NEW
YORK, July 15, 2024 /PRNewswire/ -- The
global event management software market size is
estimated to grow by USD
2.77 billion from 2024-2028, according to Technavio.
The market is estimated to grow at a CAGR of over 8.21%
during the forecast period. Rising requirements for low
total cost of ownership (TCO) is driving market
growth, with a trend towards emergence of chatbots.
However, uncertainty regarding return on investment
poses a challenge. Key market players include 5Touch Solution
Inc., Arlo Software Ltd., Aventri Inc., Bizzabo, CadmiumCD LLC,
Certain Inc., Cvent Holding Corp., Eventbrite Inc., EventGeek Inc.,
Eventzilla Corp., Fortive Corp., Global Payments Inc., Glue Up,
Hubb, MIE Software Pty Ltd., New Work SE, RainFocus LLC,
Ungerboeck, Whova Inc., and Zoho Corp. Pvt. Ltd..
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Forecast
period
|
2024-2028
|
Base Year
|
2023
|
Historic
Data
|
2018 - 2022
|
Segment
Covered
|
Deployment (Cloud-based
and On-premise), Component (Software and Services), and Geography
(North America, Europe, APAC, Middle East and Africa, and South
America)
|
Region
Covered
|
North America, Europe,
APAC, Middle East and Africa, and South America
|
Key companies
profiled
|
5Touch Solution Inc.,
Arlo Software Ltd., Aventri Inc., Bizzabo, CadmiumCD LLC, Certain
Inc., Cvent Holding Corp., Eventbrite Inc., EventGeek Inc.,
Eventzilla Corp., Fortive Corp., Global Payments Inc., Glue Up,
Hubb, MIE Software Pty Ltd., New Work SE, RainFocus LLC,
Ungerboeck, Whova Inc., and Zoho Corp. Pvt. Ltd.
|
Key Market Trends Fueling Growth
Event management organizations are increasingly leveraging
AI-enabled chatbots to enhance attendee experience and streamline
operations. These chatbots function as personal assistants,
answering frequently asked questions, collecting feedback, and
delivering customized notifications. They can inform attendees of
schedule changes, speaker cancellations, and room switches in
real-time. Chatbots offer a cost-effective, data-driven, and
personalized communication solution, accessible through instant
messaging services. Their popularity in events and conference
environments is growing due to their app-like functions without the
need for downloads. Organizers benefit from mass personalization
and time and cost savings, making chatbots a valuable innovation in
the event management industry. This trend is anticipated to fuel
market growth during the forecast period.
The Event Management Software market is seeing significant
trends emerge in 2023. Event marketing surveys reveal a growing
demand for actionable insights to enhance attendee experience.
Higher price tags are attached to software with updated
technologies and end-to-end functionality. Developing and less
developed regions are investing in event management platforms for
strategic partnerships. Containment measures have led to a surge in
virtual events for athletics, marathons, film festivals, and
private events. Mobile devices dominate event marketing, requiring
software with real-time data analysis, social media integration,
and gamification. SMEs prioritize digital infrastructure and
internet penetration for effective data management. Tripleseat,
General Atlantic, Billboard, and primary ticketing companies lead
the market. Event managers seek software with event execution
workflows, brand marketing, and data-handling attributes. Opinions
and attendee behavior continue to shape the market, with technology
remaining a key driver.
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Market Challenges
• Event
management software and technologies are essential tools for
companies hosting events related to their products or services.
However, the high initial investment required for these solutions
makes budgeting a crucial consideration. Before implementation,
companies assess the event's size and future goals to ensure a good
fit with their workforce. For global adoption, compatibility with
existing software applications is vital. Events are often viewed as
cost centers, and calculating the return on investment is
challenging. Low engagement and participant energy at corporate
events can also hinder growth. Consequently, uncertainty regarding
ROI may restrict the expansion of the global event management
software market during the forecast period.
