National Lampoon Acquires ZingFu.com
04 Septiembre 2008 - 8:20AM
Business Wire
National Lampoon, Inc. (AMEX: NLN), the most widely recognized
brand in comedy, today announced that it has acquired the website
ZingFu.com (www.ZingFu.com) from Zing Fu Enterprises, LLC for an
undisclosed sum. ZingFu.com, which launched in 2005, was one of the
pioneers of widgetized, social content. The site allows users to
create cards, pets, and �zings� from their own photos and share
them across social platforms and by email. �ZingFu has enormous
reach because of the viral nature of the content, along with an
existing user base in the millions,� said National Lampoon Chief
Executive Officer Daniel Laikin. �We know that we can use our
strong advertiser relationships to monetize not only the site's
traffic, but also the impressions of the 'zings' as they travel
virally across the web. We are very confident that we can add
significant value to our advertisers, which we are already proving
with campaigns that we�ve brought to the site since taking
control.� This follows the acquisitions by National Lampoon of
DrunkUniversity.com, CollegeHangover.com, and Comedy Express, and
the more recent acquisition of AllModelZone.com. This reinforces
the company�s strategy of building niche, branded, online
advertising networks, with a focus on owning a significant portion
of the traffic. The company�s current online networks include the
National Lampoon Humor Network, the Drunk University Network, and
the ZAZ Network, with plans in place to expand to additional
verticals and increase traffic, affiliates, impressions, and
advertising revenue. �We are ecstatic that National Lampoon has
decided to acquire ZingFu.com. We've always known that someone with
the right brand relationships could really increase the site's
value exponentially, and National Lampoon is the perfect buyer in
that regard,� said Richard Lorbach, ZingFu co-founder. About
National Lampoon National Lampoon, Inc. (AMEX:NLN - News) has been
a dominant force in the US comedy world for almost 40 years, and is
currently active in a broad array of media and entertainment
segments. These include feature films, television programming,
online and interactive entertainment, home video, audio, and book
publishing. The Company also owns interests in all major National
Lampoon properties, including National Lampoon�s Animal House, the
National Lampoon Vacation series and National Lampoon�s Van Wilder.
National Lampoon reaches nearly one in four of all 18 to 24 year
old college students in America today. The Company has three core
operating divisions: National Lampoon Films, which includes
production along with theatrical and video distribution of feature
films; College Marketing Division; and National Lampoon Networks,
providing humor content through a number of platforms. These
include its National Lampoon College TV network, the National
Lampoon Humor Network - the most trafficked humor sites on the web,
Toga TV.com - the company�s broadband channel, the Drunk University
Network, the new ZAZ Network, and the National Lampoon Video
Network, which includes channels on YouTube, AOL, Yahoo, Joost, and
a number of digital video platforms across the Internet. These are
all anchored by the award winning comedy website
www.nationallampoon.com.
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