NORWALK, Conn., Feb. 27, 2019 /PRNewswire/ -- With
health conscious consumers looking not just to food, but to
beverages to deliver functional benefits, Reed's, Inc. (NYSE
American: REED), is pouring it on, debuting several new innovations
in its leading Reed's Ginger Beer portfolio at Natural Products
Expo West 2019, March 5-9 in
Anaheim, CA. Show-goers will be
able to get a first look at Reed's vibrant package redesign and get
first-tastes of Reed's new Zero Sugar craft ginger beer line,
Reed's Ready to Drink Mules, Reed's Wellness Ginger Beers with Hemp
Extract and Reed's Daily Ginger Shots, all of which are packed with
real, fresh ginger, known around the world for its health benefits
and stimulating properties.
"Consumers are increasingly mindful about their beverage choices
– they want better for you ingredients like the real ginger root
that's always been at the 'root' of Reed's Ginger Beers, delivering great bold taste and
the wellness benefits of ginger," said Val Stalowir, CEO of Reed's
Inc. "From our classic ginger beer in three levels of ginger
strength (Original, Extra and Strongest) to our newest
introductions, including our zero sugar, zero calorie drinks, we've
got something for all consumers to enjoy and help them add more
healthy ginger into their lives."
For centuries, ginger has been recognized as a powerful
superfood with documented digestive, anti-inflammatory and
immune-boosting benefits. For the past 30 years, it has been Reed's
mission to deliver great-tasting products with a simple formula
that uses all-natural ingredients: fresh ginger root (and lots of
it!), sparkling water, pineapple juice, lemon juice, honey, cane
sugar and spices.
Ginger Real vs. Ginger Ale
By contrast, recent reports have brought to light that most
ginger ale sodas contain no significant amounts of real ginger.
"Consumers who want real ginger, should reach past ginger ale and
reach for Reed's – it's that simple," said Stalowir. "We want
to become the ginger beverage of choice for the next
generation."
New Reed's all-natural, handcrafted beverages for 2019
include:
- Reed's Zero Sugar Ginger Beer – Your favorite
Reed's Jamaican-style recipe packed with real, delicious ginger but
now available in an all-natural sugar-free format. Offered in both
12 oz. bottles and, new for this year, 12 oz. and 16 oz. cans.
Varieties include Original, Extra (100% more ginger than Original),
and Strongest (200% more ginger than Original).
- Reed's Ready to Drink Mule – With the new Ready to
Drink Mule, Reed's boldly enters the fast-growing, healthier
Flavored Malt Beverage segment of the alcohol beverage industry.
Reed's all natural, hand-crafted ginger beers are the main
ingredient to making the ultimate Mule cocktail, which is now among
the fastest growing on-premise cocktails and is counted in the top
5 most popular cocktails overall. As the leader in all things
"Mule", Reed's new Ready-to-Drink Mule, available in Classic and
Zero Sugar 12 oz. cans, is perfect for those looking for the
delicious taste of a Reed's Ginger
Mule in an easy-to-drink format to enjoy anytime and
anywhere.
- Reed's Wellness Ginger Beer with Hemp Extract –
With growing consumer interest for CBD/hemp extract food and
beverage products, the Reed's Wellness Ginger Beer is a powerful
wellness drink that combines stimulating fresh ginger with broad
spectrum hemp functionality. Available in Original and Zero
Sugar 10 oz. slim cans, the products use proprietary Nano
performance that allows for greater bioavailability, 6X faster
time-to-effect and 6X more absorption than standard hemp
extracts.
- Reed's Ginger Wellness Shots – Reed's new
all-natural Ginger Shots are the fastest and easiest way for people
to get their daily dose of great tasting, 2000mg of powerful fresh
ginger and B Vitamins. Available in Original and Energy, the
2.5 oz. bottles are shelf stable and easy to enjoy on the go.
The Energy offering combines 2000mg of fresh ginger with 120mg of
natural caffeine from tea for the perfect "clean" energy
boost.
All above product images can be downloaded here.
Reed's Inc. will be sampling these beverage items with sister
brand Virgil's Craft Soda at the Natural Products Expo West 2019 in
Anaheim, CA at Booth #477 in Hall
A. Virgil's fast growing Zero Sugar line includes Root Beer, Cola,
Black Cherry, Vanilla Cream, Orange and Lemon Lime and the booth
will feature head to head taste tests versus its largest
all-natural competitors.
About Reed's, Inc.:
Established in 1989, Reed's
is America's best-selling Ginger Beer brand and has been the leader
and innovator in the ginger beer category for decades. Virgil's is
America's best-selling independent, full line of natural craft
sodas. The Reed's Inc. portfolio is sold in over 30,000 retail
doors nationwide. Reed's Ginger
Beers are unique due to the proprietary process of using
fresh ginger root combined with a Jamaican inspired recipe of
natural spices and fruit juices. The Company uses this same
handcrafted approach in its award-winning Virgil's line of great
tasting, bold flavored craft sodas.
For more information about Reed's, please visit the Company's
website at: http://www.drinkreeds.com or call
800-99-REEDS. Follow Reed's on Twitter, Instagram, and Facebook
@drinkreeds.
For more information about Virgil's please visit Virgil's
website at: http://www.virgils.com. Follow Virgil's on Twitter
and Instagram @drinkvirgils and on Facebook @drinkvirgilssoda.
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SOURCE Reed’s, Inc.