Star Social Media App MeetEdgar Acquired by SureSwift Capital
19 Enero 2022 - 11:06AM
Business Wire
Leaders in bootstrapped SaaS acquisition add to portfolio
MeetEdgar, a popular app used by thousands of entrepreneurs,
small businesses, and influencers to automate social media content
creation and scheduling has been acquired by SureSwift Capital.
MeetEdgar was founded in 2014 by serial entrepreneur, Laura
Roeder, who made a name for herself in social media marketing with
her consultancy LKR Social Media prior to making the switch to
software. Roeder’s resume includes features in Forbes, Entrepreneur
Magazine, and Bloomberg News, appearances at South by Southwest
Interactive and BlogHer, and in 2011 she was invited to speak at
the White House as one of the top 100 entrepreneurs under 30 years
old.
Roeder says it was always her intention to sell the business
someday. “I felt as if I had grown MeetEdgar to an amazing point,
but after seven years I was more excited about the prospect of
focusing fully on my new coaching software business, Paperbell. One
of the reasons I wanted to start a SaaS was to create an asset that
I could sell at some point down the line, so it wasn't a difficult
decision for me. But you do pour a lot of yourself into a business,
so it was important to me that I found a new owner who shared my
values, would be able to grow the business, and take care of the
customers.”
SureSwift Capital Founder and CEO, Kevin McArdle says, “Laura is
exactly the kind of founder that our business was built for. Serial
entrepreneurs will always have a next project they want to focus
fully on, and SureSwift is able to give them a dream exit so they
can go pursue that next thing knowing their customers, team, and
product are in great hands.”
About SureSwift Capital
SureSwift Capital is a remote-first, global company that
acquires SaaS businesses from independent founders and takes them
to the next stage of growth. Founded in 2015, the company has
completed more than 40 acquisitions to date. Learn more at
sureswiftcapital.com.
About MeetEdgar
MeetEdgar was designed to make it easier than ever for marketers
to share their best evergreen content on social. Today it helps
thousands manage their social channels to build their online brand.
Learn more at meetedgar.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220119005825/en/
Celena Carr-Thomas SureSwift Capital 971-998-7554
celena.carrthomas@sureswiftcapital.com