Trust & Will Launches Subscription Pricing, Giving Advisors Flexibility
13 Agosto 2024 - 9:54AM
Business Wire
Advisors can select seat-based pricing or
client “pay-as-they-go” models
Trust & Will, the leading digital estate planning and
settlement platform in the United States, announced today its new
subscription model for financial advisors so they can incorporate
this essential service in a cost-effective manner.
Trust & Will released its subscription pricing model to give
advisors flexibility on how they want to deliver estate planning
services. The competitive seat-based pricing provides unlimited
estate plans; the other pricing option is clients can pay for their
plans as needed. The streamlined advisor pricing model allows them
to better achieve holistic, comprehensive financial planning while
also controlling costs.
“Advisors are seeing the true impact that incorporating estate
planning has on better serving their clients and differentiating
their practice,” said Andres Mazabel, general manager of
advisors at Trust & Will. “Our new practice option enables
advisors to make estate planning a core part of their service
model.”
Trust & Will’s subscription pricing gives advisors a unique
option that competitors do not. Unlike other estate technology
providers that only offer a single fee structure, Trust & Will
meets the demand for flexible pricing with strong buy-in from the
13,000 advisors and firms utilizing Trust & Will. This comes
after the recent partnership with LPL Financial as well as
the product enhancements that empower advisors to uncover
opportunities through its estate summary, visualization, and
personalized insights. Trust & Will helps advisors uncover
opportunities for their clients, adding to their advisor
satisfaction and financial success.
“The specific product that sold me on partnering with Trust
& Will was their innovative seat-based pricing model,” said
Bob Chitrathorn, CPFA, founder and vice president of
wealth planning at Simplified Wealth Management. “This model
allowed us to offer estate planning services at a predictable and
manageable cost, making it accessible to a broader range of
clients. Clients that have been meaning to get a trust done for
months are now getting started and getting them done in weeks!”
This new pricing comes at a time when 62 percent of millennials
don’t have a will or a trust, according to Trust & Will’s
2024 Annual Study “Planning Through the Pressure: The Millennial
Approach to Estate Planning.” Forty-eight percent indicated
they prefer advisor assistance with estate planning. This
correlates with data published by martech firm Snappy
Kraken, a Trust & Will partner, which shows estate planning
is the second highest topic that converts prospects into
clients.
“At this moment when so many people are expressing interest in
creating their estate plan, we are excited to partner with advisors
across the country so they can provide this vital service to their
clients,” said Cody Barbo, co-founder and chief executive
officer of Trust & Will. “Incorporating estate planning into
their services makes advisors’ practices more of a one-stop-shop
and broadens their trusted capabilities to serve clients’ financial
and life affairs. Offering estate planning will also spark clients
interested in this service to select those advisors over their
competitors.”
For more information about Trust & Will’s seat-based pricing
for advisors, contact Andres Mazabel at
advisors@trustandwill.com.
About Trust & Will
Trust & Will is simplifying estate planning and settlement
with attorney-approved, legally valid documents and processes
designed to adhere to individual state guidelines. Since 2017,
we’ve helped hundreds of thousands of Trust & Will members
leave their legacy with an affordable way to create an estate plan
or settle the estate of a loved one.
Our platform uses bank-level encryption that protects customer
data and complies with the highest security standards, including
SOC 2 and HIPAA. Trust & Will is a certified B Corporation and
is the official estate planning benefit provider for AARP members,
along with several leading financial institutions, who all believe
in our mission of helping every family leave their legacy. To learn
more, visit trustandwill.com/advisors
Trust & Will is an online service providing legal forms and
information. Trust & Will is not a law firm and does not
provide legal advice.
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