NEW
YORK, June 27, 2024 /PRNewswire/ -- Gabriel
& Co., the award-winning leader in the bridal and fine jewelry
space, is set to transform the fine jewelry market by
introducing a digital Certificate of Authenticity (COA) with GIA
natural diamond verification for all diamond sizes used in their
fine jewelry collections. First announced at this year's Luxury by
JCK Show in Las Vegas, the COA is
now available for consumers to download, leveraging GIA's
meticulous diamond verification processes.
Gabriel's advanced technology, developed over a 12-year span,
began with the implementation of a unique, proprietary serial
number system laser-inscribed on each piece of jewelry. Each
unique serial number tracks the product's journey from the artisan
who designed it, the highly skilled gemologist who selects and
sources from secure diamond supply chains, to the retailer that
carries Gabriel and ultimately to the consumer. Continuing to lead
with groundbreaking transparency, authenticity, and top-tier
materials, Gabriel & Co. remains at the forefront of industry
innovation.
As a Kimberly Process compliant company, Gabriel & Co.
bridges the transparency gap that consumers face when purchasing
their next diamond heirloom. Jack
Gabriel, CEO of Gabriel & Co., recognized the need for a
comprehensive tracking system that would ensure the quality and
value of their fine jewelry. By inscribing each piece with its own
serial number, Gabriel maintains the highest levels of quality
control and accountability while ensuring it is completely
traceable all the way to its final owner.
"Customers deserve transparency and confidence in their
purchases," says Jack Gabriel. "By
introducing the Certificate of Authenticity with GIA natural
diamond verification that is downloadable, we are setting a new
standard in the industry for trust and integrity."
By including the additional critical step of diamond inspection
to their established 26-step process, Gabriel & Co.'s new COA
with a GIA natural diamond report assures customers that only the
finest natural diamonds from trusted sources have been used to
create their fine jewelry. This initiative not only enhances the
transparency of the jewelry's provenance but also solidifies
Gabriel & Co.'s commitment to excellence and consumer
trust.
"Gabriel & Co.'s digital Certificate of Authenticity is
an important advancement in consumer protection that reinforces our
shared commitment to fostering trust and integrity within the gem
and jewelry industry," said Susan
Jacques, GIA President and CEO. "By incorporating GIA's
meticulous diamond verification processes, this initiative offers
consumers and jewelry retailers confidence in the
authenticity and journey of their diamond jewelry."
About Gabriel & Co.: Gabriel & Co. is an award-winning
jewelry design house founded in 1989 by brothers Jack and Dominick Gabriel. Family owned and
operated, the company began in New York
City and has since evolved into one of the most prolific
fine jewelry brands in the U.S. sold nationwide. The story of
Gabriel & Co. is one of passion, integrity, service, and trust.
By infusing passion into natural elements, Gabriel creates jewelry
that enhances beauty, celebrates love and life's special moments,
and personal achievements. Each piece, engraved with a serial
number, is as unique as the woman who wears it.
CONTACT: Alyssa McDonald,
AMcDonald@michelemariepr.com
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SOURCE Gabriel & Co.