National Lampoon, Inc. (AMEX: NLN), the most widely recognized brand in comedy, today announced that it has acquired the website ZingFu.com (www.ZingFu.com) from Zing Fu Enterprises, LLC for an undisclosed sum. ZingFu.com, which launched in 2005, was one of the pioneers of widgetized, social content. The site allows users to create cards, pets, and �zings� from their own photos and share them across social platforms and by email. �ZingFu has enormous reach because of the viral nature of the content, along with an existing user base in the millions,� said National Lampoon Chief Executive Officer Daniel Laikin. �We know that we can use our strong advertiser relationships to monetize not only the site's traffic, but also the impressions of the 'zings' as they travel virally across the web. We are very confident that we can add significant value to our advertisers, which we are already proving with campaigns that we�ve brought to the site since taking control.� This follows the acquisitions by National Lampoon of DrunkUniversity.com, CollegeHangover.com, and Comedy Express, and the more recent acquisition of AllModelZone.com. This reinforces the company�s strategy of building niche, branded, online advertising networks, with a focus on owning a significant portion of the traffic. The company�s current online networks include the National Lampoon Humor Network, the Drunk University Network, and the ZAZ Network, with plans in place to expand to additional verticals and increase traffic, affiliates, impressions, and advertising revenue. �We are ecstatic that National Lampoon has decided to acquire ZingFu.com. We've always known that someone with the right brand relationships could really increase the site's value exponentially, and National Lampoon is the perfect buyer in that regard,� said Richard Lorbach, ZingFu co-founder. About National Lampoon National Lampoon, Inc. (AMEX:NLN - News) has been a dominant force in the US comedy world for almost 40 years, and is currently active in a broad array of media and entertainment segments. These include feature films, television programming, online and interactive entertainment, home video, audio, and book publishing. The Company also owns interests in all major National Lampoon properties, including National Lampoon�s Animal House, the National Lampoon Vacation series and National Lampoon�s Van Wilder. National Lampoon reaches nearly one in four of all 18 to 24 year old college students in America today. The Company has three core operating divisions: National Lampoon Films, which includes production along with theatrical and video distribution of feature films; College Marketing Division; and National Lampoon Networks, providing humor content through a number of platforms. These include its National Lampoon College TV network, the National Lampoon Humor Network - the most trafficked humor sites on the web, Toga TV.com - the company�s broadband channel, the Drunk University Network, the new ZAZ Network, and the National Lampoon Video Network, which includes channels on YouTube, AOL, Yahoo, Joost, and a number of digital video platforms across the Internet. These are all anchored by the award winning comedy website www.nationallampoon.com.
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