NEW YORK, Aug. 8, 2024 /PRNewswire/ -- mParticle, a leader
in the customer data platform space, is thrilled to announce the
return of its cofounder, Jason Lynn.
Jason is rejoining the company as Chief Product Officer, bringing
with him a wealth of experience and a renewed vision for the
company's future.
Jason co-founded mParticle in 2013 alongside Michael and Andrew Katz, as the original product
architect of mParticle. He was instrumental in setting the early
product direction, leading to mParticle's position as a
market-leading customer data platform.
After stepping away in 2014, Jason pursued various ventures in
AdTech and consulted on product strategy for numerous marketing
tech companies. His return to mParticle marks a significant
milestone, as he brings a unique blend of technical and commercial
insights, which will be pivotal in the company's next phase of
growth.
"I'm incredibly excited to return to mParticle at such a
critical time," said Jason Lynn.
"The landscape has evolved significantly over the past decade, and
mParticle is positioned to lead in the upcoming era. With our
incredible team and industry-leading audience intelligence layer,
we have a great opportunity to help our customers succeed in new
and innovative ways."
"Having Jason back is a game changer," said Michael Katz, CEO. "His vision, coupled with his
deep understanding of our industry, makes him the perfect leader to
guide us through the challenges and opportunities ahead. Quite
frankly, I've missed working with him and am confident that his
return will accelerate our growth and solidify our position as an
industry leader."
As mParticle embarks on its next chapter, the company remains
committed to its mission of turning customer data into customer joy
by helping leading consumer brands deliver intelligent and adaptive
customer experiences across all screens, devices, and channels. The
company is also announcing the reopening of its New York City headquarters and a recentering
of executive leadership back to the East Coast.
On September 4, 2024, Jason Lynn and Michael
Katz will be hosting a virtual fireside chat, in which they
will discuss their vision for mParticle and cut through the noise
in the CDP space to help marketers understand the future of
customer data. Register today, and join the conversation.
About mParticle
mParticle, an end-to-end customer data
platform (CDP), turns customer data into customer joy by seamlessly
orchestrating the entirety of the customer data stack in real time.
mParticle's powerfully-configurable platform combines data
activation, security, and AI predictions to help global brands like
HBO Max, Marks & Spencer, JetBlue, and SoFi quickly and
confidently use data to make decisions. mParticle has raised nearly
$300M in funding. Founded in 2013,
mParticle is headquartered in New York
City with employees around the globe.
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