99 Top Women Gamers to Compete for
Record-Breaking $250,000 Prize Pool
in Landmark Esports Event
LOS
ANGELES, Aug. 12, 2024 /PRNewswire/ -- Gonna
Need Milk is set to make history with the inaugural The Milk Cup
Finals, the first-ever all-women's Fortnite LAN event, taking place
at Los Angeles Comic Con on October
5. This groundbreaking championship will see 99 of the
nation's best women gamers compete for a share of the largest prize
pool in North American women's esports history, continuing Gonna
Need Milk's commitment to elevating and fueling women athletes.
Developed in collaboration with women gamers and in partnership
with Fortnite streamer ThePeachCobbler, Women of the eRena (WOTE)
and produced by Raidiant's all-women production team, The Milk Cup
aims to address the unmet needs of women in professional gaming and
provides a safe and inclusive space for women to compete
professionally. Its inclusive format—featuring open qualifiers,
trios, multiple rounds, and scheduled scrims—has allowed players of
all skill levels to participate. The Milk Cup is also covering all
travel expenses and accommodations for the 33 qualified trios,
ensuring that financial barriers do not hinder participation.
The Milk Cup is not just a gaming tournament; it is a cultural
milestone in the ongoing effort to elevate women in esports. With
over 300 women competing and 2.5 million views throughout the three
qualifiers, the event has already become one of the most-watched
women's esports events of the year.
"The Milk Cup is a natural evolution of Gonna Need Milk's
commitment to supporting and empowering women in sports, including
esports," says MilkPEP Sr. Marketing Manager Jen Grubb. "In addition to supporting women
gamers by creating opportunities to compete and uplifting voices in
the space, milk's nutrients support gamers' performance on a
physical level. Dairy milk provides the nutritional foundation for
optimal gaming performance with essential nutrients that can help
support focus, plus protein and B vitamins that help provide
sustained energy during long gaming sessions."
On October 5 starting at
1:00 p.m. at the Freeplay zone in the
West Hall competitors will engage in a build trios tournament
format, scored by a combination of placement points and team
eliminations across six matches. The competition will be broadcast
live on the gaming stage and promises a player-centric experience
and exclusive giveaways.
Fans aged 13-17 can purchase discounted Milk Teen Tickets to
L.A. Comic Con, starting at $30 at
GonnaNeedMilk.com/Milk-Cup. For those unable to attend in person,
IGN is streaming game highlights and the entire event will be
streamed live on Twitch, hosted by Kelly
Link with commentary by LemonKiwi, and Taco.
"The L.A. Comic Con team is thrilled to play host to The Milk
Cup LAN championship," says L.A. Comic Con VP, Event Director
Alli Johnson. "The Milk Cup is an
incredible event empowering women gamers to come together, compete,
and further their careers."
The Milk Cup is set to make history in the world of esports,
providing a safe and vital platform for the next generation of
women gamers to showcase their skills. For more information on The
Milk Cup, please visit GonnaNeedMilk.com/Milk-Cup or follow
@GonnaNeedMilk on X.
About MilkPEP:
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's
milk companies and is dedicated to educating consumers and
increasing the consumption of fluid milk. For more information,
visit MilkPEP.org.
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SOURCE MilkPEP