Shaped.ai Raises Series A, Launches Self-Serve Platform to Power the Future of AI-Driven Recommendations & Search
17 Julio 2024 - 4:00AM
Business Wire
Shaped.ai, an AI recommendation and search platform for
marketplaces, e-commerce, and content companies, today announced
funding of $8 million and the launch of their new self-serve cloud
product.
Founded by AI veterans from Meta and Uber, Shaped helps
enterprises leverage their own data, tap into large language
models, and quickly and securely build relevant personalized user
experiences that consistently increase engagement and revenue. The
Series A funding was led by Madrona Ventures with participation
from Y-Combinator and executives and founders from Clickhouse,
DocuSign, Okta, Rippling, and StitchFix. As part of the financing,
Madrona Managing Director Karan Mehandru joins the board of
directors.
“Consumers expect personalized digital experiences with every
brand, but under the hood, this can be difficult to build and
orchestrate. AI is elevating both the expectation and costs to
build these experiences,” said Tullie Murrell, co-founder and CEO
of Shaped. “Shaped empowers companies to leverage their data into
powerful user experiences that drive business outcomes. We're not
just building another personalization engine; we're building the
foundation for a future where every user interaction is informed,
intelligent, and impactful.”
“The democratization of content creation with AI has led to a
fundamental change in how users engage with online content, and in
turn created the need for every business to put personalization and
user experience at the core of their business to engage, acquire,
and retain their users,” said Karan Mehandru of Madrona. “We are
excited to partner with Tullie, Dan, and the Shaped team as they
leverage their deep and nuanced understanding of this transition in
the market to create the most compelling and delightful
personalization, experience, and search platform that is easy to
implement and use by enterprises in every vertical to create a
magical user experience for their end users.”
Self Serve Now Available
Shaped differentiates itself by making AI-powered
personalization radically easier. The platform's new self-serve
offering empowers teams to connect their data and seamlessly build
real-time, semantic discovery models for recommendations and search
— all without the costs of building it from the ground-up. Shaped
achieves this by seamlessly integrating with existing data sources,
understanding content without manual tagging (thanks to its
generative AI capabilities), and adapting to user behavior in
real-time.
Outdoorsy, the leading global marketplace in outdoor travel,
uses Shaped to improve the relevance of their search results, with
real-time session information and personalization. “When trading
off whether to build or buy a recommendation system our guiding
principle was simple — invest in the solution that will deliver the
best possible user experience. After assessing the RecSys
(Recommender Systems) landscape, Shaped became the obvious choice.
It offered both ends of the spectrum — ease of integration with our
existing data infrastructure, as well as high configurability under
the hood. This allowed us to achieve rapid time-to-value while
getting our hands dirty with bespoke state-of-the-art models
tailored to our data,” said Han Yuan, CTO of Outdoorsy.
Trela, a leading grocery delivery app in Brazil, leverages
Shaped to optimize product discovery within their marketplace. By
implementing Shaped, Trela achieved a 16% increase in average order
value and saw a significant increase in the diversity of
recommended products. “Shaped enables us to drive repeat purchases
and boost average order values by making our platform more relevant
to each individual shopper,” said Gui Nazareth, CEO of Trela.
Shaped's self-serve platform goes beyond just personalization.
By combining cutting-edge AI with a focus on actionable insights,
Shaped gives businesses the tools to deliver impactful user
journeys that boost conversion rates and customer satisfaction. Try
it out today at shaped.ai.
About Shaped
Shaped's AI platform empowers businesses to create personalized
user experiences that deliver measurable results. By analyzing user
behavior and content, Shaped helps tailor recommendations and
search for increased engagement, conversions, and customer
satisfaction. Visit shaped.ai to learn more, get a demo, or sign-up
for the recent self-serve offering.
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version on businesswire.com: https://www.businesswire.com/news/home/20240717746196/en/
Media Contact: Erika Shaffer for Shaped.ai erika@madrona.com