Leading Game Developer Jam City Launches #LevelUpTheVote Campaign to Ignite Voter Participation; Selected as Official Vote Center at its Los Angeles County HQ
10 Octubre 2024 - 2:21PM
Business Wire
The company activates its multimillion
national player base to encourage voter registration and voting
across some of its biggest games
Early voting at Jam City HQ begins Nov 2nd
and runs for 4 days through Election Day on Nov 5th
Video game developer Jam City announced today that its
corporate headquarters will once again be transformed into a Vote
Center for Los Angeles County, providing a welcoming community
lounge for voters to participate in the democratic process. Located
in Culver City, CA with easy access to public transportation,
parking and hundreds of nearby essential businesses, Jam City is an
ideal location serving the local business community, including
hospitals and medical facilities, government service providers,
retailers, and others. We invite all to join us in person to vote
or drop off ballots starting Saturday, November 2 for early voting
through Election Day on Tuesday, November 5, 2024.
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the full release here:
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Jam City ignites voter registration and
participation for the 2024 elections through a #LevelUpTheVote
campaign featured in its blockbuster mobile games. The company is
an official @lacountyrrcc Vote Center in Culver City, CA. (Graphic:
Business Wire)
In addition to being named an official Vote Center, Jam City
launched a get-out-to-vote in-game campaign called
#LevelUpTheVote, where it will rally its gaming community to
drive voter registration and participation in the November
election. In-game messages and themed player rewards encouraging
voting will appear in Jam City’s popular mobile gaming titles
Cookie Jam and Panda Pop, reaching millions of
players. Jam City aims to help drive election participation with a
convenient and fun voting location and experience including snacks,
customized beverages, and giveaways.
“Nationally, less than 50% of 18 to 24-year-olds are registered
to vote for the upcoming election, which is astonishingly low.
Studies show that GenZ’ers consume casual games and social gaming
content more than any other form of entertainment, so it’s
important to reach this audience where they spend their time,” said
Josh Yguado, CEO of Jam City. “We want to do our part to help
ignite civic engagement in younger voters by motivating our large
community of players to both register and vote in this upcoming
election.”
Voters in Los Angeles County can vote at any official Vote
Center and are encouraged to vote at Jam City’s Culver City
headquarters, at 3562 Eastham Dr, Culver City, CA 90232. Voters can
also drop off Vote by Mail ballots at this location. Voting hours
are:
- Early Voting Period November 2-4, 2024; 10:00 AM to 7:00
PM
- Election Day November 5, 2024; 7:00 AM to 8:00 PM
Members of the media interested in election coverage are
encouraged and invited to join us at Jam City’s headquarters.
About Jam City
Jam City is an award-winning mobile entertainment company
providing unique and deeply engaging games that appeal to a broad,
global audience. The company is the creative powerhouse behind some
of the highest-grossing games, generating over $4 billion in
aggregate lifetime bookings and nearly 1.5 billion downloads for
hundreds of millions of players around the world. In addition to
conceiving and developing the hugely popular Cookie Jam and Panda
Pop franchises, the company is a partner for some of the biggest
global IP holders, having developed immersive, narrative-rich
mobile games around iconic entertainment brands from NBCUniversal,
Disney, and Warner Bros. Games. The company’s popular RPG game
Harry Potter: Hogwarts Mystery has generated over $500 million in
bookings and 135 million installs since launch, Cookie Jam has
generated over $1 billion in aggregate lifetime bookings, and
Jurassic World Alive continues to be one of the top-grossing
geo-location-based, AR mobile games in the market. Jam City has
studios and talent located in Los Angeles (HQ), Burbank, Cedar
Falls, Las Vegas, San Diego, San Francisco, and, internationally,
in Berlin, Buenos Aires, Montevideo, Montreal, and Toronto. For
more information, please visit www.jamcity.com.
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Jam City Contact Info: Kristina Cole -
kristina@jamcity.com Michelle Curran -
michelle.curran@jamcity.com