-21.
Gear Hugger's newest launch joins the brand's sustainable
product line, including the award-winning Multi-Purpose
Lubricant and Heavy-Duty Degreaser, along with the Rust
Protection, which was launched this January and excels in rust
removal due to its superior penetrability, and prevents further
rust from reforming with its vegetable oil base.
The Dry Bike Lubricant will be available at major retailers in
2024, including REI and Dick's Sporting Goods with an SRP of
$9.95 for a 3.2 oz. bottle. All Gear
Hugger products can be found nationwide at Amazon, Gear-Hugger.com,
REI, True Value, and select regional retailers with line pricing of
$12.89 for 11 oz. cans.
About Gear Hugger
Based in Solana Beach, CA, Gear Hugger is on a
mission to keep gear in play longer, reduce waste, and help protect
the planet. Gear Hugger offers award-winning, plant-powered,
non-toxic household products that mend the gap in the market for
non-toxic, safe options. The Gear Hugger Multipurpose Lubricant is
an all-purpose, eco-friendly, and non-toxic lubricant with 3x the
lubricating power than leading petroleum brands. Its Heavy-Duty
Degreaser is formulated with a plant- and water-based, non-toxic
formula to sustainably break down grime without leaving residue
behind. The Rust Protection utilizes a vegetable oil base
to provide an eco-friendly, anticorrosive solution that forms
a protective layer on metal surfaces. Its newest product, Dry
Bike Lubricant, ensures superior adhesion and lasting bike chain
protection with a vegetable oil base that combines natural extracts
and eco-friendly additives. For more information, how-to videos,
and tips, please visit Gear-Hugger.com.
Media Contact:
Jack
Bongiovi
Rachel Kay Public Relations, a FINN Partners Company
376398@email4pr.com
(212) 715-1659
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SOURCE Gear Hugger