Company Kicks Off Next Phase of Initiative
with Partners and Educational Initiatives
BRIDGEWATER, N.J., Aug. 13,
2024 /PRNewswire/ -- Children's eye and brain health
are the top health concerns for parents, according to an OmniActive
Health Technologies (OmniActive) parent survey†. Nearly 65 percent of
parents†† also believe
the eye-brain connection significantly impacts children's learning.
As interest in these health areas grows and children head back to
school, OmniActive is addressing these concerns by launching a
campaign, "An 'Eye' on a Healthy School Year," under the Lutein for
Every Age educational initiative. The campaign welcomes nationally
recognized pediatrician Dr. Tanya
Altmann, who will join current advisors Dr. Joseph Allen, OD, FAAO, and Dipl ABO, and
Keri Glassman, MS, RD, CDN.
Starting today, "An 'Eye' on a Healthy School Year" is dedicated
to equipping families with essential wellness tips, emphasizing the
benefits of nutritious meals, and explaining why incorporating
effective lutein and zeaxanthin supplements can be valuable.
Throughout the 2024/25 school year, OmniActive will partner with
campaign advisors and supplement brands to offer downloadable
resources, supplement recommendations, coupons, and giveaways, all
while underscoring the importance of lutein and zeaxanthin for
overall health.
"I am truly honored to be part of Lutein for Every Age," said
Dr. Tanya Altmann. "As a
pediatrician and mother of three, my mission has always been to
promote the health and well-being of children through an
integrative approach. Joining OmniActive's initiative allows me to
share new research findings and supplement recommendations to help
families prioritize their children's health, leading to brighter
futures."
School-aged children spend over a quarter of their waking hours
on digital devices, and 60% of parents regularly worry about their
child's eye health†. To
tackle this issue and fill the gap in public education on how
lutein and zeaxanthin support vision performance and cognition,
OmniActive's Lutein for Every Age website is evolving to
become a comprehensive resource hub for families and healthcare
practitioners.
Kratika Gupta, VP of Marketing at OmniActive, expressed her
excitement, saying, "We are thrilled to roll out 'An 'Eye' on a
Healthy School Year' as part of our ongoing Lutein for Every Age
initiative. This campaign builds on our positive work to raise
awareness about the importance of lutein and zeaxanthin
supplementation for kids' eye and brain health. And, this year, we
are particularly excited to welcome Dr. Tanya, whose integrative
pediatric philosophies on children's development and health align
perfectly with ours. Together, we can positively impact children's
wellness."
Why Supplements Matter and Who Cares?
According to the CDC, only 1 in 11 U.S. children eat the
recommended servings of fruits and vegetables daily. This can lead
to a lack of essential vitamins, nutrients, and minerals,
potentially impacting children's overall health and wellbeing.
While consistent use of vitamins and supplements can help ensure
children receive the necessary nutrients, the OmniActive parent
survey revealed that only 10% of parents provide them to their
children daily†.
"Taking vitamins and supplements is beneficial, as they help
fill the nutritional gaps that children might be experiencing,"
says Dr. Tanya. "This is especially important during the school
years, when proper nutrition is crucial for learning,
concentration, immunity, and so much more."
Earlier this year, OmniActive shared groundbreaking results from
a first-of-its-kind supplementation study targeting
school-aged children. The study revealed that children who
supplemented with OmniActive's ingredient Lutemax
Kids †††,
experienced significant improvement in certain aspects of vision
performance, including blue light protection and cognition by
increasing attention, focus, and memory. This data further
validates the need for efficacious supplements that can help
support children's health.
To learn more on how to support eye and brain health, the Lutein
for Every Age educational initiative, or the positive effects of
consuming lutein and zeaxanthin, visit Lutemax.com/lfea. To find
supplements that feature Lutemax ingredients, visit
Lutemax.com/where-to-buy.
About OmniActive
Established in 2005, OmniActive seeks to improve lives through
innovative science and natural health solutions. OmniActive's
product portfolio consists of scientifically validated,
IP-protected, branded Specialty Actives and an extensive portfolio
of natural Botanical Actives for global customers in the dietary
supplement, functional food, and beverage markets. The company has
offices in Mumbai, India,
and Bridgewater, New
Jersey.
Media Contact
Meredith
Kish
973.202.4034
381681@email4pr.com
†Survey 1
methodology:
This random double-opt-in survey of 2,000
parents with school-age kids (ages 5–18) was commissioned by
OmniActive and conducted by market research company OnePoll from
Aug. 25-29, 2023.
†† Survey 2
methodology:
This random double-opt-in survey of 957 parents with school-age
kids (ages 5–18) was commissioned by OmniActive and conducted by
market research company Suzy from Aug. 1-5,
2024.
†††Lutemax Kids (a low-dose
Lutemax 2020 ingredient; 10 mg lutein and 2 mg zeaxanthin
isomers)
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SOURCE OmniActive Health Technologies