Affinity Credit Union Selects Mahalo Banking After Comprehensive Vendor Evaluation
30 Abril 2024 - 6:45AM
Business Wire
Credit union leveraging banking platform to
optimize the digital experience, attract new members
Mahalo Banking, a premier online and mobile banking solution
provider specifically designed for credit unions, has partnered
with Des Moines, Iowa-based Affinity Credit Union (‘Affinity CU’ –
$147M in assets). Collaborating with Mahalo enables Affinity CU to
deliver new digital banking tools and services that elevate its
members’ experience while gaining a competitive market edge.
After assessing various digital banking partners, Mahalo’s
ability to deliver an exceptional member experience, enhanced
functionality and user-friendly platform features made the provider
an ideal partner for Affinity CU. The credit union is also
approaching a core system conversion to Corelation Keystone, and
launching Mahalo’s core-centric platform allows Affinity CU to
achieve a robust integration following its completion. The Mahalo
platform’s deep integration to the core will ensure that the credit
union can adopt new features and functionalities, adapt to member
needs, remain competitive and attract new members.
“Offering best-in-class digital banking tools is not only a
necessity, but often a significant differentiator in acquiring and
retaining members,” said Kris Laufer, CMO of Affinity CU. “Mahalo
delivers everything we wanted in a digital banking partner,
excelling in both member experience and internal functionality. Our
goal is to create the best possible digital banking experience for
our members, and the Mahalo platform sets Affinity Credit Union
apart from our banking counterparts.”
Having a team comprised of credit union veterans differentiates
Mahalo from other providers; they are 100% dedicated to the credit
union industry. Mahalo’s Credential Assurance Technology (CAT)
offers a secure architecture to prevent fraud attacks.
Additionally, the platform includes neurodiverse functionality that
ensures an optimized member-centric experience for individuals with
cognitive distinctions.
“Partnering with Affinity CU to enhance its digital banking
offerings and elevate the member experience ensures the credit
union will stand out in the competitive landscape,” said Denny
Howell, COO of Mahalo. “Today’s members seek credit unions prepared
to deliver upon requested features and services, making
forward-looking digital tools essential for offering an
unparalleled banking experience. We are passionate about crafting
these solutions that empower credit unions to expand their
capabilities and deliver digital functionality designed to meet
evolving member needs and expectations.”
About Affinity CU
Named NAFCU’s 2023 National Credit Union of the Year (<$500M
in assets), Affinity Credit Union has been serving the greater Des
Moines and central Iowa region for over 70 years. Guided by its
mission statement of Building Better Lives, Affinity provides
solutions to help its nearly 14,000 member-owners achieve financial
success, while enriching communities through volunteer and
philanthropic efforts. For more information, visit Affinity at
www.affinitycuia.org.
About Mahalo
Mahalo Banking provides online and mobile banking solutions for
credit unions. Based in Troy, Mich., the Mahalo platform is
designed and built on superior architecture with deep integration
to core processing, providing security and a robust feature set
across all delivery channels for a true omni experience. Mahalo
offers the industry’s first and only online banking solution to
fully integrate comprehensive neurodiverse functionality directly
into its platform. This inclusive approach allows credit unions to
support and embrace all members and accommodate their unique
needs.
For more information about Mahalo Banking, please visit us at
mahalobanking.com, follow us on Twitter or connect via
LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20240430749533/en/
Gabriela Lumpkin // Angelo D. Jones II gabriela@williammills.com
// angelo@williammills.com 678.781.7211 // 678.781.7230