Symetra Launches New Social Media Campaign Featuring Sue Bird
02 Agosto 2024 - 11:00AM
Business Wire
“Plan Well, Play Well” series explores
retirement journey in fun, fresh way
Symetra Life Insurance Company introduced a new consumer
marketing campaign featuring four-time WNBA Champion Sue Bird.
Titled “Plan Well, Play Well,” the first-ever content series and
social-first campaign highlights the benefits of planning well for
retirement with a humorous twist. “Plan Well/Play Well” is Bird’s
sixth collaboration with Symetra, which last year announced a
long-term extension of its partnership with the recently retired
Seattle Storm point guard.
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“Retirement looks different these days. It’s unique for
everyone, even sports icons like Sue Bird,” said Symetra Chief
Marketing Officer Trinity Parker. “Our goal was to make financial
products more accessible to consumers in a fun, fresh way by
showing a real modern retiree on a journey to find her next
adventure.”
Those adventures include Sue learning and performing a hip hop
tap dance routine with social media sensation and instructor to the
stars Chloe Arnold (“Tap Dance”), participating in a cake
decorating contest with noted baking show judge Robert Lucas
(“Cake”), and trying her hand at beekeeping with Mr. and Mrs. Bee
Rescue, Jeff and Julie Russell (“Bees”).
Plan Well, Play Well trailer:
Sue Bird v/o:
Symetra and I have a new series: Plan Well, Play Well.
Got to find things to do in retirement, and Symetra is trying to
help me do that.
Finding a hobby is a lot harder than I thought. I just try to
remind myself to have fun with it.
“Plan Well, Play Well” debuted Aug. 1 with an introductory
trailer and “Tap Dance.” “Bees” will launch Aug. 6, followed by
“Cake” on Aug. 13. In addition to the long-form videos at the
center of this initiative, the campaign also includes paid social
and influencer elements. The content links to a web-based resource
where users can access a retirement-planning tool and guidance on
how to find a financial professional, as well as view the entire
campaign.
- Plan Well, Play Well trailer (:30)
https://www.youtube.com/watch?v=I7NDMAfINZo
- Tap Dance (3:45)
https://www.youtube.com/watch?v=3jsbZDUDVac
“Plan Well, Play Well” was produced by Seattle-based Copacino
Fujikado, Symetra’s creative agency of record since 2004, and is
scheduled to run through September.
“Retirement used to mean rocking chairs on the porch. Symetra
wanted to show what retirement is really about: discovering your
next chapter. Sue Bird, while young for a retiree, represents what
modern retirement looks like – seeking out your new passion,” said
Mike Hayward, Chief Creative Officer at Copacino Fujikado. “As
Symetra looks for new ways to engage with consumers, we’re excited
to help them show up in a more casual environment and show a
different side of both the brand and Sue.”
To learn more about Symetra and “Plan Well, Play Well,” visit
https://www.symetra.com/playwell/.
About Symetra
Symetra Life Insurance Company is a subsidiary of Symetra
Financial Corporation, a diversified financial services company
based in Bellevue, Washington. In business since 1957, Symetra
provides employee benefits, annuities and life insurance through a
national network of benefit consultants, financial institutions,
and independent financial professionals and insurance producers.
For more information, visit www.symetra.com.
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Diana McSweeney (425) 256-6167 diana.mcsweeney@symetra.com