MINNEAPOLIS, July 31,
2024 /PRNewswire/ -- NOVUS, the independent media
planning and buying agency known for its data-driven location-based
strategies, has appointed Mari Docter as its new Senior Vice
President for Data Strategy and Innovation. Docter joins the NOVUS
leadership team from WPP, where she drove the transformation of
adtech and consumer insight strategies for Coca-Cola, Discover and
Walgreens.
In this newly established role, Docter will lead the development
of a new data strategy team, enhancing the agency's existing
analytics and reporting practices while expanding its consumer
insights capabilities. Additionally, she will play a significant
role in steering NOVUS' MarTech initiatives, collaborating across
the agency with technology, integrated client strategy, digital,
investment, and new business teams. She will report to Melony Rios, CEO at NOVUS.
"I'm excited to further enhance our ability to harness data,
provide fresh consumer insights, and leverage technology to drive
innovation," said Melony Rios.
"Mari's leadership will be essential as we continue our growth and
elevate our agency to new heights."
Bringing 15 years of industry experience, Docter served in
various new business, data, technology and analytics roles across
several Fortune 500 companies. With a track record of leading data
& analytics teams, she has spearheaded the technology
transformation, strategy and adoption of bespoke martech stacks,
and guided media investment strategies for omnichannel
audience-first activations.
"NOVUS' growth over the past several years has been incredible,"
said Docter. "I'm excited to join the brilliant team to drive
innovative advancements in data and MarTech, for greater client
value and growth."
About NOVUS
NOVUS Media LLC is an independent media agency that uniquely
plans and buys media through the lens of location. They offer
hyperlocal, customized, multichannel strategic media planning and
buying with specialized multimedia talent, proprietary tools and
custom techniques, representing the evolution of a next-gen agency.
Focusing on local media of all types– TV, OTT, addressable, radio,
OOH, digital display, video, mobile and search– NOVUS is fueled by
marketing science and geospatial analytics to drive superior
business results. For more information, go to
www.novusmedia.com.
Media Contact:
Kristin Lunt
516-306-6374
381099@email4pr.com
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SOURCE NOVUS