Circana Launches Liquid AI, Marking Five Years of AI Innovation
11 Julio 2024 - 9:05AM
Circana™, a leading advisor on the complexity of consumer behavior,
today launched Liquid AI™, the next generation of Liquid Data®,
empowering clients to make better, more informed decisions faster
than ever before.
Circana’s artificial intelligence journey began five years ago
with Emiri™, a digital teammate that converses in natural language
to improve both speed and ease of use. Emiri was trained over many
years and can be personalized for each client to generate highly
relevant and actionable insights.
“Clients have been leveraging Circana’s machine learning and
AI-empowered technology solutions for years,” said Ash Patel, chief
technology and transformation officer at Circana. “Emiri came first
and now we’re partnering with clients to harness our collective
knowledge to generate prescriptive recommendations, deliver
efficiencies and drive growth. Liquid AI is the culmination of
years of training, tuning and development, designed to help our
clients leverage the power of AI to make optimal decisions.”
When deployed against critical business issues, Circana’s Liquid
AI solutions suite reduces complex tasks from hours or days to
minutes, enhancing operational efficiencies, and making insights
readily accessible.
Delivered through Circana’s Unify+™ software, Liquid AI
represents the continuous evolution of Circana’s technology,
showcasing a unique ability to capitalize on domain expertise,
technology, and data to meet the unique needs of CPG, retail, and
general merchandise clients.
“Clients and leaders in the industries we serve should carefully
evaluate the claims from other solution providers,” added Jeff
Barhorst, executive vice president of analytics and technology at
Circana. “AI expertise alone is not enough. Critical factors in the
successful deployment of any solution are leveraging the deep
knowledge of the industry, client, and its customers, and not
shortchanging the time and experience required to develop, test,
and refine the AI models. Because we started years ago, we’re
significantly ahead of solutions available from other
providers.”
About Circana Circana is a leading advisor on the
complexity of consumer behavior. Through superior technology,
advanced analytics, cross-industry data, and deep expertise, we
provide clarity that helps almost 7,000 of the world’s leading
brands and retailers take action and unlock business growth. We
understand more about the complete consumer, the complete store,
and the complete wallet so our clients can go beyond the data to
apply insights, ignite innovation, meet consumer demand, and
outpace the competition. Learn more at www.circana.com.
About Liquid Data and Liquid AILiquid Data®, Circana’s
technology platform, seamlessly integrates and aligns all market,
consumer, frequent shopper, media, supply chain, and other data to
quickly find the insights and action steps needed for brands and/or
retail stores. The platform has hundreds of integrated datasets and
can be further enriched with client data in a tailored private
cloud environment. Its proprietary in-memory architecture,
analytics engine, and easy-to-use visualization provide
unprecedented speed to insights and a true omnichannel view of the
market and consumers.Liquid AI™ is the next generation of Liquid
Data, designed to help clients leverage the power of AI within the
Liquid Data platform to make optimal business decisions.About
Unify+ Unify+™, Circana’s visualization software,
maximizes the ROI of big data by providing easier and faster access
to insights. With its interactive dashboards and data visualization
tools, it provides a single access point to all Circana solutions
from different devices, customized to roles, and delivered in an
easy-to-use format.
Media Contact Shelley
Hughes shelley.hughes@circana.com 312-731-1782
Shelley Hughes
Circana
+1 312-731-1782
Shelley.Hughes@IRIworldwide.com