•
ai_dominating_segment_factor
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Segment Overview
This event management software market report extensively covers
market segmentation by
- Deployment
- 1.1 Cloud-based
- 1.2 On-premise
- Component
- 2.1 Software
- 2.2 Services
- Geography
- 3.1 North America
- 3.2 Europe
- 3.3 APAC
- 3.4 Middle East and
Africa
- 3.5 South America
1.1 Cloud-based- Event management requires
effective time management for success. Cloud-based event management
software addresses capacity issues with infinite data storage.
Vendors offer SaaS pricing models, reducing operational and
investment risks. The shift to cloud- deployment models provides
cost-effective solutions. The extensive use of the Internet drives
this trend, leading to market growth for cloud-based event
management software. This growth is expected to continue during the
forecast period.
For more information on market segmentation with
geographical analysis including forecast (2024-2028) and historic
data (2018 - 2022) - Download a Sample Report
Learn and explore more about Technavio's in-depth research
reports
The global Supply Chain Management (SCM) software market is
experiencing robust growth, driven by the increasing need for
efficient and streamlined operations in businesses. Innovations in
AI, IoT, and data analytics are enhancing SCM capabilities,
providing real-time insights, and improving decision-making. Key
players are focusing on cloud-based solutions to offer flexibility
and scalability, meeting the demands of a dynamic market.
The global output management software market is expanding
rapidly due to the rising demand for efficient document management
solutions. Businesses are adopting these tools to optimize
workflow, reduce costs, and ensure compliance with regulatory
standards. Advanced features like cloud integration, data security,
and automation are key drivers, attracting diverse industries
looking to enhance productivity and streamline operations.
Research Analysis
The Event Management Software (EMS) market is experiencing
significant growth due to the increasing popularity of virtual
events in the wake of the global pandemic. EMS solutions offer
advanced data management capabilities, enabling real-time data
analysis and social media integration for better audience
engagement. Gamification features add an interactive element,
making events more engaging for Small and Medium Enterprises (SMEs)
and large-scale planners alike. The digital infrastructure required
for virtual events relies heavily on technology and internet
penetration, making EMS essential for event organizers and
managers. Opinions vary on the importance of data-handling
attributes in EMS, with some emphasizing the need for robust
security measures, while others prioritize ease of use and
customization. Brand marketing opportunities abound with EMS,
allowing for targeted messaging and personalized experiences.
Real-time data analysis provides valuable insights into attendee
behavior, enabling event planners to adapt and optimize their
strategies on the fly. From worldwide conferences and exhibits to
cultural events, sports, gaming, and entertainment, EMS caters to
the diverse needs of professional organizers and freelance planners
alike.
Market Research Overview
The Event Management Software Market is experiencing significant
growth due to the increasing popularity of virtual events and the
need for advanced data management solutions. Real-time data
analysis, social media integration, gamification, and digital
infrastructure are key features driving demand. Small and Medium
Enterprises (SMEs) and large-scale planners alike are adopting
cloud-based software, Software-as-a-Service (SaaS), and cloud-based
platforms for managing events, exhibits, sports, gaming,
entertainment, and cultural events. Technology trends such as
Artificial Intelligence (AI), Machine Learning (ML), chatbots,
digital assistants, automation technologies, Augmented Reality
(AR), and Virtual Reality (VR) are transforming the industry.
Payment gateways and sustainability are becoming essential
data-handling attributes. Event managers and organizers of
worldwide conferences, social events, awareness gatherings,
fundraising events, and hybrid events are leveraging these
solutions for actionable insights and higher price tags. The market
is witnessing new solutions for sports, gaming, and entertainment
events, as well as collaborations between marketing firms and event
organizers. The demand for innovations in hosting events,
theme-based meetings, and attractive destinations is on the rise.
Mobile devices and online dashboards provide convenience for event
attendees. Containment measures and the shift towards virtual
events are shaping the market landscape in developing and less
developed regions. Strategic partnerships and updated technologies
are crucial for success in this competitive market. Tripleseet,
with its end-to-end functionality and event execution workflows, is
a notable player in this space. General Atlantic's investment in
the market underscores its potential for growth.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Deployment
-
- Component
-
- Geography
-
- North America
- Europe
- APAC
- Middle East And Africa
- South America
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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