- Recent WRAP research new consumers behaviour led to a 34%
reduction in food wastage
- WRAP urges food sector businesses, to help their customers to
adopt better in-home food management and usage of
leftovers
- Britain Loves Baking to launch Real Bread Baking Box' to help
avoid prevent food wastage and a new book on turning bakes and
left-over breads into simple & delicious meal solutions
LONDON, July 13, 2020 /PRNewswire/ -- Recent research by
WRAP (The Waste and Resources Action Programme, a UK
Charity) indicated that as a result of the COVID-19
lockdown, UK households are now managing their food much better.
They've become better at making a shopping list, using creative
approaches to cooking such as baking and using up leftovers, and
better at in-home food management. WRAP estimates that all of these
behaviours have led to a 34% reduction in food wastage they are now
urging businesses and others in the food sector to help people make
this the 'new normal'.
In response to this call by 'Britain Loves Baking', the
innovative home of family baking, have put together a new baking
box the 'Real Bread Baking Box' to help avoid prevent food wastage.
This baking box includes not only quality bread baking ingredients,
a digital timer to assist with proving and baking times to ensure
bakers don't over prove/bake their breads which leads to food waste
but also 'Don't Waste A Crumb'. This new book contains
innovative recipes gathered from the founders and their team of
bakers, designed to help families bake bread and turn it into the
most amazing dishes by incorporating leftovers so that every crumb
is used and nothing goes to waste!. The 'Real Bread Baking Box',
costs £28, includes: the ingredients to make up 16 loaves,
a copy of the cookbook a digital timer and delivery to anywhere in
Mainland UK, and would last a family for 2 months of fresh
bread,
The book was written by founders Greg Wixted and
younger brothers Mark and Andy - Australian based chefs
and food entrepreneurs, together redrew their business model and
founded their grocery & food box and baking box delivery
businesses, to try and save the jobs of the people that worked for
them when Australia went into lock
down and they retailers ceased online trading at the start of the
global pandemic to provide food, grocery and baking boxes,
The book is co-authored USA baker and student Liz Campbell and London based Libby
Bates a rising star baker on social media. All
contributing their favourite recipes and insightful baking tips for
novice and young bakes.
Greg comments: "British households have really taken
bread baking to their heart during lockdown and homes have once
again been filled with the smell of freshly baked bread. Our
products are free of all the artificial additives used in
commercial baking and home baking products. Plus, people are
embracing the benefits of baking whether as a new hobby, to boost
their mental health and kill isolation boredom, to educate and
entertain their children or as a neighbourly gift, and we want to
encourage people to keep baking for all these reasons. So, we
thought what better way to combine all the benefits of home bread
baking and also support the WRAP food wastage reduction initiative
than to offer our customers a recipe book with a twist when they
buy our 'Real Bread Baking Box'. And so 'Don't Waste A Crumb' was
conceived offering brand new, simple to follow, 'chef inspired'
simple and delicious recipes, that use up food that would otherwise
go to waste with bread to produce simply & delicious
dishes for everyone to enjoy."
The ethos of 'Britain Loves Baking' is very much about
sustainability, valuing people and purpose, over profits and
shareholders and helping people towards a healthier diet with fresh
baked produce. This is also reflected in the contents of the Baking
Boxes opting for additive free natural ingredients, dehydrating
their own fruit when it's at the peak of its shelf life for maximum
flavour, or turning it into jams and preserves. Even the book
itself is printed on recycled paper using sustainable ink and is
being made by the RBLI British veterans and printed by Britain's Bravest Manufacturing Company, who
have been helped the team to reduce its packaging by 50%.
Greg concludes: "One thing that Lockdown has shown in this
difficult time is that as a nation we are enormously resilient and
resourceful by being 'food smart' and making the most of the food
that we buy. This is something that we thoroughly encourage and is
one of the reasons that we decided to create this little book. We
wanted to help people utilise their bakes and show them how to
combine home baked bread with foods that they may have previously
thrown away to make tasty dishes. It's a win-win situation, eat
healthily, save money, reduce waste, and we hope that we will be
helping everyone to bake the world a better place!"
The Britain Loves Baking 'Real Bread Baking Box' with digital
times and complimentary recipe book - 'Don't Waste A Crumb'
is available to order at
https://www.britainlovesbaking.com/shop
Current Product Range Includes: Welcome Baking Box
£35, American Baking Box £35, Taster Box £17, Chocolate Taster Box
£17. Available at www.britainlovesbaking.com
Britain Loves Baking:
Call on: 0800 046 5670
Email on thebakers@britainlovesbaking.com