OTTAWA,
ON, April 30, 2024 /CNW/ - As an
industry-leading dynamic digital ad technology company,
ShopLiftr consistently raises the bar in creating impactful
advertising experiences for Canadian retailers. Harnessing the
momentum of current market trends and breakthroughs in the digital
ad ecosystem, ShopLiftr directly amplifies the digital advertising
efforts of Canadian retailers via its unique dynamic &
data-driven solution, offering them a competitive edge in a rapidly
evolving landscape. With retail digital ad spending accounting for
over a fifth of the total, the timing is optimal for retailers
looking to enhance their digital footprint and seamlessly integrate
it with strong in-store performance.
ShopLiftr's innovative approach is built on 20 years of
expertise in driving retail sales for major brands and retailers
across North America. With
relevant, accurate, real-time promotion data at the core,
ShopLiftr's platform delivers personalized and responsive display
and video ad units that resonate deeply with consumers. This
empowers Canadian retailers with the tools to create compelling
narratives that highlight their unique value propositions and
promotions, ensuring their messages hit home with their target
audiences.
In light of economic pressures and the rising costs of
groceries, consumers are increasingly drawn to value-oriented
shopping experiences. ShopLiftr's solutions are adept at engaging
the cost-conscious consumer through contextual targeting and
sophisticated, non-cookie-based audience tactics, ensuring that
advertising is meaningful and relevant from the outset.
Claire, ShopLiftr's expert dedicated to audience targeting
strategies, emphasizes the importance of contextual intelligence in
our approach: "By focusing on the context in which ads appear,
we craft campaigns that are not only privacy-compliant but also
highly effective in reaching consumers with the right message at
the right time, without relying on traditional cookies."
Moving beyond the reliance on cookies and adapting to stricter
data privacy regulations, ShopLiftr has proven to be an adaptable
and reliable partner for retailers. The company's channel-agnostic
approach ensures that advertising campaigns maintain their
effectiveness and consumer trust, even as the landscape shifts.
ShopLiftr employs sophisticated natural language processing
techniques and rules-based algorithms to generate impactful ads.
This nuanced use of technology enhances ShopLiftr's ability to
produce multilingual ad units that connect with consumers in their
preferred language, further demonstrating our commitment to
creating an engaging and seamless digital journey.
"Delivering a digital advertising experience that not only
meets but anticipates the needs of our clients is what sets
ShopLiftr apart," says John
Scott, CEO & Co-Founder of ShopLiftr. "By being
strategic, responsive, and ahead of the curve, we position
ourselves as a vital force in the ad tech industry."
As ShopLiftr gears up for the Retail Council of Canada (RCC) STORE Conference in
Toronto this May, the team is
ready to demonstrate how its fusion of leading-edge technology and
market acumen can revolutionize retail strategies. Visit them at
booth 210 for a firsthand demonstration of ShopLiftr's
state-of-the-art digital advertising solutions and to explore how
they can significantly enhance your retail strategy.
>>> Empower Your Retail Strategy with ShopLiftr's
Dynamic Creative Solutions & Book A Demo Today
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Website: www.ShopLiftr.com
Contact:
Ian Clark, VP of
Sales
613-415-6860
iclark@shopliftr.com
Genevieve
Castonguay, Director of Marketing
613-853-4246
gcastonguay@shopliftr.com
SOURCE ShopLiftr