Excitement of Traditional Auto Manufacturers’ BEV Owners at All-Time High, J.D. Power Finds
25 Julio 2024 - 11:00AM
Business Wire
Porsche Highest-Ranking Premium Brand;
MINI Highest-Ranking Mass Market Brand
Owner satisfaction with new-vehicle design and performance has
rebounded after two years of unprecedented decline, according to
the J.D. Power 2024 U.S. Automotive Performance, Execution and
Layout (APEAL) Study,SM released today. Overall satisfaction is 847
(on a 1,000-point scale), an increase of 2 points from a year ago.
Satisfaction with non-Tesla battery electric vehicles (BEVs) is at
an all-time high (877), surpassing stalwart Tesla (870).
“Traditional manufacturers have listened to the Voice of the
Customer,” said Frank Hanley, senior director of auto
benchmarking at J.D. Power. “They’re launching enhanced
vehicles that are more in line with what customers want, including
improved interior storage and higher quality materials, as well as
ensuring features have ease of use. For BEVs, recent launches from
traditional manufacturers have surpassed perennial leader Tesla
when it comes to owners’ level of emotional attachment and
excitement with their new vehicle.”
However, one area that continues to put a damper on excitement
across all vehicle fuel types is infotainment—one of the 10 factors
on which the study is based. Despite satisfaction improving 5
points this year to 823, infotainment remains one of the
lowest-scoring categories industry wide. While satisfaction with
in-vehicle infotainment systems averages 805, it is higher among
owners who use Android Auto (832) or Apple CarPlay (840). This
shows that customers prefer to have the simplistic usability of
their phone extended into their vehicle more so than what
manufacturers are providing.
Now in its 29th year, the APEAL Study complements the J.D. Power
U.S. Initial Quality StudySM (IQS) and the J.D. Power U.S. Tech
Experience Index (TXI) StudySM by measuring owners' emotional
attachment and level of excitement with their new vehicle. The
APEAL Study asks owners to consider 37 attributes, ranging from the
sense of comfort they feel when climbing into the driver's seat to
their exhilaration when they step on the accelerator. Vehicle
owners' responses to queries about these attributes are aggregated
to compute an overall APEAL Index score.
Following are key findings of the 2024 study:
- BEVs from traditional manufacturers highly appealing:
Across all fuel types, emotional satisfaction is highest among
owners of non-Tesla BEVs (877), surpassing Tesla (870), owners of
gasoline (842) and plug-in hybrid (841) vehicles. Tesla remains
strong for satisfaction among its loyal buyers but is lackluster
with conquest buyers. Newer BEVs are achieving higher APEAL scores
due to improved battery range and better interior materials.
- Premium brands still stir more emotions than mass market
brands: While satisfaction is higher for premium brands than
for mass market brands (870 vs. 838, respectively), only mass
market brands show year-over-year improvement, on average, rising a
single point. The gap was smallest in 2021 when emotional
satisfaction among owners of mass market vehicles was only 19
points behind that of premium vehicle owners.
- Infotainment systems are getting more complicated: Gone
are the days of only listening to AM or FM radio—owners now switch
between a variety of audio sources including satellite radio and
Apple CarPlay. However, 25% of owners say switching between sources
contributes to a poor audio experience and 23% say difficult menu
structure is to blame. “Automakers keep pouring additional features
into their vehicle infotainment systems, but it appears to be
creating needless complexity,” Hanley said. “Owners struggle to
perform simple audio-related tasks, so it begs the question whether
automakers are actually in tune with the desires and needs of their
customers.”
- High APEAL drives long-term value: Vehicles with a higher APEAL
performance retain their value at a greater rate than do those with
lower APEAL performance. The Net Promotor Score®1 is 38 points
higher when APEAL is above average, meaning owners are more likely
to promote their vehicle and recommend it to friends and family,
further illustrating the long-term effect that a highly appealing
vehicle has on the marketplace.
Highest-Ranking Brands
Porsche ranks highest among premium brands with a score
of 891. Jaguar (886) ranks second and Land Rover
(882) ranks third.
MINI ranks highest among mass market brands with a score
of 858. Ram (854) ranks second and Kia (853) ranks
third.
Model-Level APEAL Awards
The parent company receiving the most model-level awards (for
models ranking highest in their respective segment) is Hyundai
Motor Group (seven segment awards), followed by BMW AG
(four segment awards and highest-ranking model) and Toyota Motor
Corporation (three segment awards).
The complete list of award recipients is:
Hyundai Motor Group: Genesis GV60, Hyundai Santa
Fe, Kia Carnival, Kia EV6, Kia EV9, Kia
Forte and Kia K5 BMW AG: BMW 2 Series, BMW 7
Series, BMW iX, BMW X4 and MINI Countryman
Toyota Motor Corporation: Lexus LC, Lexus RX and
Toyota Tacoma Stellantis NV: Alfa Romeo Giulia and
Jeep Wagoneer Nissan Motor Co., Ltd: Nissan Titan
Volkswagen AG: Porsche Taycan Jaguar Land Rover Limited:
Land Rover Range Rover Ford Motor Company: Ford Super
Duty
BMW 7 Series is the highest-ranking individual model. Kia K5
receives a model-level award for a fourth consecutive year, while
Kia EV6 and Kia Carnival each receive model-level awards for a
third consecutive year. BMW iX, BMW X4, Genesis GV60, Kia Forte,
MINI Countryman, Nissan Titan, Lexus RX and Land Rover Range Rover
each receive model-level awards for a second consecutive year.
See the rank charts and list of model-level award winners at
http://www.jdpower.com/pr-id/2024072.
The 2024 U.S. APEAL Study is based on responses from 99,144
owners of new 2024 model-year vehicles who were surveyed after 90
days of ownership. The study was fielded from July 2023 through May
2024 based on vehicles registered from April 2023 through February
2024.
For more information about the U.S. APEAL Study, visit
https://www.jdpower.com/business/us-automotive-performance-execution-and-layout-apeal-study
About J.D. Power
J.D. Power is a global leader in automotive data and
analytics, and provides industry intelligence, consumer insights
and advisory solutions to the automotive industry and selected
non-automotive industries. J.D. Power leverages its extensive
proprietary datasets and software capabilities combined with
advanced analytics and artificial intelligence tools to help its
clients optimize business performance.
J.D. Power was founded in 1968 and has offices in North America,
Europe and Asia Pacific. To learn more about the company's business
offerings, visit JDPower.com/business. The J.D. Power auto-shopping
tool can be found at JDPower.com.
About J.D. Power and Advertising/Promotional Rules:
http://www.jdpower.com/business/about-us/press-release-info
1 Net Promoter System®, Net Promoter Score®, NPS®, and the
NPS-related emoticons are registered trademarks of Bain &
Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.
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Geno Effler, J.D. Power; West Coast; 714-621-6224;
media.relations@jdpa.com Shane Smith; East Coast; 424-903-3665;
ssmith@pacificcommunicationsgroup.com