Tanqueray Nº TEN’s Tiny TEN Emerges as the Cocktail of Milan Design Week, with Over Ten Thousand Served
24 Abril 2024 - 1:29PM
Tanqueray Nº TEN’s Tiny TEN Emerges as the Cocktail of Milan Design
Week, with Over Ten Thousand Served
Diageo’s Tanqueray No. TEN’s Tiny TEN emerges as the cocktail of
Milan Design Week through its newly announced partnerships with
pioneering designers and brands, whose like-minded pursuit of
excellence mirrors the craftsmanship behind the spirit itself. As a
part of the celebration of a vibrant new brand vision, Tanqueray
hand-selected tastemakers and partners with leading design brands,
including Alessi, Meritalia, and Kartell, emphasising a mutual
appreciation for craftsmanship and artistic expression across two
distinct industries.
Tanqueray’s ongoing "Tastemaker" collaborations, following the
debut of the program this April, include leading mixologists
shaping global cocktail culture. Agostino Perrone (The Connaught
London), Giulia Cuccurullo (Artesian London), Matteo Di Ienno
(celebrated Italian bar consultant), and Tiffanie Barriere (“The
Drinking Coach”), inducted into the Tales of Cocktail Hall of Fame
2020, are involved in brand collaborations, including Tanqueray's
partnerships with Alessi, Wallpaper*, and more. As part of these
collaborations, Matteo Di Ienno will host an exclusive masterclass
on the iconic Tiny TEN cocktail, showcasing his expertise in
crafting a fresh and inventive martini that celebrates these
qualities in the world of design. Stay tuned for more partnerships,
with Milan Design Week marking only the beginning of this exciting
initiative.
Born from the pursuit of a beautifully crisp gin that elevates
cocktail experiences, Tanqueray Nº TEN has continuously redefined
cocktail culture. Now, for the first time, Nº TEN delves into the
craft behind the beloved spirit, highlighting the genius of
cocktail mixology and its place in the design world.
Tanqueray Nº TEN, the first ultra-premium gin, unveils its newly
redesigned bottle by Yvonne Eng-Hall, designer of bottle and
glassware from Design Bridge. Paying homage to the artistry of the
spirit and the cocktails it inspires, the contemporary design,
reminiscent of the iconic cocktail shaker, features a distinct
copper cap, a nod to the Tiny TEN - a minute copper still where
Tanqueray Nº TEN's 'Citrus Heart' is meticulously distilled. The
strong, architectural bottle also incorporates a citrus
press-shaped glass punt at its base, symbolising the use of the
entire citrus fruit in the distillation process. Altogether, it's a
bottle that reveres the bold spirit of human artisanship, adhering
to Tanqueray's ethos, "generous in spirit, we celebrate the art of
process."
Tanqueray No. TEN partners with top-tier designers and
international tastemakers, making No. TEN the spirit of the design
world. They raise a signature Tiny TEN cocktail to toast an
exceptional Design Week, marking the first step in a deeper,
ongoing relationship with renowned design brands. Audiences should
follow as they continue to show up in creative and exciting ways
across the design world and beyond.
For more information, here is the link to the press kit or
contact us for further comments.
For press inquiries, please contactALPHA
KILOWalker Drummond / Esmé Tillingwalker.d@alphakilo.com /
esme.t@alphakilo.com+447817946810 /
+447765348593www.alphakilo.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/907d5e3d-7d2e-413e-9700-369032172f2f