Believe strikes strategic partnership with top independent label Global Records, aims at building a global leader in dance music
08 Julio 2024 - 11:00AM
Believe strikes strategic partnership with top independent label
Global Records, aims at building a global leader in dance music
Believe strikes strategic partnership
with top independent label Global Records, aims at building a
global leader in dance music
Paris, July 8, 2024 – Believe, one of
the world's leading digital music companies, announces today the
signing of a strategic partnership with Global Records,
Central and Eastern Europe’s top independent dance music company.
As part of the deal, Believe has acquired a 25% stake in Global
Records.
This strategic partnership falls in line with
Believe’s blueprint strategy to focus on music genres where artist
development and music consumption are digital. It also expands
Believe and Global Records’ existing relationship, which has led to
Global Records’ territorial expansion and catalogue development
since 2016. This alliance is set to further accelerate Global
Records’ growth and allow it to become a global leader, by bringing
together Believe’s successful track record of developing digital
friendly music genres across multiple geographies and unrivaled
capacity to scale and grow local businesses, and Global Records’
powerful full-service model and A&R capacities in dance
music.
Dance music is one of the fastest-growing and
few global digital music genres today. It constitutes a massive
market with high potential and worldwide audiences, now valued at
$11.8 billion1. Since 2023, Believe has launched two global
dance/electronic music labels, b.electronic and All Night Long. The
Group also struck a partnership between TuneCore and Beatport, the
global leader in music for DJs, producers and their fans.
With offices and activity in Romania, Germany
and the US, Global Records is a music first company that has built
a solid reputation as hitmaker in dance music and an impressive
track record of top charting and certified songs in multiple
markets. In 2023 only, it cumulated over 6 billion streams across
all platforms and over 20 billion streams for its global catalogue
to date, serving top artists such as INNA, Minelli, Carla's Dreams,
Antonia, Holy Molly, DJ Project, Irina Rimes, The Motans, Alina
Eremia, Olivia Addams, and many others, and being the biggest
independent music company in CEE.
Denis Ladegaillerie, Founder & CEO,
Believe, said: “Believe and Global Records share a common
independent mindset, entrepreneurial culture and commitment to
developing local artists in the digital space, with expertise,
respect, fairness, and transparency. I am thrilled that our
long-term successful collaboration has led to this strengthened
strategic partnership and I am convinced that together we will
build a global leader in dance music, one of the few truly digital
and international music genres today.”
Viktoria Siniavskaia, Believe’s
President META, East & Southern Europe, Americas,
continued: “Strengthening our partnership with Global Records made
a great deal of sense, as it brings together our very complementary
set of expertise. Together, we have already accomplished tremendous
successes and I am very confident that this strategic partnership
will allow Global Records to continue its expansion and meet its
ambition to become a global leader in dance music.”
Liubov Kevkhaian, Believe’s Managing
Director, Central & Eastern Europe, added: “It’s been
honor to work with Ștefan Lucian and Global Records’ team in the
past seven years, first locally in Romania, then in Germany and
beyond. I very much look forward to this new chapter in our
successful partnership and common history, one that will
undoubtedly see the rise of countless talented dance artists to the
global stage thanks to our complementary expertise and vision.”
Ștefan Lucian, CEO, Global
Records, concluded: “This partnership signifies a bold
step towards our vision for the future of music and entertainment,
and by leveraging our combined resources we will offer to our
artists and talents the same level of services and performance as
any top record label be it major or independent. For us it was a
straight forward decision to choose Believe as our partner because
we both believe in the future of independent music and we share the
same passion and love for the artists and the content they
create.”
*****
About BelieveBelieve is one of
the world’s leading digital music companies. Believe’s mission is
to develop independent artists and labels in the digital era by
providing them the solutions they need in their creative journeys
and to grow their audience at each stage of their career and
development. Believe’s passionate team of creative and digital
music experts around the world leverages the Group’s global
technology platform to support artists and labels. Its 1,919
employees in more than 50 countries aim to partner with artists and
music entrepreneurs with expertise, respect, fairness and
transparency. Believe offers its various solutions through a
portfolio of brands including Believe, TuneCore, Nuclear Blast,
Naïve, Groove Attack, AllPoints, Ishtar and Byond. Believe is
listed on compartment B of the regulated market of Euronext Paris
(Ticker: BLV, ISIN: FR0014003FE9). www.believe.com
Press contacts:Manon JESSUA –
manon.jessua@believe.com Maria DA SILVA –
maria.da-silva@agenceproches.com | +33 7 60 70 23 16
Investor Relations
contact:Emilie MEGEL – emilie.megel@believe.com | +33 6 07
09 98 60
About Global RecordsGlobal
Records is the home of the largest group of artists, songwriters,
music producers and content creators in CEE, with imprints in
Bucharest, Berlin and Los Angeles. Central to the essence of Global
Records is the 360 degrees model it operates that includes record
label and label services, publishing house, Booking & Events
agency and Online advertising & Endorsement agency. Global
Records is also a stakeholder of VIVA LA VIDRA Production, the most
preeminent and successful movies production company in Romania in
the last years. All divisions seamlessly collaborate, creating an
integrated entertainment ecosystem and striving to offer only the
best services for the talents and the exploitation of its
catalogue.
1 Source: IMS Business Report 2024.
- Believe x Global Records - Press release - 08.07.2024
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