The outdoor lifestyle company unveiled a refreshed look inspired
by nature's palette and removed unnecessary plastics and dyes from
its products and packaging.
RALEIGH,
N.C., April 25, 2024 /PRNewswire-PRWeb/ --
Murphy's Naturals
(murphysnaturals.com), the outdoor lifestyle company helping others
enjoy life outside since 2014, is proud to announce a major brand
refresh as part of its mission to celebrate nature and inspire good
through high-quality natural products.
"At Murphy's Naturals, our mission is
bigger than insect repellent; we aim to empower people to venture
outdoors worry-free," said Murphy's Naturals Founder and CEO Philip Freeman.
The brand's updated look and feel includes a revamped logo and
packaging designs inspired by Earth's palette, boasting shades of
green and other colors that signify strength and trust. The refresh
eliminated unnecessary plastics and dyes from Murphy's Naturals packaging and products,
reaffirming its commitment to do good for the outdoors while
further reducing the company's environmental footprint.
"Our customers can expect the same great formulas, just with a
visual makeover," said Mackenzie
Donegan, Director of Marketing for Murphy's Naturals. "By elevating our look, we
are not only making our products more visually appealing, but we
are also communicating our products' efficacy more clearly."
Murphy's Naturals switched the
plastic bag that previously held its incense sticks for paper and
swapped the silica gel packets in that same product for sustainable
natural desiccants. The incense's food-grade green dye was also
removed to reduce the use of unnecessary ingredients
Now, the brand's top-selling Lemon Eucalyptus Oil Spray comes in
bottles containing 50 percent post-consumer recycled (PCR) plastic,
which represents an increase of 25 percent PCR. And the company's
Mosquito Repellent Tea Light Candles now come in plastic-free
packaging following the removal of a plastic "window".
The change comes at a time when Murphy's Naturals is experiencing significant
retail growth, with shelf presence at national retailers like
Walmart, Costco, Target, REI, and Whole Foods.
"At Murphy's Naturals, our mission is bigger than insect
repellent; we aim to empower people to venture outdoors
worry-free," said Murphy's
Naturals Founder and CEO Philip
Freeman. "As a Certified B Corporation, it's important to
constantly push ourselves to improve, even when it feels daunting
or difficult. Our hope is that this undertaking will signal to
consumers that Murphy's Naturals
is here for them and believes in something much bigger than
ourselves."
Murphy's Naturals worked with
Baldwin& on brand strategy and The Splinter Group on packaging
design for this project.
To learn more about Murphy's
Naturals or to shop online, visit murphysnaturals.com.
ABOUT MURPHY'S NATURALS
Murphy's Naturals is a
veteran-owned and family-operated outdoor lifestyle company with a
specialized line of natural products. Best known for its celebrated
mosquito repellents, Murphy's
Naturals has been enabling others to enjoy life outdoors since
2014. Murphy's Naturals' products
are made from responsibly sourced, plant-based ingredients and
contain a high concentration of natural repellent oils, making them
effective and long-lasting. As a Certified B Corporation,
Murphy's Naturals is committed to
environmental and social impact. Two percent of all revenue is
donated to organizations that share Murphy's vision, one percent of which goes
specifically to 1% For The Planet, an international organization
helping businesses commit to creating a healthy planet.
Murphy's Naturals can be found
online as well as retailers across the nation. For more
information, visit murphysnaturals.com.
Media Contact
Kennedy Norton, Murphy's Naturals, 1 8435662994,
kennedy@butinpr.com, murphysnaturals.com
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SOURCE Murphy's Naturals