Cult-favorite is focal point for a new menu,
designed to emphasize bold, flavorful choices for guests.
FRANKLIN, Tenn.,
April 24,
2024 /PRNewswire/ -- Guests summoned, we
answered. Carl's Jr® is giving into guests' cravings with
the infernal return of the devilishly spicy El Diablo burger.
Starting today, the cult-favorite menu item, featuring two
charbroiled all-beef patties, two strips of bacon, crispy Jalapeño
POPPERS® Bites, melty pepperjack cheese and fiery habanero ranch
sauce on a seeded bun, will rejoin an updated menu as a permanent
addition.
El Diablo is an iconic representation of the Carl's Jr. brand,
packed with outrageous ingredients and audacious personality. Its
return to the menu permanently represents the brand's commitment to
flavor and coincides with the debut of a new menu architecture that
streamlines visuals for ease of ordering and allows guests to
customize burgers according to the experience they're craving.
The new menu represents the brand's emphasis on customizable,
irresistible flavor. With this redesign, Carl's Jr. guests can
experience their favorite burgers with more choices – such as
premium options for popular burgers, like Famous Star® and Western
Bacon Cheeseburger®, now available with an Angus patty.
"We are focusing squarely on our big, bold and irresistibly
craveable signature burgers. With this menu, we're democratizing
flavor. No longer will our guests be confined to combo numbers or
limited time offers – they'll be able to customize the flavors and
experiences at different price points," said Jack Volpi, senior brand manager and menu
transformation project lead.
Not only is El Diablo back, but it has flavor
accomplices. Here to entice are the new El Diablo Hand-Breaded
Chicken Tender Wrap and El Diablo Loaded Fries. El Diablo
Hand-Breaded Chicken Tender Wrap features premium all-white meat
chicken, hand dipped in buttermilk, lightly breaded and fried to a
golden brown, topped with lettuce, shredded cheese, and fiery
habanero sauce. El Diablo Loaded Fries are natural-cut fries topped
with fiery habanero sauce, shredded cheese and jalapeño coins.
"El Diablo is back on the menu, and it's ushering in a new era
of bold, audacious flavor for all," said Vice President of
Marketing, Anthony Nguyen "We're excited to lean into our
cult-favorite status and give the people the flavor they've been
asking for through our new menu design – more craving, more heat,
more flavor… for eternity."
For more news, follow Carl's Jr. on social media. For
promotions, download the Carl's Jr. app and join the My Rewards
loyalty program.
My Rewards Loyalty Program: Join here
Twitter: @CarlsJr
Instagram: @carlsjr
TikTok: @carlsjrofficial
Facebook: https://www.facebook.com/carlsjr/
About Carl's Jr.
Carl's Jr.® is famous around the
world for big, audacious, impossible-to-ignore flavors inspired by
its California roots. For a bold
move, guests have ordered items like over-the-top, juicy
charbroiled burger creations, Hand-Breaded Chicken Tenders™,
Hand-Scooped Ice-Cream Shakes™ and indulgent breakfast burgers for
more than 80 years. Together with its franchisees, Carl's Jr.
operates more than 1,000 restaurants across the U.S. and has a
presence in 24 countries worldwide. Learn more at
www.carlsjr.com.
About CKE Restaurants Holdings, Inc.
CKE Restaurants
Holdings, Inc., a privately held company based in Franklin, Tennessee, runs and operates Carl's
Jr.® and Hardee's® restaurants, two beloved brands, known for
premium and innovative menu items such as iconic charbroiled
burgers, Made from Scratch™ Biscuits and Hand-Breaded Chicken
Tenders™. With both a U.S. and international footprint, Carl's Jr.
Restaurants LLC and Hardee's Restaurants LLC have more than 3,600
franchised or company-operated restaurants domestically and more
than 35 international markets and U.S. territories. For more
information about CKE, please visit www.ckr.com or its brand
sites at www.carlsjr.com and www.hardees.com.
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SOURCE CKE Restaurants Holdings, Inc.