With “Belt and Road” Initiative and Go-Global Strategy, Dongfeng Motor Intensified Expansion in Central Asian Market
03 Julio 2024 - 9:30AM
Business Wire
In 2013, President Xi Jinping proposed an important initiative
to jointly build the Silk Road Economic Belt in Kazakhstan. As a
practitioner and promoter of the Belt and Road Initiative, Dongfeng
Motor has continuously strengthened cooperation and exchanges with
Central Asia and successfully embarked on a road featuring
“upholding the beauty of each civilization and the diversity of
civilization in the world". From January to May this year, the
sales of exported vehicles by Dongfeng to Central Asia and other
countries increased by 71% year-on-year, along with a great
development trend.
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Opening Ceremony of Dongfeng Motor
Kazakstan Dealer and Dongfeng Activity Site of The 8th
China-Eurasia Expo (Photo: Business Wire)
Kazakhstan is a key cooperative country in China's high-quality
construction of the Belt and Road Initiative. On July 1st, 2024,
the opening ceremony of Dongfeng Motor's dealer in Kazakhstan and
the delivery ceremony of key customers were successfully held in
Almaty. The flagship products such as DONGFENG GX, KL tractor and
KC dump truck were mainly introduced to local market customers.
Dongfeng commercial vehicle plans to focus on tractors and achieve
a market share of 20% in Kazakhstan in the next three years.
Dongfeng passenger car and VOYAH are also based on the market
environment in Central Asia, gaining in-depth insight into consumer
demand and formulating marketing strategies. It is estimated that
by 2026, VOYAH will fully complete its strategic layout in the
Central Asian market and provide consumers with more quality
products and services.
At the just-concluded The 8th China-Eurasia Expo, Dongfeng Motor
presented its overall strength with 10 representative models of
commercial vehicles and passenger cars, and actively expanded
international business cooperation. At the Expo, Dongfeng Motor
successfully signed a batch order contract with dealers from
Kazakhstan, Uzbekistan and other countries.
With the opening of the China-Kyrgyzstan-Uzbekistan Railway, the
transportation location advantage and hub role of Central Asia will
be fully released and brought into play. Dongfeng Motor will seize
the new era and new opportunities, strive to develop the market
layout of traditional fuel and new energy vehicles, constantly
expand the area and scope of green cooperation with overseas
partners under the framework of the "Green Silk Road", adding new
momentum to the "Belt and Road" between China and Central Asia.
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China Dongfeng Motor Industry Imp. & Exp. Co. Ltd Xu Jin
gjb-xujin@dfmc.com.cn http://www.dongfeng-global.com/