NEW YORK, July 29, 2013 /PRNewswire/ -- AXA Equitable
Life Insurance Company, the primary U.S. subsidiary of the global
AXA Group, announces today that Ori
Ben-Yishai has been named managing director and head of
Business Line Marketing, serving all lines of business, including
Retirement Savings, Financial Protection and Wealth Management.
(Photo: http://photos.prnewswire.com/prnh/20130729/NY54752 )
As a member of executive management and the Marketing &
Communications leadership team, Ben-Yishai will work with
businesses and the Insight & Analytics, Brand & Customer
Experience, Digital & Multichannel and Corporate Communications
teams to lead the development and implementation of
customer-focused marketing programs across products lines and
distribution channels.
"Delivering world-class, customer-centric marketing strategies
and programs informs and accelerates the execution of business
objectives that drive sustainable growth," said Amy Radin,
chief marketing officer of AXA Equitable. "Ori is highly regarded
for his strategic insight and his ability to drive results. His
experience and expertise will allow us to build on AXA Equitable's
growth trajectory and expansion into current and new markets and
customer segments."
Most recently, Ben-Yishai served as chief operating officer of
the company's Employer Sponsored Division, a market-leading
provider of retirement products to K-12 educators and government
employees, with responsibility for marketing, product development,
business strategy, sales operations and financial performance. He
led a number of growth programs for that division, including
the effort to expand sales through new distribution partnerships
and introduction of new features and services to its product
portfolio.
Ben-Yishai joined AXA Equitable in 2007 as vice president of the
Strategic Initiatives Group. Prior to that, he was an engagement
manager at McKinsey & Co., leading client teams across
marketing, strategy and operations.
He holds an MBA in marketing and finance from Columbia University and an LL.B. from the
Hebrew University of Jerusalem.
Ben-Yishai also serves as a David Rockefeller Fellow at The
Partnership for New York City, a
program designed to enable a new generation of private sector
leaders to deepen their understanding of the public needs of
New York City, and to take an
active role in shaping its future.
About AXA Equitable
In business since 1859, AXA
Equitable Life Insurance Company (NY, NY) is a leading financial
protection company and one of the nation's premier providers
of life insurance, annuity, and financial products and
services. The company's products and services are distributed to
individuals and business owners through its retail distribution
channel, AXA Advisors, LLC (member FINRA, SIPC) and to the
financial services market through its wholesale distribution
channel, AXA Distributors, LLC.
AXA Equitable, a subsidiary of AXA Financial Inc., is part of
the global AXA Group, a worldwide leader in financial protection
strategies and wealth management, with 102 million clients in
57 countries as of December 31,
2012. "AXA Group" refers to AXA, a French holding company for
an international group of insurance and financial services
companies together with its direct and indirect consolidated
subsidiaries. Find AXA Equitable
on Facebook and Twitter. For more information,
visit www.axa-equitable.com.
SOURCE AXA Equitable