New DLP Transform revolutionizes insider and
data loss programs to enable organizations to consolidate their
data defenses across channels and protect data moving to ChatGPT,
copilots, and other GenAI tools
Proofpoint, Inc., a leading cybersecurity and compliance
company, and recognized in the 2024 Gartner® Peer Insights™ Voice
of the Customer for Data Loss Prevention report as Customers’
Choice, today announced the general availability of Data Loss
Prevention (DLP) Transform, including GenAI use cases.
Today, businesses struggle with the limitations of legacy DLP
solutions that are fragmented across channels and are not designed
to address today’s most problematic use cases like insider risk,
protecting cloud data and controlling the acceptable use of GenAI
tools, including copilots and chatbots. In a recent Proofpoint
study, 70% of security professionals cited visibility into
sensitive data, user behavior and external threats as the most
important capability for their DLP program.
Unlike legacy solutions limited to data classification or point
solutions limited to one channel, Proofpoint Information Protection
works across all major channels: email, cloud, endpoint, and web.
Our solution leverages all three critical analytical capabilities,
including user behavior, AI-augmented data classification, and
threat context.
This has enabled over 6,000 organizations, including more than
half of the Fortune 100, to mitigate all three major types of data
loss risk: negligent user error, exfiltration by threat actors, and
theft by malicious insiders. DLP Transform brings together—in a
single, economically attractive package—a cloud-native architecture
that analyzes user behavior and content understanding to quickly
assess and protect against data risk across channels. Critically,
this enables organizations to consolidate their DLP point
solutions, their insider risk tools, and their cloud DLP or CASB
into a single architecture, agent and interface, adding
capabilities and channel coverage as their data loss and insider
risk programs mature.
Making Responsible Generative AI Use a Reality for
Organizations
The uncertainty that has accompanied the explosion of GenAI
tools has given the consolidation of DLP tools a new urgency. The
loss of data to a single party is bad enough but given the
propensity of GenAI tools to train their models on user-submitted
data and their tendency to disclose sensitive information via
prompt engineering, sensitive data leakage to a GenAI tool may be
the equivalent of making it public.
Many organizations have crafted acceptable GenAI use policies to
prevent privacy and corporate violations, ensuring confidential and
customer information is not uploaded to GenAI tools and chatbots.
However, such policies are near impossible to implement without an
understanding of the content and employee behavior. Proofpoint DLP
Transform allows organizations to enforce those policies across all
channels by allowing and disallowing interactions with GenAI tools
based on user behavior, content, and data lineage.
Unlike blunt tools such as legacy DLP solutions or web filtering
that completely blocks all use of GenAI applications, Proofpoint
can surgically allow and disallow interactions based on employee
behavior and the content being input. Incidents such as uploading
source code files or pasting corporate intellectual property can be
detected, blocked and alerted upon. In addition, end users can be
provided reminders or nudges of the corporate Acceptable Usage
Policies to reinforce awareness and adherence to such policies.
Proofpoint will augment DLP Transform with a browser-based
extension for content typed into Generative AI tools such as OpenAI
ChatGPT and Google Gemini, expected to be made available at the end
of Q2 2024.
“With little transparency about how data submitted is stored and
used, and even less clarity about how it can be removed or deleted
if sent in error, GenAI systems represent a risky new channel
through which data can leak,” said Mayank Choudhary, executive vice
president and general manager, information protection group,
Proofpoint. “While some organizations have banned the use of
generative AI sites altogether, others recognize the productivity
benefits they can provide and seek controls around the use of GenAI
tools. It's to point out the age-old tension between providing
productivity tools to end users and ensuring the security of the
organization. Proofpoint DLP Transform brings these two worlds
together through an easy-to-deploy and easy-to-manage
solution.”
Trusted by More of the World’s Most Security Conscious
Organizations
Today, 50% of the Fortune 100 trust Proofpoint as their DLP
partner of choice. Proofpoint was recently recognized as a 2024
Gartner® Peer Insights™ Customers’ Choice for Data Loss Prevention
– the only vendor placed in the upper right “Customers’ Choice”
Quadrant.
Recently, Proofpoint announced the general availability of
Adaptive Email DLP to automatically detect and prevent accidental
and intentional data loss over email. By combining Proofpoint's
industry-leading threat and data loss protection technology and
intelligence with Tessian's AI-powered behavioral and dynamic
detection, Proofpoint provides organizations with the most
comprehensive defense available against human layer risks.
Supporting Quotes:
- “Consumption of GenAI applications, such as large language
models (LLMs), from business experiments and unmanaged, ad hoc
employee adoption creates new attack surfaces and risks on
individual privacy, sensitive data and organizational intellectual
property (IP).” Gartner, 4 Ways Generative AI Will Impact CISOs and
Their Teams, Jeremy D'Hoinne, Avivah Litan, Peter Firstbrook—29
June 2023.
- "While large language model (LLM) applications such as ChatGPT
have been publicly available since late 2022, corporate leaders are
still grappling with how to manage their use in the workplace.”
Gartner, Generative AI: 4 Decisions to Make When Creating a Policy,
Laura Cohn, Stuart Strome, Anthony Mullen, Avivah Litan, Lauren
Kornutick—22 June 2023.
For more information about Proofpoint DLP Transform,
visit:
https://www.proofpoint.com/us/products/information-protection/enterprise-dlp
Gartner, Voice of the Customer for Data Loss Prevention, By Peer
Contributors, 23 February 2024.
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About Proofpoint, Inc.
Proofpoint, Inc. is a leading cybersecurity and compliance
company that protects organizations’ greatest assets and biggest
risks: their people. With an integrated suite of cloud-based
solutions, Proofpoint helps companies around the world stop
targeted threats, safeguard their data, and make their users more
resilient against cyber attacks. Leading organizations of all
sizes, including 85 percent of the Fortune 100, rely on Proofpoint
for people-centric security and compliance solutions that mitigate
their most critical risks across email, the cloud, social media,
and the web. More information is available at
www.proofpoint.com.
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Estelle Derouet Proofpoint, Inc. pr@proofpoint.com