McGrath to Host Sessions on Advanced Industrial Marketing
Strategies
BURLINGTON, Mass., July 10,
2024 /PRNewswire/ -- October
15-17th, Orlando will host
FABTECH 2024, North America's
largest metal forming, fabricating, welding, and finishing
event.
Market Veep to host sessions on advanced
industrial marketing strategies
Jennelle McGrath, a contributor
to Entrepreneur.com, host of the Finding Business Happy podcast,
and founder of Market Veep, a leading manufacturing sales and
marketing agency, will host two sessions during the event to engage
manufacturing industry leaders about advanced marketing strategies
for industrial sales teams.
"We are thrilled to confirm Jennelle
McGrath's participation as a speaker at FABTECH 2024 in
Orlando!" says Ila (Lundgren) Lee, Sr. Technical Program
Manager, FABTECH. "Jennelle's expertise on advanced marketing
strategies for industrial sales teams & leaders will be a
valuable addition to our program, and we're excited to have her
share new tools & insights with our audience."
Google Ads 101 for Manufacturing Lead
Generation
Thursday, October 17,
2024 at 12:00PM - 1:00PM |
Room: S-330 E
Whether you have active campaigns running or are
considering launching Google paid ads, join this session to learn
tactics and tricks for getting in front of the right fit leads.
Learn how to see what your competitors are doing, understand how
the lifecycle stage influences the quality of your Google leads,
track ROI, build a scalable pipeline, and make sure you're not
missing out on positioning against your pesky competitors. Things
we'll cover include structure, spend, tactics, and types of ads,
tracking, landing page assessments, improving conversion rates,
understanding reporting, and why some ads perform better than
others. Leave with helpful info on how to start running your ads or
improve their performance.
Advanced LinkedIn Strategies for Industrial Sales Teams &
Leaders
Thursday, October 17,
2024 at 1:30PM - 2:30PM |
Room: S-330 E
If you're using LinkedIn as a salesperson for
outreach, are an executive looking to be a thought leader, or a
company owner looking to expand your reach with your digital
presence on LinkedIn, you're in the right place. Whether you're not
sure where to start or are looking for innovative ways to grow your
connections and extend your influence, we've got a path for you to
follow. We'll cover LinkedIn newsletters, groups, LinkedIn events,
paid ads, segmentation and targeting, organic promotion, video,
slides, content, reporting, tracking, growing company followers,
and much more. Leave with actionable ways to arm your team with a
toolset for extreme growth.
FABTECH is renowned in the manufacturing industry for bringing
together powerhouse speakers, thought leaders, and innovators to
offer solutions to manufacturing and production challenges. Event
partners include the Fabricators & Manufacturers Association
International, SME, the Precision Metalforming Association, the
American Welding Society, and the Chemical Coaters Association
International.
"I'm honored to be speaking at the event in the company of such
incredible partners," says McGrath. "We have a passion for helping
manufacturers grow their businesses, and I hope that attendees come
away with actionable tools to improve their marketing and sales
strategies."
Market Veep has diverse experience growing manufacturing
companies through customized lead generation and nurturing
strategies. Clientele includes CNC machining, welding and
fabricating, laser cutting, finishing, chemical manufacturing,
electronic component manufacturing, and other industrial
applications.
"The key is understanding these niche audiences and their
specific needs, then crafting a strategy that speaks to those
challenges," says McGrath. "Tools like Google Ads and LinkedIn Ads
can get you in front of the right people, then your message should
compel them to action. Sales and marketing teams need to work
together to create that message and take those leads from
conversion to sale."
Attendees can register for the event here.
Website: www.marketveep.com
LinkedIn: https://www.linkedin.com/in/jennellemcgrath/
Podcast: https://podfollow.com/findingbusinesshappy
About Market Veep
Market Veep is an INC. 5000 winner, HubSpot accredited, and
diamond certified partner, INC. Best Workplace Winner, certified
Best Places to Work, SBA certified Women-Owned Small Business,
Netty winner for Boutique Agency of the Year, and Most Innovative
Web Design.
Since its founding, Market Veep has helped manufacturing
companies improve their sales and marketing funnels to increase
leads and revenue. We're a full-service inbound marketing agency
fiercely committed to helping every company we work with grow into
the best version of itself it can be. Our clientele includes CNC
machining, welding and fabricating, laser cutting, finishing,
chemical manufacturing, electronic component manufacturing, and
other industrial applications.
About FABTECH
FABTECH is North America's
largest metal forming, fabricating, welding, and finishing event.
The preeminent event provides a convenient venue where you can meet
with world-class suppliers, see the latest industry products and
developments, and find solutions to improve productivity and
increase profits. FABTECH is made possible by its five event
partners, all of whom represent the varied and diverse makeup of
the manufacturing industry. They include the American Welding
Society, the Chemical Coaters Association International, the
Fabricators & Manufacturers Association International, the
Precision Metalforming Association, and SME. Read more about
FABTECH's event partners here.
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SOURCE Market Veep