NEW YORK, Feb. 22, 2020 /PRNewswire/ -- The
117th annual Toy Fair New York opened its doors this morning at the
Jacob K. Javits Convention Center in New
York City, welcoming a sea of 25,000 global play
professionals to see the hottest new toys, games, and youth
entertainment products before they hit store shelves.
Taking place Saturday through Tuesday,
February 22 to 25, the largest toy show in the Western
hemisphere represents the passion and vitality of the North
American toy marketplace and key toy markets from around the globe.
From manufacturers, distributors, importers, and sales agents, to
retailers, licensors, inventors, and startups, the toy and play
industry is at Toy Fair New York to scope out the hottest new
trends, strike lucrative deals, and get hands-on access to
brand-new and innovative products before anyone else. Produced by
The Toy Association, the sold-out show is a massive celebration of
toys and play, boasting the equivalent of nearly eight football
fields filled with toys!
"NYC is the place to be as the creative spirit and inspiring
energy of the global toy industry descends upon Toy Fair New York
for four packed days of essential business-building, educational
opportunities, and networking fun," said Steve Pasierb, president & CEO of The Toy
Association. "We are thrilled to welcome the toy, media, and
financial communities from 100 countries to Toy Fair where they'll
be among the first to see the hottest trends come to life and the
playthings that will be topping kids' birthday and holiday wish
lists throughout the coming year. There is no other city like
New York, and there is no other
show like Toy Fair!"
The Toy Fair playground will feature both veteran and first-time
toy company exhibitors; the show floor is divided into distinct
product zones to hep media, buyers, and other guests find exactly
what they're looking for, from action figures and collectibles, to
arts & crafts, outdoor playthings, tech-driven toys, and
everything in between. First-time exhibitors will be showcasing
their unique products in the Launch Pad section (Hall 1E) of the
show.
The show also will feature enhanced educational sessions and
engaging special events held throughout the four days, including
several daily Creative Factor sessions aimed at the
toy inventor & designer community (held in the lobby outside
Hall 1D); a toy trends briefing; licensing seminars; toy safety and
compliance forums; global trade and market expansion research
presentations; a Student Congress for toy design students; and much
more.
Registration is mandatory for access to Toy Fair 2020;
verification of media and buyer credentials is required. Sign up
on-site during show hours. Those who cannot attend the show can
follow along on Twitter and Instagram
(#TFNY) and visit the Toy Fair Online Press Room and
The Toy Association's Facebook page for
up-to-the-minute show information.
ABOUT TOY FAIR NEW
YORK www.ToyFairNY.com
Toy Fair is an annual event that is produced by The Toy
Association. The largest toy trade show in the Western Hemisphere,
Toy Fair takes place each February at the Jacob K. Javits Center in
New York City. The show brings
together exhibiting manufacturers, distributors, importers, and
sales agents to showcase hundreds of thousands of toys and youth
entertainment products to retail outlets and trade guests from 100
countries.
ABOUT THE TOY ASSOCIATION
www.toyassociation.org / www.thegeniusofplay.org /
http://www.thegeniusofplay.org/
Founded in 1916, The Toy Association™, Inc. is the
not-for-profit trade association representing all businesses
involved in creating and delivering toys and youth entertainment
products for kids of all ages. The Toy Association leads the health
and growth of the U.S. toy industry, which has an annual U.S.
economic impact of $97.2 billion, and
its 1,000+ members drive the annual $27
billion U.S. domestic toy market. The Toy Association serves
as the industry's voice on the developmental benefits of play and
promotes play's positive impact on childhood development to
consumers and media. The organization has a long history of
leadership in toy safety, having helped develop the first
comprehensive toy safety standard more than 40 years ago, and
remains committed to working with medical experts, government,
consumers, and industry on ongoing programs to ensure safe and fun
play.
As a global leader, The Toy Association produces the
world-renowned Toy Fair New York and Toy Fair Dallas; advocates on
behalf of members around the world; sustains the Canadian The Toy
Association; acts as secretariat for the International Council of
Toy Industries and International Toy Industry CEO Roundtable; and
chairs the committee that reviews and revises America's widely
emulated ASTM F963 toy safety standard.
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SOURCE The Toy Association