Santa Margherita Wines Uncorks Inaugural Wine Whitepaper in Celebration of National Wine Day
21 Mayo 2024 - 5:00AM
Business Wire
- Rosé emerges as the favorite wine varietal for
celebrations nationwide.
- Of all popular wine nations, Italy was found
to have the nicest quality wine (67%)
- Italy also named the top destination for
traveling abroad this summer, with consumers excited to experience
the food (79%), the culture (74%) and to drink Italian wine
(66%)
- Red versus white? It is nearly a tie with red
wine (63%) narrowly outranking white wine (52%) as wine of
choice.
- The average American enjoys 10 extraordinary
days each month, amounting to a remarkable 120 annually.
In honor of National Wine Day celebrated on May 25, Santa
Margherita Wines is uncorking its inaugural Wine Whitepaper with
research on 2024 wine trends and consumer behaviors, along with the
frequency and nature of experiences among American wine drinkers.
With over eighty five years of wine expertise, Santa Margherita is
the classic Italian wine brand that pioneered the first Pinot
Grigio and helped put Prosecco Superiore on the map. Within this
Wine Whitepaper, Santa Margherita is unveiling their latest
findings, garnered from a comprehensive survey of 2,000
participants across the nation.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240521827015/en/
Santa Margherita Wines Uncorks Inaugural
Wine Whitepaper in Celebration of National Wine Day (Graphic:
Business Wire)
As a brand who lives by the ethos to “Uncork Extraordinary,”
meaning every day is an opportunity to uncork all the great things
life has to offer, this research illuminates the prevalence of joy
in everyday life. According to the study, the average American
enjoys 10 extraordinary days each month, amounting to a remarkable
120 annually. Three in four (74%) believe living a joyful lifestyle
is subjective and unique to everyone. However, many agreed on what
defines a joyful life: feeling happy (77%), being healthy (71%),
having positive personal and family relationships (69%) and feeling
comfortable (69%).
"Our brand promise at Santa Margherita Wines is to join
customers on the journey to make a positive impact in life and as
we like to say, ‘Uncork Extraordinary’. The answer to what makes
life sweet and extraordinary is a little different for all of us,
but at its core, it’s about appreciating the simple things around
us,” said Jane Scott, Marketing Vice President at Santa Margherita
USA. “Wine is a great connector for people, and sharing a favorite
bottle over dinner or get-together is a perfect way savor those
extraordinary moments.”
- Uncorking Extraordinary:
Wine plays a central role in enhancing everyday experiences.
Sixty-one percent consider a nice meal to be the perfect treat for
an extraordinary day, alongside a nice beverage (58%).
- Wine & Dine: More than
three-quarters (78%) like to host family and friends in their home
for dinners and a similar 80% believe pairing food and wine
typically enhances the overall dining experience. Many said wine
pairings enhance the flavor of what they’re cooking (68%), makes
the meal feel fancier (46%) and makes them appreciate what they’re
eating more (41%).
- Wine Varietal Preferences:
Regional preferences in wine further illuminate the diverse palates
across the United States. Rosé emerges as the favorite wine
varietal of choice nationwide, embraced by 39% of respondents for
personal consumption and 40% for entertaining guests. When it comes
to the debate of red versus white, it’s nearly a tie, with red wine
narrowly outranking (63%) and white wine (52%) as respondents’ top
wines of choice.
- The survey dives deeper into which wines consumers are
uncorking when guests come over. Maryland, Georgia, and Virginia
demonstrate a particular fondness for Rosé, while Pinot Grigio
dominates in Kentucky and Oklahoma. Additionally, respondents in
New Hampshire, Oregon, and Alaska were particularly fond of
Prosecco while residents in West Virginia and Arizona love pairing
their meals with a nice Chianti.
- See a full state-by-state breakdown in Santa Margherita’s
accompanying infographic.
- Italy is For Wine Lovers:
Results found that of all popular wine nations, Italy was found to
have the nicest quality wine (67%), surpassing France, America, and
Spain. Residents across various states express their affinity for
Italian wines, with Pinot Grigio, Prosecco, and Chianti emerging as
favorites in distinct regions.
- In fact, for those vacationing this summer, Italy was the top
destination (22%) where respondents would most like to travel
abroad this summer. Those who said they would want to go to Italy
shared why: to experience the food (79%), the culture (74%) and to
drink Italian wine (66%).
- Treat Yourself Culture:
Nearly half (49%) of consumers advocate that "any day is a good
day" for treating oneself. Notably, they enjoy spending their most
joyful days with family and friends (62%). People are most likely
to treat themselves to something nice during their birthday (64%),
although many others believe they should treat themselves while on
vacation (59%) or if they’re having a good day (48%).
Santa Margherita offers a diverse range of five exquisite
varietals to choose from for those celebrating National Wine Day
and beyond, enjoying wine year-round. The portfolio includes an
authentic Chianti Classico Riserva, a crisp white Pinot Grigio, a
bubbly Sparkling Rosé, a classic Prosecco Superiore, and a fresh
and vibrant Rosé. For more information, please visit
SantaMargheritaWines.com.
This random double-opt-in survey of 2,000 Americans aged 21+ who
spend at least $20 on a bottle of wine and drink wine was
commissioned by Santa Margherita between Apr. 25 and May 13, 2024.
It was conducted by market research company Talker Research, whose
team members are members of the Market Research Society (MRS) and
the European Society for Opinion and Marketing Research
(ESOMAR).
About Santa Margherita USA:
Santa Margherita was founded in 1935 by Count Gaetano Marzotto
in the countryside of Italy's Veneto region. Eighty-five years
since its founding, the claimed wine brand is still owned and
operated by the Marzotto family.
Santa Margherita is richly steeped in tradition and a pioneer
within the industry. The company introduced a sparkling wine in
1952, which is now known as Prosecco Superiore, as Santa Margherita
established a benchmark of quality and provenance, and paved a path
for Prosecco to become one of the most famous and highly regarded
sparkling wines in the world. Santa Margherita then pioneered the
modern winemaking methods of Pinot Grigio in 1960 and became one of
the first wineries to vinify Pinot Grigio as a white wine. Inspired
by traditional sparkling wine vinification techniques used to
ferment Pinot Grigio without skin contact, Santa Margherita
winemakers realized that by moving away from the then-standard
method, they could preserve the aromas and flavors of the grape's
delicate fruit and floral notes. The result was revolutionary and
set a standard of quality and innovation for the category. The wine
is the #1 Imported Pinot Grigio sold in the USA, according to
Nielsen value data from the past 52 weeks.
Today the Santa Margherita portfolio includes five varietals of
high-quality, authentic, versatile wines grown, harvested, and
produced in Italy and rooted in classic Italian ideals: Pinot
Grigio, Chianti Classico Riserva, Prosecco Superiore, Sparkling
Rosé, and Rosé. As a company grown out of a personal and passionate
commitment to preserving the environment, the land, and the
community, Santa Margherita holds itself to the highest levels of
social responsibility and environmental sustainability.
More information can be found at
www.santamargheritawines.com.
Survey Methodology:
This random double-opt-in survey of 2,000 Americans aged 21+ who
spend at least $20 on a bottle of wine and drink wine was
commissioned by Santa Margherita between Apr. 25 and May 13, 2024.
It was conducted by market research company Talker Research, whose
team members are members of the Market Research Society (MRS) and
the European Society for Opinion and Marketing Research
(ESOMAR).
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240521827015/en/
Press: ALISON BROD MARKETING + COMMUNICATION
SantaMargherita@abmc-us.com