Yili Receives FDA Approval for Dairy Products and Launches First U.S. Flagship Store
12 Julio 2024 - 12:19PM
Yili Group recently opened its first U.S. flagship store in Los
Angeles, CA. Located in the 99 Ranch Market in The Shops at Santa
Anita, the store launch marks a significant milestone for Yili as
it expands its presence in the U.S. market. The 99 Ranch Market is
one of the largest Asian supermarket chains in the U.S., with
stores set up nationwide. This follows the official approval of
various Yili products by the U.S. Food and Drug Administration
(FDA), including AMBPOMIAL and Youngfun liquid dairy products, as
well as Chocliz, Bitter Coffee and Yili Ranch. These products are
now available to American consumers.
A Media Snippet accompanying this announcement is
available by clicking on this link.
Yili's expansion in the U.S. market involves its four main
business lines: liquid milk, milk powder, ice cream, and butter.
Prior to the store launch, Yili's Kabrita goat milk infant formula
products and Westgold butter products were introduced in the U.S.
market.
Positive Consumer Reception and Strategic
Partnerships
The opening day of Yili's flagship store was met with
enthusiastic responses from consumers, who were treated to free
product samples and promotional activities. One local consumer was
surprised by how rich and creamy the Yili products tasted and
expressed willingness to share the product with their family.
Yong You, Head of Walong Marketing Inc., Yili's distributor in
the U.S., said: "Yili is one of the top five dairy companies
globally and the leading dairy company in Asia. We are honored to
partner with Yili to further tap into the U.S. market. We will
leverage our local network to introduce Yili products to more
American households to achieve mutual success."
Commitment to Quality and Global
Recognition
As one of the world's largest dairy markets, the U.S. is highly
competitive with established international dairy giants. Since July
2023, Yili has successfully navigated the rigorous FDA approval
process for its liquid dairy and ice cream products, paving the way
for their introduction to American consumers.
With the corporate belief that "Yili means the best quality",
the company adheres to international dairy standards, including
standards from the U.S., the EU, Australia, New Zealand, and Japan.
This ensures that Yili's products meet the diverse standards of
different countries and regions, catering to the nutritional and
health needs of consumers worldwide.
In recent years, Yili has achieved significant results in its
globalization. Yili now owns 15 R&D and innovation centers, as
well as 81 production bases globally. Its products are sold in more
than 60 countries and regions.
"As Yili enters the U.S. market, we will continue adhering to
our consumer-centric principle, and provide consumers with
high-quality products and services to deliver more nutritional and
health benefits globally," a company representative highlighted.
Source: Yili Group
Contact
Mr. Hao, Tel: 86-10-63074558