NEOWIZ and SK hynix Will Collaborate on a Global Joint Marketing Campaign for the T31 Lies of P Edition Developed in Conjunction With Hitachi-LG Data Storage
18 Julio 2024 - 5:00AM
Business Wire
New gamer Stick SSD features stylish depiction
of Lies of P combat system’s “legion arms”
Hitachi-LG Data Storage announced a collaboration between
SK hynix and leading gaming company NEOWIZ for their joint global
marketing campaign for the Stick-type SSD Tube T31 Lies of P
Edition, developed in conjunction with Hitachi-LG Data Storage
(HLDS). In November of last year, the two companies signed a global
marketing memorandum of understanding (MOU) centered around Lies of
P, a leading soulslike role-playing game. As part of their first
collaboration, 1,000 sets of the T31 Lies of P Edition will be sold
in limited quantities globally starting this July. Meanwhile, 300
sets are planned to be released in the United States on Newegg.com
exclusively, with pre-order starting from 22nd July.
The T31 Lies of P Edition features SK hynix's Stick-type SSD
T31, which was launched last March, with a stylish depiction of the
Lies of P combat system’s “legion arms” on its exterior. The design
highlights the legion arms’ electric (fulminis) and flame
(flamberge) equipment with unique illustrations.
"The ‘Lies of P’ limited edition, leveraging the recently
launched Tube T31, features new colors and an elegant design,” says
Luke Choi, Director for Hitachi-LG Data Storage (HLDS). “Moving
forward, we plan to continue providing valuable limited-edition
products to our customers through collaboration with HLDS and
various other strategic partners."
This edition can be directly plugged into various devices via
USB-A, including PCs running Windows and macOS, consoles, TVs, and
laptops, without the need for additional cables. It supports smooth
gameplay thanks to its excellent speed and compatibility, offering
up to 10 Gbps. It also boasts high portability and durability.
About Hitachi-LG Data Storage Inc.
Hitachi-LG Data Storage, a joint venture between Hitachi, Ltd.
and LG Electronics, Inc., is dedicated to developing and
manufacturing data storage solutions and wireless charging modules
for PC makers and Automakers. As an authorized manufacturing
partner and global distributor of SK hynix SSDs, Hitachi-LG Data
Storage ensures the highest quality standards and reliable supply
to customers worldwide.
Hitachi-LG Data Storage is currently seeking to partner with
regional distributors around the world to expand its market reach.
Interested parties are welcome to contact us via email.
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Greg Allen prforskhynix@bospar.com